So that you wish to stage up your charity’s London Marathon fundraising sport.
Possibly you didn’t attain your goal final yr. Or perhaps you simply wish to purpose larger in 2025: extra fundraisers, extra donations, extra money raised in your mission.
Leukaemia Care is a nationwide charity that helps help folks and their households affected by blood most cancers diagnoses.
In 2024’s London Marathon, the charity ran a marketing campaign that…
- Acquired over 800 purposes, with 253 runners participating on the day
- Raised £687,000+
- And achieved a mean Fundraising Web page worth of £2,719
Excellent! However what sort of a crew does it take to do THAT?
It’s one particular person. Senior Occasions Fundraising Officer Zoe Makings is the core member of the charity’s London Marathon crew, often getting assist from colleagues. And whereas it is a testomony to how success like that is attainable in your charity, we predict you’ll have much more confidence after you learn their methods.
So how’d they do it? The charity’s Head of Fundraising Hayley Wessier and Senior Occasions Fundraising Officer Zoe Makings shared how they broke their very own file in 2024 – learn on to seek out out.
3 methods Leukaemia Care achieved fundraising success in London Marathon
Construct a sturdy fundraiser screening course of
Whereas Leukaemia Care’s marketing campaign met its goal in 2023, they struggled filling out their crew, had a excessive dropout price mid-campaign, and had some fundraisers elevate heaps whereas others didn’t meet their objective.
To enhance, the crew constructed a screening course of to make sure extra devoted fundraisers.
Upon making use of for a spot, runners wanted to have a plan for his or her fundraising or verify they’d pay the cash themselves. In the event that they had been profitable, that they had two weeks to arrange a JustGiving Fundraising Web page or else they’d lose their place.
“Our supporters most well-liked utilizing JustGiving – they trusted the platform and had been extra aware of it.”
LEUKAEMIA CARE
Guarantee fundraisers know what’s anticipated
Studying from the earlier yr, the crew made their milestones and deadlines clearer, so fundraisers knew what they had been accountable for.
“We introduced in using docusign to make sure folks learn and understood the [Terms & Conditions]. A number of locations to signal ensured [people understood] issues reminiscent of dropping out, milestones, and expectations.”
LEUKAEMIA CARE
The crew additionally made cellphone calls to fundraisers who had been caught with their fundraising or behind on assembly their fundraising milestones to assist them alongside.
| Charities that begin early elevate extra! Our London Marathon hub is constructed particularly for charities. Create your JustGiving Marketing campaign Web page in a number of steps, get knowledgeable sources, and begin fundraising now for London Marathon 2025. Go to the London Marathon Fundraising Hub |
Keep momentum with constant communication
Leukaemia Care used electronic mail as a main kind of communication methodology (Zoe emailing runners manually in Outlook). However they went far past this to construct belief and keep related within the minds of their fundraisers. Right here’s are the opposite communication channels the charity used:
- A non-public fundraiser Fb Group. First-time runners particularly cherished the group facet of this. The charity used their Group to maintain the dialog going, run polls, and test in with their crew with updates and help.
- Customised fundraiser sources. Zoe stated, “We’ve digital sources on our web site like sponsorship types, bake sale packs, quiz evening packs, A-Z fundraising concepts, and plenty extra.” The charity additionally sends supplies upon request, like assortment containers, leaflets, and banners.
- Fundraiser competitions. To encourage early fundraising, the charity held a contest the place everybody who raised £1000 by November would win a branded steel water bottle.
- A stay occasion. The charity’s stay occasion helped fundraisers meet one another and the charity’s crew. “Our fundraisers cherished having a digital occasion within the months earlier than London Marathon. We had a working coach to talk the previous 2 years, and this has actually made a distinction.”
- A race day cheer level. Leukaemia Care exhibits as much as the marathon and cheer their runners on!
- A digital certificates. Individuals like to be recognised. Zoe arranges for fundraisers to obtain certificates, and high fundraisers obtain trophies with their identify and the quantity they raised as soon as they full the marathon.
Add somewhat extra to your software course of. Give a bit of additional help. It’s wonderful what going the additional mile can do in your charity.
Leukaemia Care raised greater than £687,000 of their London Marathon marketing campaign, with a mean Fundraising Web page worth of £2,719. We often inform charities to purpose for a mean of £2,500 – so this actually knocked it out of the park!
Methods JustGiving will assist your charity elevate extra in London Marathon 2025
At JustGiving, we do every little thing we will to assist your charity elevate extra in London Marathon. In any case, charities utilizing JustGiving raised a record-breaking £42 million in 2024, and we’re aiming to assist enhance that even larger in 2025.
A vital first step to elevating extra in London Marathon, is early web page creation. We’ve acquired some thrilling giveaways, incentives, and methods up our sleeves that will help you encourage fundraisers to set their pages up as early as attainable.
Right here’s a preview of just some factor we’ve got plans and how one can get forward in your fundraising:
- Encourage web page creation as quickly as you’ve accepted your runners
Launching in June, we’ll give 4,000 London Marathon runners a £5 donation after they create their fundraising web page on JustGiving.
- Enhance your activation price and incentivise runners to create their web page
We’ll give three £2,000 donations away every month (September – November) to London Marathon runners who obtain a donation on JustGiving.
- Preserve momentum and encourage fundraising latecomers to get began
Launching early 2025, we’ll give away £100 per week (till occasion day) to a London Marathon fundraiser utilizing JustGiving. The extra donations they obtain, the extra possibilities to win in our weekly draw.
- Our London Marathon fundraising useful resource library
On our London Marathon fundraising hub, the place runners can get related with others, discover ways to elevate extra money, and see examples of others’ success.
Plus extra to return!
And naturally, you and your supporters deserve the most effective, so we’ve acquired the fundamentals lined too:
- Uninterrupted entry to your charity account
- At all times-on web page creation + checkout optimisation
- Fundraising stewardship for runners
- Skilled recommendation and help for charities on the JustGiving Weblog
And we present up when your supporters want us most. We’re there on race day, yearly, cheering your runners on, and we will’t wait to be again in 2025.
Create your charity’s London Marathon 2025 Marketing campaign Web page now
Charities used JustGiving to boost over £42 million for his or her causes in London Marathon 2024. Begin elevating cash now with the world’s most trusted platform.
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