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Wednesday, October 29, 2025

A Case Research in Navigating an IPO



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Do you need to create a sensible technique to your firm’s IPO, however you have got choices and shares and RSUs, you don’t know the way they match collectively, and all of it simply appears irreducibly complicated?

Perhaps a case examine will likely be useful, for example how one girl got here up with resolution for her particular life and fairness particulars. My consumer, let’s name her Mia, has labored for a corporation, let’s name it FinTech, Inc., for 5 years. Earlier this yr, it went public. Collectively we created a method that she has partly executed up to now.

We abided by these priorities when creating the technique for Mia. That is seemingly a wholesome start line for you, too.

  1. Outline what this cash is for in her life (i.e., outline her important objectives; what does she must really feel secure, to really feel fulfilled).
  2. Promote sufficient firm inventory to totally fund these objectives.
  3. Decrease taxes whereas doing this.
  4. Contemplate conserving firm inventory solely to the extent she doesn’t want the cash for an important purpose.

To ensure you are actually understanding the that means of “priorities” right here: minimizing taxes is much less vital than promoting firm inventory to fund her objectives. Sure, she may some tax-inefficient selections alongside the way in which!

Begin with the Most Vital Factor: What Is This Cash for?

Some individuals have already got a listing of issues and experiences they need to spend cash on: shopping for a home, funding a child’s school financial savings account, doing a transform, taking a sabbatical, and many others. These individuals ought to concentrate on getting sufficient cash out of firm inventory and into money or a diversified portfolio ASAP, invested in a manner and in an quantity that’s applicable for these objectives. 

Clearly outlined objectives make this a part of the sport fairly simple. In my expertise, it’s very easy to persuade somebody to promote their firm inventory in the event that they get a home out of it, or a sabbatical, or one thing that’s personally significant to them. Convincing them to promote their inventory after they don’t have any well-defined want for it…nicely, it’s much less convincing.

That is the state of affairs Mia was in. She has no such clearly outlined objectives. She has extra of a “I need to have robust funds in order that I’ve extra selection and suppleness sooner or later” angle about cash.

In my world, that meant promoting a bunch of the corporate inventory (not essentially all of it, however a bunch) to place it in a sturdy money emergency fund and a diversified portfolio that will likely be much less unstable sooner or later than a single inventory could be. Fortunately, Mia was amenable to that. She didn’t maintain any robust emotions in regards to the inventory.

So, she had an overarching technique for her work with firm inventory: Get sufficient cash out of the corporate inventory to construct:

  1. A sturdy money cushion. (This gives near-term flexibility and safety.)
  2. A retirement portfolio sufficiently big to provide her a sturdy stage of monetary independence. Not absolutely financially impartial, however financially impartial sufficient. She focused reaching “Coast FIRE” (having a sufficiently big retirement portfolio that she wouldn’t want to avoid wasting any extra to it), assuming she’d retire16 years from now. (This gives long-term flexibility and safety.)

She might assign a greenback worth to every. In Mia’s case, she determined to make it:

  1. 1 yr’s value of bills, in money ($100k)
  2.   her current retirement portfolio, she wanted a further $700k to be Coast FIRE.

Between the 2, Mia will now have far more freedom to make life and profession selections that aren’t motivated primarily by “how do I make some huge cash?”

If you happen to’re doing this your self, write these objectives down and put a greenback quantity subsequent to them. It’s remarkably useful, in my expertise, to have a visually clear checklist of the greenback goal and the “why.”

Guidelines of the IPO

FinTech, Inc. had a reasonably customary (for the fashionable period) IPO setup:

  • Double-trigger RSUs absolutely vested on IPO day.
  • Workers couldn’t promote any shares till six months after IPO day (i.e., there was a six-month lockup). They may train choices however must maintain the shares after train).
  • If the inventory value hit sure fascinating targets, there could be a mid-lockup, one-week-long buying and selling window.
  • Throughout that restricted buying and selling window, workers might promote 25% of their complete possession as measured on IPO Day. We calculated that Mia “owned” 100,000 shares (between outright shares, vested choices, and RSUs vesting on IPO day). She was subsequently allowed to promote 25,000 shares.

Technique within the Years Earlier than the IPO

In every year main as much as the hoped-for-but-we-don’t-really-know IPO, Mia exercised some ISOs. You probably have actually low-cost choices, the higher boundary of this train ought to seemingly be the variety of ISOs you might train with out triggering Different Minimal Tax.

In Mia’s case, the train value was kinda dear ($10). So, Mia selected an amount of cash that she felt good dropping solely (as a result of that’s what she risked by exercising choices in a personal firm, particularly one with no particular plans for a liquidity occasion), and he or she exercised as many choices as that will purchase. Seems, that was at all times beneath the AMT threshold. She ended up exercising solely a small fraction of her ISOs by the point the IPO rolled round.

(By the way in which, regardless of the potential tax awesomeness of exercising ISOs early, it was cheap for Mia to train so few ISOs. Any cash you set into exercising private-company choices is cash you danger dropping all of. It’s, actually, solely rational to delay exercising all choices till you may as well promote the ensuing shares. Though it limits your upside (as a result of your tax fee will likely be greater), it eliminates your draw back.

Going into the IPO, she had:

Mainly, she had each kind of fairness comp you might think about. How ought to she make one of the best selections throughout your complete suite of fairness comp, not only for one kind at a time?

Technique Proper Earlier than the IPO: Select RSU Withholding

Main as much as the IPO, Mia had one massive choice to make: When her RSUs vested on IPO day, she might default into the statutory 22% withholding fee for federal earnings taxes on the RSU worth, or she might select to withhold 37%.

Despite the fact that Mia didn’t have a lot in the way in which of RSU shares—which meant that this selection didn’t contain plenty of {dollars}—she selected to have 37% withheld. Why?

  • This decreased her “focus danger” sooner. We had no concept what was going to occur to the inventory value earlier than she’d have the ability to promote any shares. If the inventory listed at $50 and dropped to $20, she would have successfully “offered” at that greater $50. Yay! Even when the inventory value ended up rising, she at the least didn’t have to fret about it within the meantime.
  • Despite the fact that her RSU earnings wasn’t going to be massive this yr (meriting the best tax-bracket withholding), she had plans for exercising NSOs, and that would make her earnings excessive (and subsequently tax fee excessive) this yr.

Technique Throughout the Lockup and Proper After: Flip Firm Inventory into Money ASAP

After IPO Day, when the foundations have been in place and we had some sense of the inventory value after the corporate went public, that’s when many of the strategery might usefully occur.

RSUs that Vested on IPO Day

When the particular, restricted buying and selling window opened up in the course of lockup, she wished to diversify (begin promoting).

As a result of Mia’s RSUs have been “double set off,” (which is the norm for private-company RSUs), all of Mia’s 6000 time-vested RSUs had absolutely vested on IPO Day. Nearly 50% of the RSUs have been withheld (between state earnings tax and 37% federal tax), so Mia then owned 3000 shares from that vesting.

Main as much as the restricted buying and selling window, she didn’t know precisely what she was going to do with these shares. We made this plan:

  • If the corporate inventory rose in value for the reason that IPO, she’d preserve it, so she wouldn’t pay the upper short-term capital positive factors tax on that acquire, as she’d solely held the shares for just a few months. We’d should promote extra of different sorts of shares to fill that 25,000.
  • If the corporate inventory fell in value for the reason that IPO, we’d promote it. She wouldn’t incur any tax invoice (though wash gross sales would seemingly imply she couldn’t profit from that tax loss till future years). This is able to imply we’d promote fewer of the opposite sorts of shares to fill that 25,000.

Because it seems, the inventory value fell from IPO to restricted buying and selling window. It had IPOed at $40 and was right down to $30, so she offered these 3000 shares she had from IPO Day RSU vesting. These ended up being the tax-wise most cost-effective shares to promote…as a result of she offered them at a loss. 

She had now offered 3000 of the permitted 25,000 shares.

Shares She Already Owned

Mia owned 4000 shares of firm inventory. She offered all of them through the restricted buying and selling window.

As a result of Mia had already owned these shares for at the least one yr, she would get the decrease, long-term capital positive factors tax fee when she offered them. These have been the second most cost-effective shares tax-wise to promote.

Had Mia had vital charitable intentions, she might need saved these shares to donate (as an alternative of money), as a result of that’s tax awesomeness.

One factor that didn’t apply to Mia however may to you: If you happen to acquired the inventory early sufficient within the firm’s timeline, it is likely to be Certified Small Enterprise Inventory (QSBS), which might eradicate most and even all federal capital positive factors tax on the acquire once you promote. So, earlier than you promote, ensure you know the inventory’s QSBS standing!

She had now offered 7000 of the permitted 25,000 shares.

Exercisable NSOs

To promote the remaining 18,000 of the permitted 25,000 shares, she seemed to her NSOs. Since you owe earnings tax (on the “unfold” between train value and honest market worth) the second you train, it prices some huge cash to train 18,000 NSOs ($10 x 18,000; plus taxes on the unfold). However as a result of she offered on the identical time (and he or she might put aside a number of the money proceeds to pay the taxes), Mia didn’t put any of her current wealth in danger.

It’s best to know that there isn’t a good cause to train and maintain NSOs (in a public firm). So, when Mia exercised, it was assumed that she would additionally promote. Learn my favourite weblog put up on this matter.

We additionally took into consideration the concept of the “leverage” her choices offered (leverage = train value / honest market worth). NSO leverage isn’t a very intuitive idea (at the least, to not me!) however it boils right down to this: It might be foolish to train the choices at $10 if the honest market worth have been solely $11. You solely get, in a way, $1 of worth. That leverage is excessive ($10/$11 = 91%). It’s higher to attend till you get extra bang to your train buck.

Throughout the buying and selling window, nonetheless, the inventory value was $30, so leverage was 33% ($10/$30). Leverage beneath 40% makes it worthwhile, as a rule of thumb.

RSUs as They Vest, Now in a Public Firm

One of many difficult transitions when your organization goes from non-public to public is how your RSUs work. When your organization is non-public, often you haven’t any management over RSUs and do nothing. It’s simply Future Fantasy Cash. As soon as your organization is public, when these RSUs attain their vesting date…

  • They instantly flip into inventory.
  • They’re handled as taxable earnings.
  • You’ll be able to promote them for precise {dollars}.
  • You in all probability don’t have sufficient taxes withheld on the vest and can subsequently find yourself with shock tax payments.

The finest apply for RSUs, in public corporations, after they vest is: Promote ASAP. And that is what Mia is doing. Bear in mind, there isn’t a tax profit to holding RSU shares after they vest. No actually.

Bear in mind, so long as Mia stays an worker, she is going to proceed to get new inventory through RSUs vesting. So, regardless of the destiny of the corporate inventory, she is going to share in it through the worth of these RSUs upon vest, even when she have been to promote all the remainder of her inventory.

Exercisable ISOs

I take into account ISOs essentially the most difficult of fairness comp varieties, so I depart it for final, each on this weblog put up, and in Mia’s technique on the whole.

ISOs have this superior tax remedy of not incurring tax at train so long as you keep below the Different Minimal Tax threshold. (Do not forget that that is in distinction to exercising NSOs; tax is at all times due once you train NSOs.) Additionally, so long as you maintain the inventory for at the least a yr after train, you’ll get the decrease long-term capital positive factors tax fee on the acquire once you finally promote.

Add on high: That AMT threshold, on the whole, goes up the upper your abnormal earnings is. So, with the RSUs that vested at IPO and proceed to vest each quarter now that the corporate is public, and particularly with the train of NSOs, she now has a really excessive abnormal earnings this yr.

What does that imply for Mia’s ISO technique? It permits her to train (and maintain…to get the tax advantages) a bunch of ISOs with no tax invoice.

What number of? Welp, that is the place she introduced in her CPA and requested them to mannequin what number of ISOs Mia can train with out triggering AMT. Thanks, CPAs with equity-comp experience and a service mannequin that features an annual tax projection!

I nonetheless suggested Mia to solely train as many ISOs this yr as she might with out triggering AMT. Why? 

  • She doesn’t plan to go away the corporate within the close to future, so she ought to have future years wherein to proceed to train the ISOs. (After you permit an organization, your ISOs may outright expire. But when they don’t, they will convert, by legislation, to NSOs after 90 days.)
  • This retains her danger of dropping cash with the corporate inventory decrease. Certain, she’s placing that exercise-price cash in danger, however she’s not additionally placing tax cash in danger.

Sure, this may add to her assortment of firm inventory (in battle with our normal purpose of decreasing the focus). She is knowingly rising focus danger as a result of the doable tax advantages are so good. By itself, that seemingly wouldn’t be sufficient, however this is just one half of a bigger technique of promote, promote, promote.

I discover this little bit of psychological accounting useful: Mia isn’t placing any of her current wealth in danger. The cash she’s risking by exercising and holding ISOs is cash she bought from promoting different FinTech, Inc. inventory.

[Side note: AMT is not to be avoided at all costs under all circumstances. There are situations in which exercising a bunch of ISOs and triggering AMT is a reasonable choice. If you pay AMT this year, you get an AMT credit and it’s possible to get that credit back in future years. That said, it still puts you at higher risk of loss. You’re spending more money to buy stock…whose price might then drop.]

Technique in 2026 and Past: She Can Be a Bit Extra Nuanced

Bear in mind our high-level technique:

Precedence #1 = Promote sufficient inventory to fund objectives.
Precedence #2 = Decrease taxes.

What does this prioritization appear like in apply? In 12 months 1, promote promote promote. In Years 2+, as soon as she has funded her objectives from these 12 months 1 gross sales, she will select to decelerate the gross sales and let tax issues (or risk-taking) drive the bus extra usually.

What is going to she do along with her RSUs? Mia will proceed to promote them as they vest in 2026 and past, so long as she stays at FinTech, Inc. As a result of, to repeat the message, there isn’t a tax benefit in holding on to RSUs after they vest.

What is going to she do with the shares from exercised ISOs? These are solely shares she is going to maintain. She’s going to hold on to them for a full yr (to get the decrease tax fee on the positive factors) after which promote. If Mia develops a charitable plan within the meantime, these ISO shares (assuming the honest market worth is greater than their $10 price foundation) will seemingly be the issues she ought to donate to charity, not money.

What is going to she do along with her exercisable choices? Annually she begins the NSO/ISO dance once more:

  1. She workouts (and sells) some NSOs (so long as leverage < 40%).
  2. If she desires to prioritize taxes over diversification, she might scale back the variety of NSOs she workouts in an effort to preserve her earnings beneath a sure tax fee. (Her CPA might help her calculate simply what number of NSOs that’s.)
  3. Then she sees what number of ISOs she will train (and maintain) with out triggering AMT.

She now has rather more flexibility in how she treats firm inventory:

  • Preserve extra: If she has an emotional connection to the inventory, or doesn’t need to promote all the pieces as a result of “what if?!”, then cool, let’s depart extra NSOs unexercised or let’s preserve some exercised ISO shares previous the one-year date.
  • Preserve much less/none: Statistically talking, any focus in a single inventory will increase your danger and not using a concomitant enhance in your reward. 100% diversification (i.e., getting out of all of her inventory) is her finest likelihood of getting profitable long-term investing. This, by the way in which, is the place I stand. However I don’t impose this attitude on purchasers when their life objectives don’t require it.

There’s extra element to the “2026 and past” technique, however I’m conserving issues quick and easy right here for the sake of digestibility.

Right here’s a abstract of Mia’s technique by kind of fairness:

Feeling overwhelmed? I’m not shocked.

Have a greater sense that each one these items can and will match collectively? I hope so.

Satisfied of the first significance of clarifying what this cash is for in your life, and of orienting all of your selections round supporting that? Good.

If you wish to work with a monetary planner who might help information you thru your IPO in a manner that feels proper and true, attain out. Even when I can’t make it easier to myself, I Know Folks.

The put up A Case Research in Navigating an IPO appeared first on Move Monetary Planning, LLC.

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