Bonfire vs. Fourthwall | Bonfire

With regards to selecting the place to promote the merchandise you labored so onerous to design, the choice can really feel overwhelming. Whether or not you’re searching for a platform on your creator merch retailer, marketing campaign fundraiser, or just a digital area to supply your print-on-demand merchandise, this fast information will discover the variations between Bonfire and Fourthwall that can assist you make the very best determination for your small business.

Bonfire vs Fourthwall at a Look

Bonfire is a digital platform utilized by numerous teams, together with nonprofit fundraising, creators, and communities, whereas Fourthwall targets creators particularly.

Key similarities creators will discover

• Each platforms comply with a no-inventory-needed mannequin.
• It’s fully free to launch and every provide on-demand printing, international transport, and buyer assist dealt with by the platform.
• Sellers can use integrations just like the YouTube Merch Shelf to increase their attain.
• Each websites gather gross sales tax from the customer.

Standout variations that might sway your alternative

• Bonfire focuses on a number of promoting choices, together with fundraising, creator, and group occasions. Fourthwall focuses particularly on creators.
• Bonfire is 100% free to launch and there aren’t any marketing campaign or retailer charges. Fourthwall has a 0% payment on transactions for bodily merch, however 5% on digital and memberships. Fourthwall additionally provides a paid possibility for $15/month, which removes the digital payment.  
• Sellers on Bonfire function by way of Campaigns, with an choice to have a number of campaigns grouped in a Retailer. Sellers on Fourthwall function by means of Retailers.
• Bonfire provides numerous instruments on the subject of fundraising for a nonprofit. With diminished charges for added donations, a verified nonprofit badge so your consumers could be assured of their buy, simple payouts despatched on to the group, and extra, Bonfire is a straightforward alternative for fundraising. 

Revenue Potential and Pricing

When deciding to promote your merchandise, we all know there’s one huge query you’re asking: “How a lot will I earn?”

Platform charges and base prices

Bonfire is totally free to arrange and to make use of. There aren’t any platform charges, and with an intensive catalog, the bottom value can range from low-cost to premium choices. If a purchaser chooses so as to add an extra donation to their order, the added donation could have a small processing payment.  

Fourthwall provides a 0% payment on bodily merchandise, with a 5% payment on digital merchandise and memberships.

Setting retail costs and calculating your margin

Right here is your revenue margin formulation:

Sale worth – base value – platform payment = revenue

You should utilize this formulation to check costs and decide your required revenue margin. We propose testing totally different merchandise costs to see potential revenue margins (e.g., evaluating a $22 T-shirt to a $50 T-shirt).

Scorching Tip! Bonfire’s “Prompt Worth” instrument auto-calculates proceeds for fundraisers, so you’ll be able to focus much less on math and extra in your marketing campaign!

Each platforms enable sellers to vary their promoting worth at any time, providing you with flexibility and management.

Payout timelines, processing charges, and taxes

With regards to your payout, when and the way you’ll obtain payouts is a crucial issue to think about.

Bonfire processes payouts after the marketing campaign batch has closed, or the very subsequent day for print-on-demand campaigns. Fourthwall sends payouts month-to-month. 

Create and promote customized t-shirts on-line

Success, Transport, and Product High quality

With each Bonfire and Fourthwall, the printing and transport are dealt with by the platform itself, so you’ll be able to put your consideration solely on constructing your group.

Print strategies, supplies, and high quality management

Bonfire makes use of a couple of totally different print strategies. These embrace display printing, DTG (Direct-to-Garment), and DTF (Direct-to-Movie). The chosen print methodology is decided by a couple of components, together with the variety of colours within the design, design parts, and the variety of shirts offered in a batch. We work carefully with our print companions to make sure the very best high quality, and we’re proud to supply quite a lot of merchandise in our catalog, together with the Premium Unisex Tee (a 52/48 mix of poly and cotton) and the Consolation Colours Unisex Tee. We’ve fastidiously curated all the attire manufacturers and kinds we provide and examined for sturdiness, sizing, match, and really feel, so you’ll be able to really feel assured your prospects are getting a high-quality product.

Fourthwall works with an outsourced community of print companions for his or her printing wants. They print merchandise utilizing comparable DTG know-how, which is a print methodology the place the design is printed instantly onto the garment. This methodology makes use of water-based ink, which makes for a a lot lighter hand-feel. Fourthwall additionally provides an array of things in its catalog, together with the Consolation Colours Unisex Tee. 

Transport areas and speeds

Since every little thing is printed to order, objects can take a bit longer than your common retailer to reach. With Bonfire, you’ll be able to anticipate your order to reach inside 7-14 enterprise days after the marketing campaign closes. Fourthwall orders sometimes arrive inside 7-10 days.

With Bonfire, transport is priced by way of a tiered system. For a Tier 1 merchandise, transport begins at $5.99 and will increase by $3 for every product. Fourthwall’s transport costs are dynamic, so that you’ll have so as to add your merchandise(s) to the cart and enter your transport handle to get your transport worth. 

Sustainability practices and eco-friendly choices

Should you’re searching for a platform that focuses on sustainability and eco-friendly choices, Bonfire’s zero-inventory technique is the one for you. Bonfire solely prints objects as soon as they’re ordered, limiting the waste typically related to t-shirt printing. Gadgets are shipped in 100% recycled poly mailer baggage, which can be recycled when you obtain your order. 

With an array of eco-friendly kinds provided in Bonfire’s catalog, you could be positive you’ll discover the suitable model to supply your supporters with the earth in thoughts. 

Fourthwall has the flexibility to supply natural shirts, however their eco-settings are restricted. 

Storefront Expertise and Integrations

Your model presentation issues. The way you attain your prospects could make or break the success of your enterprise, and the way in which you current your accessible merchandise is vital.

Bonfire makes use of a marketing campaign mannequin, which permits sellers to create a targeted, story-driven web page with countdowns for restricted/unique drops, in addition to sale thermometers for the quantity of things offered. Plus, Bonfire provides the flexibility to create an on-line retailer to host all your merchandise.

That is in distinction to Fourthwall’s storefronts, which mix merch, digital downloads, and membership paywalls. 

Design instruments, themes, and customization freedom

With Bonfire’s Design Device, you’ll be able to create a design all by yourself utilizing clipart, textual content, and colours and preview it on the precise garment you’re trying to order. Should you want any design inspiration, checkout the array of design templates you should use to construct your dream design. 

Should you’re searching for extra detailed design assist, Bonfire Studio connects you with our skilled Design Crew, who can assist deliver your imaginative and prescient to life!

Fourthwall’s drag-and-drop web page builder permits you to discover theme presets and provides CSS injection for superior customers. 

If in case you have a design able to go, you’ll be able to add your present design file to both web site for fast set-up!

Constructed-in connections to YouTube, Twitch, and different platforms

Each websites provide a spread of integration alternatives. Relying on group or creator standings, Bonfire provides customers the next integrations: Linktree, Youtube Merch Shelf, Stylish, TeamRaiser, and extra. 

With Fourthwall, accessible integrations could embrace YouTube Merch Shelf, TikTok Store, Fb and Instagram Buying, Twitch Product Gifting, Mailchimp, and extra. 

Fundraising and Neighborhood Influence

In case your objective is to collect supporters for trigger and to assist a nonprofit, you’ll need to take note of every platform’s fundraising instruments and options. 

Zero-risk fundraising options on Bonfire

Bonfire is house to many nonprofit organizations that fundraise on their very own behalf, in addition to group members who elevate funds for organizations. Payouts are despatched on to the group as soon as the marketing campaign batch has closed, so that you could be positive the funds are going to the suitable place. Bonfire additionally provides the customer a chance so as to add further donations to their product order. 

Bonfire is totally free for everybody to make use of, together with nonprofits. Nonprofit verification permits you to show a checkmark in your marketing campaign web page to offer consumers the boldness that they’re supporting a verified trigger. 

Donations, digital merchandise, and memberships on Fourthwall

Creators have the choice so as to add tip buttons, in addition to provide PDFs on the market and lock unique content material behind memberships. Nonetheless, it’s vital to needless to say there are charges related to digital gross sales, in addition to memberships. 

Which platform empowers your trigger or creator objectives finest?

Fourthwall prioritizes and focuses on creator-driven gross sales, whereas Bonfire serves as a extra diversified possibility, with an emphasis on sustainability and useful instruments for nonprofits and creators alike. 

On the finish of the day, you’ll need to go along with the platform that matches your gross sales wants the very best. Every platform provides instruments and options that may assist elevate your model and make life simpler for you as a vendor. Prioritizing which options are most vital to your gross sales objectives will set you up for the very best success.

Written by: Katie Davis
Illustrated by: Joe Kelly