Social media can generally really feel like a transferring goal.
It strikes quick. Developments come and go, algorithms evolve, and for charities, particularly these juggling restricted time and assets, maintaining could be overwhelming.
That’s precisely why we created the Digital Studying Grant with our buddies at Fundraising In every single place – to assist charities like yours construct the digital abilities that matter probably the most. And that features attending to grips with the ever-changing world of social media.
Let’s have a look at three sensible and easy methods your charity can degree up your social media recreation.
Enhance your digital fundraising abilities without spending a dime! The Digital Studying Grant is again with 250 fully-funded locations and purposes shut quickly. Apply now.
1. Have interaction with supporters on social media
Social media isn’t only a place for updates; it’s a strong device for constructing actual relationships along with your supporters and rising your neighborhood. Fundraisers love sharing their tales on-line, and once they tag your charity, it’s a golden alternative to attach.
- Monitor your tags and mentions to identify shout outs and fundraising tales.
- Have a good time fundraiser efforts by replying to feedback, mentions and DMs. Making your supporters really feel seen is invaluable, and some phrases go a good distance.
- Reshare standout tales, pictures and movies to your individual channels (with permission!) to amplify their affect and encourage others.
When supporters really feel supported and valued, they’re extra prone to keep engaged – and perhaps fundraise once more sooner or later.
2. Inform impactful tales along with your knowledge
Celebrating your supporters is only the start – your social media channels are an effective way to point out the distinction your fundraisers and donors are making. Share updates of your charity’s daily, your mission in motion and present the direct affect of their donations.
Right here’s the best way to flip your knowledge into thumb-stopping social media content material:
- Be particular
As an alternative of claiming, ‘We raised £10,000′, strive, ‘Because of you, 200 households acquired meals parcels this winter’. - Visualise your affect
Use instruments like Canva to create infographics that deliver your knowledge to life. - Put a face to the figures
Share the true tales behind the numbers – why not create video content material that options your volunteers, beneficiaries, and even the fundraisers themselves? All you want is a telephone, some pure gentle, and somebody prepared to be on digital camera. Free instruments like CapCut, Veed, or iMovie can assist you polish the minimize.
Whenever you join knowledge to faces and real-world outcomes, it turns into much more significant.
3. Make social analytics easy
Analytics can really feel intimidating, but it surely’s a strong device in your digital abilities toolkit. It tells you precisely what content material is and isn’t engaged on social, which can assist form your social technique, so that you’re not simply posting for the sake of posting.
And it doesn’t have to be sophisticated! You’ll be able to be taught lot along with your social app’s built-in insights, or with a scheduling device like or .
Right here’s the simple solution to get began:
- Monitor efficiency
Take a look at impressions (how many individuals noticed your submit) and engagement (suppose likes, feedback, shares). These metrics present what resonates along with your viewers. - Discover out when to submit
Use your in-app analytics to see
- Tailor content material for every platform
Discover what kind of content material performs properly on totally different platforms. For instance – brief kind video is likely to be nice for Instagram or TikTok, however perhaps pictures or articles are performing higher on X or Fb. Use your analytics to dictate what kind of content material it’s best to share on every platform.
As soon as you understand what’s working, you are able to do extra of it – and spend much less time on what’s not.
Prepared to enhance your digital abilities?
Should you’re gearing up on your subsequent marketing campaign and wish to sharpen your social media technique, the Digital Studying Grant is the proper place to start out.
It’s designed to offer charities like yours the time, house and skilled help you have to be taught and thrive within the digital world. You’ll be a part of a neighborhood of friends, achieve sensible abilities and better of all – it’s totally funded by JustGiving, so there’s no additional value to you or your charity.
We will’t wait to learn your purposes. Good luck!
DIGITAL LEARNING GRANT
Apply now
Get the digital fundraising abilities, confidence, and training you want going into 2026.
Purposes shut 12 September 2025 at 5pm. Programme begins in January 2026.
