Payroll giving is among the easiest and best methods for nonprofits to safe regular, recurring donations. But many organizations battle to totally leverage this fundraising channel, largely as a result of they lack readability and compelling communication with their supporters. That’s the place well-crafted outreach, resembling these e-mail templates to spice up payroll giving, is available in.
On this publish, we’ll share 4 confirmed e-mail templates designed to drive payroll giving participation, from introducing the idea to thanking dedicated donors and extra:
Whether or not you’re new to payroll giving otherwise you’re seeking to refresh your current communications, these emails will aid you interact supporters and develop a significant income stream.
In different phrases, with the suitable messaging on the proper time, you may educate your viewers, encourage participation, and construct long-term loyalty by payroll giving.
Let’s start!
E mail #1: Introduction to Payroll Giving
In regards to the e-mail:
Seeking to introduce your supporters to the world of payroll giving? This template is designed to give you a framework with which to make your viewers conscious of the chance—together with what it’s, the way it advantages, and find out how to get began.
E mail template:
[Subject line] Introducing Payroll Giving: Straightforward, Automated, Significant
[Name],
Do you know there’s a straightforward and impactful solution to assist [Nonprofit]—proper out of your office? It’s referred to as payroll giving, and it means that you can make computerized, tax-deductible donations straight out of your paycheck.
Why Payroll Giving?
- 🧾 Handy: Donations are deducted routinely—no have to set reminders.
- 💸 Tax-Environment friendly: Your reward is usually deducted pre-tax, decreasing your taxable revenue.
- 🎯 Constant Help: Common contributions assist us plan forward and maintain our work.
Whether or not you give $5 or $50 per pay interval, payroll giving provides as much as lasting change.
Right here’s How You Can Get Began:
- Contact your HR or payroll division to inquire in regards to the availability of payroll giving.
- Allow them to know you’d wish to assist [Nonprofit].
- Set your recurring donation quantity—it’s that simple!
For those who want any assist or documentation from our workforce, simply reply to this e-mail. We’re completely happy to help!
As at all times, thanks for being a part of our neighborhood and for contemplating this straightforward but highly effective solution to give.
With ongoing gratitude,
[Your Name, Title]
[Nonprofit]
[Contact Info]
E mail #2: Does Your Employer Supply Payroll Giving?
In regards to the e-mail:
If you wish to assist your supporters uncover whether or not they have entry to payroll giving, this e-mail is designed to spark that curiosity. The pre-written template shares actual eye-opening stats in regards to the prevalence of payroll giving packages. Plus, it encourages readers to attach with their HR groups to see if it’s an possibility—all whereas positioning it as a straightforward, impactful solution to give.
E mail template:
[Subject line] Does Your Employer Supply This Giving Choice?
An Straightforward Option to Give—Provided by 1000’s of Employers
Hello [Name],
Right here’s a robust truth: over 30 million staff have entry to payroll giving by their using corporations—and lots of don’t even notice it!
Payroll giving enables you to make computerized donations straight out of your paycheck to organizations like [Nonprofit]. It’s one of many easiest and best methods to assist the causes you care about.
? Take 2 minutes to ask your HR or payroll workforce if your organization affords a office giving or payroll deduction program. In the event that they do, merely designate [Nonprofit] as your charity of alternative.
Thanks for supporting [Nonprofit] in ways in which take advantage of sense for you. Payroll giving could be one of many best and most impactful methods to assist us carry our mission ahead.
Finest regards,
[Name]
[Nonprofit]
[Contact Info]
E mail #3: Thank You for Your Payroll Giving Help
In regards to the e-mail:
Don’t neglect to indicate your gratitude, both! This e-mail template is designed to acknowledge and thank supporters who give by payroll deductions. It reinforces the worth of their ongoing contributions, highlights the impression of constant giving, and affords assist if they’ve any further inquiries.
E mail template:
[Subject line] You’re Powering Change, One Paycheck at a Time
Thank You for Being a Payroll Giving Champion
Hello [Name],
We simply needed to take a second to say thanks for selecting to assist [Nonprofit] by payroll giving.
Your constant generosity—routinely gifted from every paycheck—makes an enduring impression on our work. Whether or not you’re serving to us [insert brief mission-related example, like “deliver meals to families,” “protect local wildlife,” or “fund vital research”], your assist is fueling actual change in our neighborhood.
- 💸 Your donations add as much as vital assist over the course of your giving
- 💪 Common items assist us plan long-term and reply rapidly to pressing wants
- 🧡 You’re a part of a particular group of donors making giving a seamless behavior
We really couldn’t do that with out you.
For those who ever have to replace your payroll reward, get documentation on your information, or study different methods to extend your impression (like employer matching), simply attain out—we’re right here to assist!
With heartfelt thanks,
[Your Name]
[Nonprofit]
[Contact Info]
E mail #4: Matching Reward Reminder for Payroll Giving
In regards to the e-mail:
Make payroll giving go even additional! This template is a pleasant reminder for payroll giving donors to examine if their employer additionally affords a matching reward program (as many do). It explains how matching works and find out how to get began, and encourages donors to take a easy step that would considerably improve their impression—all whereas reinforcing appreciation for his or her ongoing assist.
E mail template:
[Subject line] Reminder: Get your payroll donations matched!
2X the Affect: Your Payroll Reward Would possibly Be Eligible for a Match
Hello [Name],
Thanks once more for giving by payroll—your constant assist means a lot to us at [Nonprofit].
However right here’s one thing you won’t know: your employer might match your payroll donations, doubtlessly doubling (and even tripling) the impression of your reward!
Right here’s How It Works:
Many corporations supply matching reward packages for charitable contributions made by payroll deductions. All you might want to do is:
- Search our firm database [link to matching gift page] to find matching reward info on your firm.
- Comply with the offered directions to submit a easy kind (usually on-line) with our nonprofit info.
- That’s it! Your employer opinions the request and sends an extra donation our approach.
It’s a straightforward, no-cost solution to make your generosity go even additional.
With double the thanks,
[Name/Title]
[Nonprofit]
[Contact Info]
P.S. Some corporations have deadlines for submitting matching reward requests—so don’t wait to examine!
Wrapping Up & Further Payroll Giving Assets
Efficient communication is the important thing to unlocking the total potential of payroll giving on your nonprofit. Through the use of these 4 focused e-mail templates, you may information your supporters by each stage of the donor journey—from consciousness to enrollment, reminders, and gratitude.
Able to get began? Customise these templates to suit your nonprofit’s model voice and watch your payroll giving program thrive.
Plus, take a look at these further advisable assets to proceed rising your information of all issues payroll giving:
- Learn how to Register Your Nonprofit for Payroll Giving [6 Steps]. This simple information breaks down the important steps your nonprofit must take to get registered with payroll giving platforms and employer packages. Excellent for organizations simply beginning out, it ensures you don’t miss any essential particulars within the registration course of.
- 7 Methods for Advertising and marketing Payroll Giving to Your Supporters. Study actionable advertising techniques tailor-made particularly for selling payroll giving. From e-mail campaigns to social media suggestions, this useful resource helps you successfully increase consciousness and increase participation amongst your donor base.
- Monitoring Payroll Giving: A Nonprofit’s Step-by-Step Information. Uncover find out how to monitor and analyze your payroll giving income with this complete information. Study which metrics matter most and find out how to use data-driven insights to optimize your fundraising efforts over time.
