SAN DIEGO, Calif., March 7, 2024 – Concept Decanter, a video advertising and marketing company that helps monetary advisors write, document, produce, and market distinctive, custom-created movies, right this moment introduced a partnership with FMG to convey {custom} movies to the web site platform.
FMG is the trade’s main monetary advisor web site supplier and just lately launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design help. By the partnership, Concept Decanter will now allow FMG’s prospects to document movies within the consolation of their workplace that work completely inside the specs of their FMG web site. The bundle contains assist planning, capturing, and producing video that can seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to provide a background video used for the “hero” part of their website or document an “about us” video. For many who have an interest, there may be additionally the flexibility to get {custom} story scripting and dwell efficiency teaching throughout recording classes. The partnership is designed for advisors who need to modernize their web site and enhance web optimization by including {custom} movies and desire a resolution that’s each compliant and easy to execute.
“First impressions are lasting, and that’s true in your web site,” stated Concept Decanter Co-founder Laura Garfield. “While you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a strong, memorable impression … and that goes a good distance!”
“Your web site is your new reception space. It’s the place prospects kind a primary impression and resolve whether or not they need to take the following step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your website, in addition to enhance conversions. But many advisors don’t know tips on how to produce an expert video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the most effective place on their website. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their opponents.”
Create, Have interaction, and Convert with this Turnkey Resolution
- For each present FMG web site prospects and advisors who’re new to the platform, Concept Decanter will ship out a pop-up studio and direct a distant shoot to document {custom} video. The gear features a mild and two mild stands, however the centerpiece for the document session is a distant studio app downloaded to the advisor’s telephone. Reside directing and training via the app from an Concept Decanter coach ensures nice pictures are captured.
- As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Concept Decanter’s crew {of professional} editors. The completed video is delivered to the advisor for assessment after which to FMG to be constructed into the “hero” spot on the high of the homepage.
- Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to provide a private “About Us” video that can be added to the homepage. The Concept Decanter crew will assist plan, script, document, and edit this video, starring the advisor and the advisory crew. And it’s all executed remotely!
“With our distant studio, as a substitute of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video executed in 90 minutes,” stated Concept Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or problem of an on-site shoot.”
About Concept Decanter
Established in 2014 by Laura Garfield and Sharon Gottula, Concept Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} images and multimedia videography expertise. This progressive inventive video company not solely helps monetary advisors create partaking video content material, but additionally has the trade data to advise on boosting the agency’s and particular person advisors’ video advertising and marketing efforts. From constructing belief with present shoppers and strategic companions, to changing extra prospects to shoppers and rising the enterprise, video is a strong communication device – and Concept Decanter has a perfected a platform and array of service choices that attraction to any advisor who needs to be seen as probably the most credible, personable authority of their neighborhood and/or subject. Along with nurturing shopper relationships and interesting prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Concept Decanter has produced 1000’s of movies for advisors via the distant video service, and lots of of monetary advisors have watched their apply develop whereas saving themselves time, cash, and complications. Study extra at www.IdeaDecanter.com.
About FMG
FMG powers an all-in-one advertising and marketing expertise platform designed for monetary advisors and insurance coverage brokers. With fashionable web sites, e-mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising and marketing suite makes it simple to construct your model, keep in contact with shoppers, and develop your corporation — all from one platform. Our options resolve probably the most time-consuming advertising and marketing duties, supporting your digital presence so you’ll be able to concentrate on what you do greatest: serving to your shoppers. With over 40,000 prospects, FMG gives an answer to match your advertising and marketing targets. Whether or not you’re simply beginning or seeking to develop your corporation additional, our experience is displaying off yours. Click on right here to be taught extra.
