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Tuesday, July 1, 2025

Bankbazaar To Diversify Into Gold Loans In Partnership With Muthoot Fincorp | BankBazaar


BankBazaar has partnered with Muthoot FinCorp, one in all India’s main NBFCs, and the flagship Firm of 138year-old Muthoot Pappachan Group to enter the secured loans market with a Gold Mortgage product.

Buying Gold This Akshaya Tritiya? Keep These In Mind!

As a part of this revolutionary NBFC-FinTech collaboration, Muthoot FinCorp has additionally invested in BankBazaar’s ongoing Sequence D2 spherical as an fairness investor to additional strengthen the digital platform. 

Adhil Shetty, CEO, BankBazaar.com, says: “This partnership unites two trusted manufacturers—a 138-year-old enterprise conglomerate and a 17-year-old fintech platform. Gold Loans, being countercyclical to unsecured credit score, will diversify our portfolio and strengthen our choices. BankBazaar’s customers will acquire seamless digital entry to Muthoot FinCorp’s high-quality, totally compliant gold mortgage merchandise.” 

“We’re happy to announce our partnership with BankBazaar, one of many nation’s main fintech agency, leveraging their intensive buyer base and cutting-edge analytics capabilities to drive superior buyer expertise, guaranteeing extra inclusive credit score entry, together with those that’ve been impacted by momentary monetary setbacks. This important collaboration is poised to be a significant milestone in our journey to ship seamless credit score options, empowering people to attain their targets and aspirations,” stated Shaji Varghese, CEO of Muthoot FinCorp. 

BankBazaar is optimistic about India’s resilient client credit score market, notably the expansion potential of Gold Loans. With gold’s deep cultural significance in India, these loans function a vital monetary instrument for small enterprise homeowners—serving to combine debtors into the formal lending system, guaranteeing honest valuations, aggressive charges, and safety from unregulated lending practices. 

Pankaj Bansal, Chief Enterprise Officer, BankBazaar.com, stated: “Almost 65% of Gold Loans are nonetheless provided by unregulated gamers, underscoring the pressing want for safe, high-valuation financing at honest charges. We’re excited to accomplice with Muthoot FinCorp, a trusted chief in gold lending, to supply a seamless, digital-first Gold Mortgage expertise that mixes comfort with the reassurance of capital safety and affordability.”

Below the partnership, BankBazaar will deal with digital information administration, digital advertising and marketing, product training, digital buyer expertise, Credit score Rating enchancment through prudent monetary literacy, and client training, whereas Muthoot FinCorp will handle KYC compliance, verification, valuation, storage, mortgage disbursal and all different pointers guaranteeing same-day mortgage disbursal through a seamless “phygital” lending expertise.

BankBazaar has seen important development, with a 62.5% enhance in co-branded Credit score Playing cards in FY24 and an anticipated 46% annual income development from FY22 to FY25. The corporate anticipates attaining full-year EBITDA profitability in FY25. With Muthoot FinCorp investing in BankBazaar’s ongoing Sequence D2 spherical, alongside inner and new buyers, bringing the overall to ₹55 Cr, the corporate’s complete fairness funding has now reached $116 million.

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