Nice North Run is named the world’s largest half marathon… and is an unimaginable fundraising alternative for charities like yours.
Over 10,000 Nice North Run runners selected to lift cash on JustGiving in 2024 – elevating an enormous £7+ million for charity!
However with an occasion this measurement, fundraising can appear daunting.
What if we’ve by no means raised cash in Nice North Run earlier than? How will we get individuals to lift cash for us within the occasion? If we do get fundraisers… what do we are saying to them?
At the moment, we’ll share the highlights from our current discuss with Lucie and Niamh from Alzheimer’s Society to indicate you ways typically, the best techniques may be the best. Learn on to find:
- The important thing technique they use to construct a dedicated staff
- Their precise onboarding emails that jumpstart their staff’s fundraising
- The detailed stewardship ideas that maintain fundraising momentum by way of race day
- The incentives they offer fundraisers to assist elevate much more for his or her trigger
Let’s take a more in-depth look, and discover how one can obtain related success.
The Nice North Run alternative for charities
In 2024, we noticed…
- Over £7 million raised for charity by greater than 10,000 fundraisers on JustGiving
- A 12% improve within the common quantity raised per fundraiser (vs 2023)
- 17% development in common donation quantity per web page since 2022
It’s clear: Nice North Run is a tremendous likelihood in your charity to attach with supporters and lift extra money in 2025!
CHARITIES THAT START EARLY RAISE MORE
Take a look at our Nice North Run 2025 Fundraising Hub for all the things you want for subsequent yr’s poll runners and begin elevating cash immediately.
Alzheimer’s Society’s keys to fundraising success
Alzheimer’s Society works to construct a world the place dementia now not devastates lives by serving to to these dwelling with dementia right now and offering hope for the long run.
Total, fundraising in working occasions has been a game-changer for the charity, and Nice North Run 2024 was no exception. Not solely did they recruit 1,700+ fundraisers within the occasion, however these devoted runners smashed their fundraising targets by a mean of fifty%!
The 4 emails elevating extra money for Alzheimer’s Society
The key sauce? Their electronic mail onboarding journey.
Right here’s the precise electronic mail sequence (plus a couple of different outreach strategies) they use to get their neighborhood excited, signed up early, and elevating cash for them nicely prematurely of the occasion date.
- Onboarding electronic mail 1
First Monday, Wednesday, or Friday after fundraiser indicators up
- Onboarding SMS
First Monday after fundraiser indicators up
- Onboarding electronic mail 2
+2 days after electronic mail 1- The charity’s fundraising information
- Fundraising goal
- Console particulars if related
- Onboarding electronic mail 3
+2 days after electronic mail 2- Hyperlink to the charity’s fundraising hub
- Details about fundraising on JustGiving
- Onboarding electronic mail 4
+2 days after electronic mail 3- Hyperlink to coaching hub
- Info on the place to get help
- Learn how to contact the charity’s coaching suppliers
- Onboarding name
Inside the first 2 weeks after the fundraiser indicators up- A welcome name to thank the runner for becoming a member of and chat by way of their fundraising plans
- Onboarding mailing
Inside the first month after the fundraiser indicators up- A bodily fundraising pack mailed to runners, if requested
All in all, this combo labored exceptionally nicely for Alzheimer’s Society, boosting electronic mail opens by 3% and clicks by 2% – rather a lot while you’re speaking with hundreds of fundraisers. It’s all about maintaining the momentum going and ensuring everybody feels supported each step of the best way!
Extra stewardship techniques for fundraising success
One of many key components of Alzheimer’s Society’s fundraising journey is getting fundraisers elevating cash early, then maintaining their momentum by way of race day. Listed below are a couple of methods they engaged their neighborhood from the beginning.
Get individuals energetic and excited early
- Arrange a waitlist for subsequent yr’s occasion. The charity units up a waitlist on their web site earlier than subsequent yr’s occasion is introduced, then notifies subscribers as quickly as it’s.
- Ship necessary, well timed reminders. They ship emails to anybody who has began the registration journey for fundraising to assist them full their utility. (That is additionally an excellent alternative to remind fundraisers to arrange their JustGiving pages).
This led to 68% of their fundraisers’ JustGiving pages being arrange by February 2024, in comparison with 36% in 2023!
Construct up your neighborhood
- Facilitate fundraiser connection. The charity has one central running-focused Fb Group for the charity. They’ve discovered this greatest helps contributors from all their occasions, versus having a separate group for every occasion.
- Leverage fundraiser referrals. They encourage fundraisers to deliver mates on board to make their fundraising extra enjoyable and significant.
- Maintain in-person occasions. Alzheimer’s Society provides each on-line and in-person coaching classes! It is a nice option to join along with your fundraisers in particular person and get them prepared for the large race day.
Make a fundraising “procuring record”
The charity breaks down particular donation quantities that make a tangible impression for his or her beneficiaries and their mission, so fundraisers can then share with their household and mates when asking for donations. For instance:
- “£25 might pay for two companion cellphone calls to somebody feeling alongside and remoted.”
- “£50 contributes to half a day’s analysis, funding the dementia breakthroughs of tomorrow.”
Present achievable fundraising targets
Alzheimer’s Society has seen worth in giving their fundraisers targets, damaged down into manageable chunks. For instance, a £375 goal over 6 months is £62.50 per thirty days.
Maintain fundraising momentum
- Use JustGiving incentive programmes. Leverage JustGiving provides and incentives like competitions for £200 donations only for making a web page inside a particular timeframe. Two of our contributors received and that helped them exceed their £375 targets!
- Go above and past in your largest supporters. In 2024, the charity launched one thing new to make their high-value fundraisers really feel extra-appreciated. 116 standout fundraisers acquired particular gold badges, good luck or thanks playing cards earlier than the occasion, Christmas playing cards on the finish of the yr, and private cellphone calls. Such a particular recognition can actually assist encourage continued help in your charity!
Consequently, Alzheimer’s Society ranked within the high 5% of charities fundraising on JustGiving for the Nice North Run 2024.
Ultimate thought
Now that the secrets and techniques are out, is your charity able to board the onboarding practice?
While you’re prepared, JustGiving is right here that can assist you get arrange for 2025! Take a look at our Nice North Run 2025 fundraising hub for one of the best sources to construct your web page, plan your marketing campaign, and get particular incentives alongside the best way.
Gear up for Nice North Run 2025
Get all the things you’ll want to plan a profitable Nice North Run fundraising marketing campaign.
