One thing model new is occurring on this planet of nonprofit fundraising: for the primary time ever, donors will have the ability to match contributions immediately from their donor-advised funds (DAFs). This thrilling growth was highlighted in a latest webinar that includes Pooya Pourak, Co-Founder and CEO of MatchNice, and Elon Packin, Head of Partnerships at Chariot, the place they demonstrated how nonprofits can take full benefit of this new alternative.
On this weblog, we’ll break down every part your group must find out about DAFs, get entangled in DAF Day 2025 on October 9, and what’s new this 12 months that may assist you double the affect of your fundraising. Learn on to find how your nonprofit can leverage these instruments to lift extra, have interaction your neighborhood, and profit from DAF Day 2025.
What Are Donor-Suggested Funds (DAFs)?
Donor-Suggested Funds (DAFs) are funding accounts the place the only beneficiaries are nonprofit organizations. People, households, trusts, estates, and teams like associations or office giving packages contribute to those accounts. The funds are invested, develop tax-free, and are granted to chosen nonprofits by the DAF supervisor.
DAFs have grown considerably lately. As Elon Packin, Head of Partnerships at Chariot, shared throughout a latest webinar, “In 2023, $55 billion was granted to nonprofits from DAFs, and the variety of accounts has elevated eightfold over the past ten years. What’s thrilling is that many of those accounts are smaller, democratizing philanthropy and making it accessible for a wider vary of donors.”
This fast progress represents not solely a beneficial supply of funding for nonprofits, but in addition a possibility: a portion of DAF property stays unclaimed, which means nonprofits that actively have interaction DAF donors can faucet into beforehand inaccessible funds.
How one can Get Concerned in DAF Day 2025
DAF Day, happening this 12 months on October 9, is the most important on-line giving day devoted to donor-advised funds. Modeled after Giving Tuesday, it provides nonprofits a centered alternative to lift consciousness of DAF fundraising and safe donations from their supporters.
Chariot, a number one donor-advised fund community, helps nonprofits join with DAF donors, confirm their organizations for on-line giving, and handle contributions seamlessly. Packin defined, “DAF Day is a good anchor day to say, ‘October 9 is coming—let’s have interaction our DAF donors!’ Collaborating organizations are added to the DAF Day web site, growing visibility and serving to donors join immediately with causes they care about.”
To get began:
- Go to the DAF Day web site to discover participation
- Join through Chariot to confirm your nonprofit and enhance visibility to DAF donors
By collaborating, nonprofits can leverage the momentum of DAF Day to strengthen year-end fundraising campaigns and have interaction each present and new donors.
What’s New this DAF Day?
This 12 months, nonprofits have an thrilling new alternative: social donation matching by way of a partnership between Chariot and MatchNice, a platform that permits donors—each particular person and company—to create matches on-line, serving to nonprofits double the affect of contributions and encourage extra giving.
Pooya Pourak, Co-Founder and CEO of MatchNice, defined, “We’re empowering donors to create matches on-line, which builds collective affect and evokes extra giving. Nonprofits can now leverage social donation matching to encourage participation and enhance reward sizes.”
Packin added, “By combining Chariot’s DAF community with MatchNice’s social matching, nonprofits can unlock new donors, double donations by way of matching, and supply a seamless giving expertise. It’s a game-changer for DAF Day 2025.”
Nonprofits can embed a DAF Day matching banner immediately on their web site to draw DAF matchers. Throughout the webinar, the staff demonstrated how straightforward it’s to arrange: in minutes, organizations can show a countdown, present lively matches, and permit donors to pledge matching funds by way of DAF Pay. Even when no match is about, the banner nonetheless serves as a call-to-action to drive DAF donations.
Maximizing Your Affect on DAF Day 2025
DAF Day 2025 isn’t simply one other giving day—it’s a strategic alternative for nonprofits to amplify fundraising, strengthen donor relationships, and faucet into the rising energy of donor-advised funds. By collaborating, your group can enhance visibility amongst DAF donors, leverage the brand new Chariot–MatchNice integration to allow social donation matching, and switch unclaimed DAF property into significant contributions to your mission.
Whether or not you’re a first-time participant or a seasoned nonprofit, now could be the time to arrange. Arrange your DAF Day banner, discover matching choices, and have interaction donors early to construct momentum. As Pourak emphasised throughout the webinar, “The mix of DAFs and social matching isn’t nearly elevating extra—it’s about inspiring your neighborhood to offer collectively and see the affect multiply.”
Webinar On-Demand: Donor-Suggested Fund Matching for DAF Day 2025
To profit from this unprecedented alternative, watch the complete webinar recording and begin planning immediately—your DAF Day 2025 success story begins now.
