AI instruments are in all places, and so they’re extra than simply hype! Right here’s our information on how AI can assist your charity get extra environment friendly and attain your fundraising targets sooner.
AI instruments and options are popping up in additional locations every single day, from serving to you write snappier emails to selecting your subsequent playlist.
However the true energy is in how these instruments could make your charity’s work simpler and extra impactful.
Due to years of analysis and hands-on studying, our groups have seen how AI can genuinely assist your fundraising efforts. So whether or not you’re simply curious or already dabbling, right here’s how AI can assist you see tendencies in your knowledge, write higher tales sooner, and assist your increase more cash – so you may deal with constructing relationships and rising your mission.
Eager to develop your abilities in AI and a spread of different matters? Apply for the Digital Studying Grant, 250 totally funded locations to spice up your digital fundraising skillset! Purposes shut quickly. Be taught extra and apply now.
Soar to a piece:
Easy methods AI can assist your charity work sooner
AI may be extremely useful, however it’s your empathy, creativity, expertise, and keenness that turns the output into one thing significant! Listed below are a couple of concepts for the way AI can flip your knowledge into tales that transfer supporters.
A be aware about defending your knowledge when utilizing AI. Keep away from importing paperwork, confidential knowledge, or private data to AI instruments, and share summarised or anonymised knowledge as a substitute of tangible figures. See the The way to shield your charity’s knowledge part to be taught extra about retaining your data protected. Be taught extra from ICO.UK in regards to the rules of information safety and GDPR when utilizing generative AI.
- Make sense of your knowledge. 45% of charities need assist analysing their knowledge, and AI may be that useful associate! Share summarised or anonymised fundraising or donation knowledge, net visitors, e mail efficiency, or social engagement knowledge with AI, then ask what tendencies it may see between all of them.
- Flip knowledge into inspiring tales. AI may be nice for remodeling uncooked knowledge into tales that join with supporters. For instance, inform AI what number of canines your charity re-homed final 12 months, and it may assist draft a couple of impactful social media updates. However bear in mind you’re in management: edit or refine the content material additional by ensuring the updates are written in your charity’s genuine voice and tone!
AI prompting suggestions for charities
The most effective outcomes from AI come from human-AI collaboration. Use these suggestions to jot down AI prompts that get you higher, extra significant outcomes.
- Clarify, particular requests. Higher prompting will get you higher, extra complete outcomes! For instance, as a substitute of, “Write a thank-you e mail for our fundraisers,” attempt…
“Assist me draft a 150-word e mail welcoming new fundraisers to our charity’s annual marketing campaign. Maintain it in keeping with our model’s voice and tone, and ensure to share how the cash they increase will assist us construct 50 new rainwater harvesting methods for weak communities over the subsequent two years.”
- Give examples of the result you need. This helps eradicate pointless back-and-forth. For instance,
- “Summarise this as a bullet factors for our e-newsletter”
- “Maintain the response beneath 150 phrases”
- “Make this thank-you message extra skilled for LinkedIn”
- At all times evaluation responses for accuracy. AI works greatest when paired with a human contact. Irrespective of your immediate, at all times evaluation and edit responses from any AI device, as they’ll generally be incorrect or deceptive.
Information security and privateness when utilizing AI
As with all digital device, AI use can include dangers. Listed below are a couple of methods you may assist preserve your charity and its supporters’ knowledge protected, non-public, and guarded.
- Keep away from sharing delicate donor knowledge or inner paperwork. Assume something you share could possibly be stored or used to coach future fashions. By no means share donor names, contact particulars, monetary data, or something confidential. As a substitute, use anonymised or summarised knowledge. If doubtful, preserve it out.
- Use shared work accounts as a substitute of private logins. In case your charity has an accredited shared or firm account for AI instruments, use that (with permission) as a substitute of a private account to scale back the chance of unintended publicity.
- Set clear inner pointers for AI use. 22% of charities have already upskilled their group in AI, simply up to now 12 months! A easy AI coverage can assist your group perceive what instruments are accredited, what’s protected to share, and the best way to do all of it responsibly.
JustGiving’s AI-powered instruments assist increase more cash
Innovation by no means stops at JustGiving. Our AI-powered Story Enhancer is serving to fundraisers write stronger web page tales, making it 25% extra prone to get donations, and contributing to £15 million extra raised!
And with Message Enhancer, donors can write much more highly effective messages when making a donation. Each are quick, free, accessible to everybody, and constructed that will help you succeed. Strive the Story Enhancer demo, and find out how we make our instruments highly effective, handy, and accountable in our Intelligence for Good technique.
Wish to really feel much more assured utilizing AI in your work?
The Digital Studying Grant is a superb method to dive in. It’s utterly free and is designed to spice up your data and abilities in key areas of digital advertising that can develop your efficiency. Purposes shut quickly! Discover out extra and apply now beneath.
DIGITAL LEARNING GRANT
Apply now
Get the digital fundraising abilities, confidence, and training you want going into 2026.
Purposes shut 12 September 2025 at 5pm. Programme begins in January 2026.
