This text is a part of a sponsored collection by EZLynx.
As we shut out 2025, it has been unimaginable to witness the brand new methods AI and expertise proceed to remodel and be utilized throughout all points of the insurance coverage lifecycle — from consumer servicing to managing e mail communications and summarizing key account data. It’s an thrilling and pivotal second for the business, and I’m thrilled to step into the function of SVP and Normal Supervisor at EZLynx.
Over the previous 12 months at Utilized Programs, I’ve had the privilege of main Inside Gross sales, Account Administration, Enterprise Growth, and Alliance Partnerships. This expertise allowed me to attach with so many unimaginable clients, companions, and group members, deepening my appreciation for what makes EZLynx really particular: a shared dedication to empowering impartial brokers to be twice as productive and thrive by considerate, sensible instruments.
In the end, we all know we’re delivering on our promise when companies not solely select EZLynx to energy their enterprise however proceed to stay with us — and the outcomes communicate for themselves. We’re notably proud that the typical tenure of EZLynx clients is ten years, a outstanding milestone in an business the place long-term expertise partnerships are sometimes unusual.
That is why we’ve made it our mission to repeatedly add worth for our company companions, guaranteeing they’ve the instruments and assist wanted to develop and succeed to allow them to proceed to compete, win, and thrive. Whereas we’ve made great progress in serving to companies function extra effectively and strengthen their enterprise, however we all know there may be nonetheless extra work to be executed.
Right here’s what we centered on in 2025 and what I’m most excited to proceed constructing on:
EVA™ (EZLynx Digital Assistant), our built-in assistant that assist companies work smarter, has been upgraded with new capabilities to avoid wasting you time and scale back busywork. With options like Account Summarization, brokers can shortly view overviews of consumer exercise, whereas EVA Content material Help takes the guesswork out of drafting skilled consumer emails with AI-generated copy. After-Hours Textual content Replies now permit automated messages to be despatched even when brokers are off the clock, serving to drive consumer retention and guaranteeing shoppers at all times really feel related.
At EZLynx, we all know how expensive and sophisticated business liens submissions might be, so we got down to simplify the method. This 12 months, we launched EZLynx’s new single-stream business traces workflow, offering a unified, repeatable path for submissions that makes the method seamless. With embedded business traces score (typically obtainable in Q1), brokers can entry real-time quotes straight inside the workflow. Automated ACORD kind technology ensures paperwork are pre-populated and prepared for carriers, lowering errors and saving precious time.
Staying related with shoppers and rising your e book of enterprise stays a prime precedence. In 2025, we expanded our consumer communication instruments with dynamic personalization for textual content messaging, permitting brokers to incorporate client-specific particulars like names or assigned producers in SMS messages. Updates to our e mail campaigns now embrace step-by-step workflow guides, making it simpler than ever to arrange, schedule, and ship automated campaigns. Moreover, our new one-click Google Assessment requests allow brokers to immediately request consumer opinions after key interactions, capturing optimistic suggestions whereas it’s prime of thoughts.
Our Buyer Success group continues to be deeply dedicated to empowering company development. This 12 months, we launched a group of interactive webinars masking subjects reminiscent of risk-proofing your company, business traces improvements, and renewal finest practices. We additionally expanded our assist article library and launched EVA Product Help, an AI-powered instrument that helps brokers seamlessly navigate EZLynx options in real-time.
To our clients, companions, and your complete EZLynx and Utilized neighborhood — your collaboration, ardour, and dedication encourage me on daily basis. I’m extremely enthusiastic about what’s forward for EZLynx and the alternatives we’ve got to proceed driving innovation and influence throughout the business. Along with our proficient group, we’re centered on serving to impartial companies develop, evolve, and turn into twice as productive.
Sincerely,
Rob Bourne
SVP and Normal Supervisor, EZLynx
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