Nesti, a platform designed to equip gross sales growth groups to exceed their targets with personalised outbound movies at scale, has secured €300k in a pre-seed funding spherical led by SFC Capital. This funding will assist Nesti construct out its engineering workforce and expedite its tempo of development & buyer help to maintain up with demand for his or her newest product.
The product makes use of generative AI video fashions to rework outbound gross sales with its capacity to create AI replicas of gross sales reps, enabling them to supply distinctive, private, and interactive outbound prospecting movies, on dynamic touchdown pages, at scale. On common, Nesti’s shoppers have seen a 65% uplift in demos booked and a 300% enhance in response charges. Nesti is constructing what Salesloft constructed for e-mail personalisation, however for video prospecting.
The oversubscribed spherical was led by SFC Capital, a London-based VC who’ve additionally backed the likes of Cognism and Onfido. Funding has additionally are available in from a few of Nesti’s early shoppers which already vary from high-growth SaaS scaleups to international companies. Chosen B2B gross sales, GTM, and advertising heavyweights have additionally invested, akin to Richard Fitzmaurice, famend International B2B CMO & NED, Lee Durham and Richard Lane, co-founders of the UK’s main gross sales acceleration company durhamlane, and Ben Kent, Founder & CEO of the primary supplier of consumer perception to the world’s main advisory companies, Meridian West.
Luke Kellett, Co-founder & CRO at Nesti, stated: “On this robust financial local weather, firms are actually having to look at their backside line. Gross sales groups are underneath immense stress to search out new methods to succeed, particularly on the prime of the funnel – that’s the place Nesti is available in. We’re basically serving to firms enhance outbound conversion charges and drive extra pipeline by integrating scalable & personalised video into their campaigns.”
Fixing the outbound gross sales puzzle
This announcement follows the success of Nesti’s early clients. The platform’s confirmed capacity to drive important uplift in outbound gross sales conversion charges and pipeline technology has sparked intense curiosity from a variety of firms, from mid-market know-how firms via to international FTSE 100 companies.
Ed Stevenson, Funding Govt at SFC Capital, added: “The workforce at Nesti are constructing probably the most thrilling B2B platforms we now have seen lately. Nesti is effectively designed, extraordinarily straightforward to make use of and is already proving its effectiveness amongst gross sales groups. There may be an abundance of potential to not solely personal the generative AI video prospecting house but additionally increase into horizontal markets. We’re excited to be working with the workforce as they increase and develop.”
Richard Fitzmaurice, International CMO & Angel Investor, commented: “Pipeline technology is essential to any B2B enterprise. Conventional outbound ways are more and more ineffective in at present’s crowded markets, with firms typically making the error of doing issues how they’ve all the time been carried out and attempting to face out by utilizing the identical ways as their opponents.”
