In right this moment’s digital age, textual content messaging has emerged as one of the vital highly effective and efficient methods to attach with supporters—particularly in the case of matching items. Nonetheless, many donors stay unaware of those alternatives, leading to missed income for nonprofits. Fortunate for you, that’s the place matching reward textual content advertising comes into play!
By spreading the phrase about matching items by way of SMS, your group can rapidly inform supporters concerning the potential to multiply their contributions, increase engagement, and drive extra funds towards your trigger.
On this publish, we’ll discover the important thing advantages of utilizing textual content messages to promote matching items, share greatest practices for crafting compelling messages, and supply examples that can assist you get began. Particularly, we’ll cowl:
Whether or not you’re new to SMS advertising for matching items otherwise you’re trying to optimize your present methods, we’ll information you thru profiting from this channel to maximise your matching reward income.
Let’s dive into how matching reward textual content advertising will help unfold the phrase, drive motion, and unlock extra fundraising potential to your nonprofit.
The Significance of Advertising and marketing Matching Items
Company matching items supply vital fundraising potential for nonprofits and colleges. Many corporations supply matching reward initiatives the place they match workers’ donations to eligible nonprofits, basically doubling and even tripling the unique contributions. To not point out, donors usually tend to give—and to offer in bigger quantities—once they know a match is out there.
Nonetheless, a lack of information relating to the packages has finally led to billions of {dollars} in matches going unclaimed annually. So, what does this imply to your trigger?
All of it boils all the way down to this: taking a proactive strategy to advertising matching items is important.
Selling matching items successfully helps bridge the notice hole and motivates donors to benefit from these company giving packages. By educating your viewers on how matching items work, establishing social proof, and offering quick access to info and types, you’ll be able to create a streamlined course of that encourages participation.
Why Market Matching Items Through Textual content Message?
When you’ve established the final significance of selling matching items, the query to reply is that this: What’s the greatest channel, or mixture of channels, to get the job executed?
With excessive open charges and speedy attain, SMS has the potential to considerably improve your nonprofit’s fundraising efforts—particularly in the case of selling matching items.
In consequence, advertising matching items by way of textual content message is an extremely efficient means for nonprofits to achieve their supporters wherever they’re, at any time. In right this moment’s fast-paced world, individuals are at all times on the go, with their telephones shut at hand. Textual content messaging permits organizations to supply a direct and private contact that different communication channels can’t fairly match.
With just some faucets on their telephone, donors can find out about matching reward alternatives and take motion instantly, making the giving course of easy and handy.
The effectiveness of textual content advertising for matching items is additional underscored by its exceptionally excessive open charges. On common, textual content messages boast open charges of round 98%, far surpassing these of emails and even social media viewership. Which means when a nonprofit sends a textual content message about matching items, it’s virtually assured to be seen by the recipient.
By leveraging textual content advertising, organizations can be sure that their message isn’t simply delivered however really learn—considerably boosting the possibilities of donors following by means of with an identical reward request.
Moreover, textual content messages create a way of urgency and immediacy, prompting donors to behave immediately. This makes it an ideal instrument for time-sensitive fundraising efforts, akin to year-end campaigns or giving days, the place matching items can considerably amplify the affect of donations. With mobile-friendly hyperlinks and knowledge at their fingertips, supporters can simply entry assets to finish the matching reward course of, resulting in extra submitted requests and elevated funding.
Finest Practices for Revolutionary Matching Present Textual content Advertising and marketing
Within the quickly evolving panorama of nonprofit fundraising, textual content advertising has emerged as a robust instrument for participating donors and maximizing the affect of matching items. As organizations search for modern methods to attach with supporters, leveraging SMS to unfold the phrase about matching reward alternatives can considerably improve outreach efforts.
This part will cowl greatest practices for implementing efficient textual content advertising methods particularly tailor-made to matching items.
Personalize your engagement.
Personalization is vital in any advertising technique, and textual content messaging isn’t any exception. When speaking with supporters about matching items, it’s necessary so as to add a private aptitude. This may imply addressing them by their title, referencing their previous contributions, or offering employer-specific matching reward info.
By personalizing your messages, you present every donor that they’re a valued particular person moderately than simply half of a bigger viewers, growing the probability that they’ll interact along with your content material and take the supposed motion.
Maintain your messages brief and candy.
Textual content messages have a personality restrict—and are sometimes learn on the go—so brevity is essential. Intention to convey your message in as few phrases as potential whereas nonetheless offering the important info.
A well-structured, concise message will be sure that your viewers can rapidly grasp the aim and act accordingly. A simple strategy respects your supporters’ time and enhances the possibilities of them responding positively, as they received’t really feel overwhelmed by prolonged texts.
Ship a hyperlink to your devoted matching items web page.
In terms of matching reward textual content advertising, establishing a transparent and particular CTA (or name to motion) is a should. For one of the best outcomes, we advocate sending textual content visitors to a devoted matching items web page in your nonprofit’s web site.
Together with a direct hyperlink to a centralized useful resource hub simplifies the method for donors, offering clear info on how matching items work, program advantages and standards, and directions for involvement. To not point out, your match web page ought to have an embedded matching reward search instrument, making it simpler than ever for donors to uncover their matching reward eligibility and kick off the request course of.
Incorporate visuals and emojis.
Whereas SMS is primarily a text-based medium, incorporating visuals and emojis can seize your viewers’s consideration whereas enhancing your message’s enchantment and readability. A well-placed emoji can add persona and emotion to your message, making it really feel extra participating and pleasant. 💝 In the meantime, branded graphics or photographs may be included into multimedia messages (or MMS) as an instance your matching reward marketing campaign in a visible method.
These small touches could make a big affect, serving to your messages stand out in an typically overcrowded inbox.
💡 High tip: Use Double the Donation’s free matching reward advertising templates (accessible for purchasers to make use of throughout the 360MatchPro platform) to create and distribute superbly branded, professional-level graphics.
Monitor and analyze efficiency metrics.
Efficiency metrics are important to any advertising marketing campaign, permitting your staff to measure its success with tangible objectives and insights. In terms of monitoring and analyzing your matching reward textual content advertising, monitoring information akin to open and click on charges, matching reward conversion charges, and extra is essential.
By analyzing these matching reward advertising indicators, you’ll be able to achieve insights into what resonates along with your viewers, permitting you to judge, refine, and modify your methods over time.
Bonus: Make the most of 360MatchPro’s enterprise textual content performance.
Along with internet hosting a devoted matching reward consciousness marketing campaign, one other means to make use of textual content advertising includes following up with donors after they provide to your trigger. This lets you goal particular person givers with customized messaging on the peak of their engagement along with your trigger, growing the probability that they’ll take the subsequent step for an identical reward.
It doesn’t must be an enormous enterprise, both. In actual fact, eligible 360MatchPro customers can allow SMS follow-ups in just a few clicks, guaranteeing donors obtain relevant messaging all through their journey. Whereas this function is presently accessible just for Enterprise accounts, it offers a robust alternative for a company to carry its automated outreach to the subsequent degree.
Interested by upgrading your account? Be taught extra right here.
25 Pattern Textual content Messages to Market Matching Items Effectively
With the comfort of cellular communication, textual content messages present a direct line to your supporters. Nonetheless, crafting the proper outreach could be a problem.
To assist your nonprofit successfully promote matching items and benefit from this communication channel, we’ve compiled a variety of pattern textual content messages under.
Textual content message #1:
- “Do you know your donation may very well be doubled? Many corporations supply matching items for worker donations. Verify if yours does and make a fair greater affect: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #2:
- “Double your affect right this moment! Many employers will match your donation to [Nonprofit Name]. See if your organization participates right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #3:
- “You gave. Now your employer can, too! Discover out if your organization matches donations to [Nonprofit Name] and improve your reward’s affect: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #4:
- “Matching reward alert 🚨 Your employer might be able to match your current donation to [Nonprofit Name]. Discover out right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #5:
- “Stretch your help additional! 💪 Your donation may very well be matched dollar-for-dollar by means of your organization’s matching reward program. Verify eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #6:
- “Nice information! Many corporations will match worker donations to [Nonprofit Name]. Double your donation right this moment by checking right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #7:
- “Wish to make a fair greater affect? 💥 Your employer may match your current donation to [Nonprofit Name]. Be taught extra about matching items: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #8:
- “Thanks to your donation! Do you know it might go twice as far with an identical reward out of your employer? See in the event you’re eligible: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #9:
- “Assist us attain our objective! 🎯 Your donation may be doubled with an identical reward out of your employer. Verify your eligibility: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #10:
- “Double your donation with out giving twice. 💸 Many employers match worker items. Discover out if yours does right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #11:
- “Don’t miss the possibility to double your affect! Many corporations match worker donations. See in case your reward is eligible for a match: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #12:
- “Multiply your generosity! 🌱 Your donation may very well be matched by your employer. Discover out if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #13:
- “Do you know? Your employer may match your current donation to [Nonprofit Name], making your reward go even additional. Verify now: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #14:
- “Double your help for [Nonprofit Name]! Many corporations will match your donation. It solely takes a minute to test in case your employer participates: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #15:
- “Your affect may very well be twice as nice! 🔍 See in case your employer matches donations to [Nonprofit Name] and submit your request right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #16:
- “Your generosity conjures up others. Do you know your donation may very well be doubled by your employer? Be taught extra about matching items: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #17:
- “Thanks for supporting [Nonprofit Name]! 🙏 Your employer may match your donation. Double your affect right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #18:
- “Matching items are a good way to extend your donation’s worth. See if your organization will match your current contribution to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #19:
- “Maximize your donation! 🏆 Discover out in case your employer will match your reward to [Nonprofit Name] and assist us do much more good: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #20:
- “Make your donation go additional this Giving Tuesday! Many corporations will match your reward to [Nonprofit Name]. Verify if yours does: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #21:
- “Matching items = double the affect! See in case your employer matches worker donations to [Nonprofit Name] right this moment: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #22:
- “You’ve already made a distinction. Now, double it! See in case your employer provides matching items to extend your donation’s affect: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #23:
- “Make your donation work twice as laborious! 👐 Many corporations will match worker items to [Nonprofit Name]. Verify your eligibility right here: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #24:
- “Do you know your reward may very well be doubled at no additional price to you? See if your organization matches worker donations to [Nonprofit Name]: https://doublethedonation.com/matching-gift-text-marketing/.”
Textual content message #25:
- “Your help means the world to us. 🌍 Take it a step additional by submitting an identical reward request if your organization participates: https://doublethedonation.com/matching-gift-text-marketing/.”
By leveraging textual content advertising as a direct communication channel, your staff can rapidly and successfully remind donors about matching reward alternatives, maintain them engaged, and encourage them to take motion.
Simply bear in mind: the hot button is to tailor your messaging to resonate along with your supporters, encourage participation, and finally assist your group maximize its matching reward potential.
Case Examine: How One Group Applied Matching Present Textual content Advertising and marketing
Save the Youngsters, a large-scale, international humanitarian group, determined to reinforce its matching reward efforts by using a textual content message advertising marketing campaign. The objective was to boost consciousness about matching items amongst their supporters whereas sending visitors to their newly renovated office giving web page.
The textual content message advertising effort spanned a number of weeks and included focused deployments to totally different segments of Save the Youngsters’s subscriber base. The 2 key textual content messages within the marketing campaign have been despatched on November 17 and December 2, the latter being simply after Giving Tuesday.
Let’s have a look:
“Your donation to Save the Youngsters could also be eligible for an identical reward out of your employer. Be taught extra: https://savetext.us/mgift?mk=61090499
Reply STOP to Give up”
The primary message was despatched to roughly 57,000 subscribers who had engaged with Save the Youngsters over the previous yr. With no particular donation request included, the message aimed to boost consciousness about matching items, encouraging recipients to study extra concerning the alternative. Regardless of not that includes a direct fundraising ask, the marketing campaign achieved a formidable click-through price (CTR) of two.7%, translating to about 1,500 distinctive clicks. In consequence, the textual content message helped elevate $2,700 in donations, demonstrating that even refined reminders can drive significant engagement.
“THANK YOU for supporting youngsters this Giving Tuesday…and at all times! Due to your generosity we’ll be capable of make a big affect within the lives of numerous youngsters. Now, do you need to see if you may make your reward go twice as far? Verify in case your employer provides an identical reward program: https://savetext.us/TY-mgift?mk=33219057
Save the Youngsters
Reply STOP to Give up”
The second textual content message was focused at a a lot smaller phase: round 3,200 subscribers who had made a donation throughout the 4 days surrounding Giving Tuesday. This message noticed a powerful CTR of two.6%, properly above the typical of 1.6% for related mass-market textual content campaigns. The success highlighted the effectiveness of concentrating on current donors, particularly throughout excessive giving durations akin to Giving Tuesday.
Save the Youngsters’s textual content message advertising efforts proved to be an efficient solution to improve consciousness of matching items, reaching above-average click on charges and instantly elevating funds by means of minimal outreach. This illustrates the potential of utilizing textual content message campaigns for nonprofits like yours, showcasing that customized and well-timed texts can increase engagement and income alike.
Seeking to study extra? Entry the on-demand webinar recording right here to listen to instantly from Save the Youngsters.
Wrapping Up & Further Matching Present Advertising and marketing Sources
Incorporating matching reward textual content advertising into your nonprofit’s outreach technique is a game-changer for maximizing fundraising outcomes. Given the immediacy and excessive open charges of textual content messages, this channel will help your group capitalize on matching reward alternatives that may in any other case go unnoticed—all in a well timed and handy method.
In the end, matching reward textual content advertising will help bridge the hole between supporters and the company philanthropy alternatives accessible to them, guaranteeing that your nonprofit captures as a lot matching reward income as potential. Begin implementing SMS into your matching reward promotion technique right this moment, and watch because it helps unlock extra funds, improve donor engagement, and elevate your group’s mission.
Able to study extra about strategic matching reward advertising efforts? Try the really useful assets under:
