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I’ve a good friend who is among the most “up to the mark” individual I’ve ever met. Consistently busy, with a full calendar, cellphone buzzing continuous, and all the time making an attempt out one thing new. It could be a brand new productiveness app, a distinct health routine, or a brand new funding development. He follows ten finance influencers and sends me screenshots of fund comparisons late at evening with the query, “Which one is barely higher?”
However behind making an attempt to be up to the mark, or most likely resulting from that, I typically discover him caught and unsure. His financial savings are erratic. His investments are scattered. His well being goes downhill, and he says he’s misplaced reference to a couple of shut associates as a result of, in his phrases, “There simply isn’t time.”
Once we sat down just lately, he confessed how he appears like he’s working arduous, however undecided if he’s shifting ahead.
Now, once I give it some thought, I realise that my good friend’s problem isn’t effort. He’s making lots of it. It’s that he’s dwelling with out a hierarchy.
He’s treating each activity and each determination as equally pressing. And if you give the whole lot the identical weight, nothing will get the eye it really deserves.
That is extra widespread than we admit. Particularly at this time.
Social media, for all its wonders, is a grasp at distorting our inner compass. It rewards visibility greater than worth. The best way the algorithm works is that issues that get clicks and likes (typically noisy and short-term concepts) rise to the highest. And those who matter most, like concepts on consistency, persistence, and long-term behaviour discover a a lot smaller viewers as a result of they don’t excite. Sure, they’re sluggish and infrequently boring, however they’re nonetheless the inspiration.
Sadly, our brains get educated to chase what appears to be like necessary, slightly than what is.
That is the place the Eisenhower Matrix turns into a helpful mirror.
Initially developed by U.S. President Dwight Eisenhower, the framework divides all duties into 4 classes:
- Quadrant 1: Necessary and Pressing
- Quadrant 2: Necessary however Not Pressing
- Quadrant 3: Not Necessary however Pressing
- Quadrant 4: Not Necessary and Not Pressing

Most individuals, like my good friend, spend their lives caught in quadrant 3. So, they’d react to issues that really feel pressing however don’t matter a lot in the long term – like social media notifications, market updates, newest inventory “alternatives,” and reels that make you’re feeling you’re falling behind. These items demand your consideration, and they also get it.
However actual progress, in investing, well being, and in relationships, lives in quadrant 2: Necessary however Not Pressing. These are issues like that SIP you have to improve, the well being check-up you’ve been suspending, the trustworthy cash dialog along with your partner, and even the necessity to step again, mirror, and realign your objectives. These items hardly ever shout on your consideration. However they quietly form your life.
My good friend, like many people, had constructed his routine across the pressing. He’d scroll via monetary information each morning however hadn’t revisited his asset allocation in two years. He spent hours evaluating fund returns however hadn’t paused to ask, “What’s my long-term plan?” He appears to be always optimising the perimeters whereas ignoring the centre.
That’s the place Morgan Housel’s “hierarchy of investor wants” turns into related.

On the basis of this hierarchy are the boring however important behaviours: dwelling under your means, having an emergency fund, staying invested throughout downturns, and selecting an affordable asset allocation. These items aren’t thrilling. They gained’t get you likes. However they may carry you thru many years of compounding.
Increased up the hierarchy are issues like choosing the proper shares or funds and minimizing charges. These are helpful, however solely after the inspiration is powerful. In any other case, you’re simply rearranging furnishings in a home with shaky partitions.
Now, right here’s the irony: the issues that matter most frequently really feel the least pressing. And the issues which might be least necessary typically really feel essentially the most pressing. That is particularly when social media and peer strain amplify them. We chase what others are speaking about, not what we really want. And over time, our lives start to really feel scattered. We’re lively, however directionless.
Hierarchy forces us to strip away the noise. It’s a type of honesty, and leads us to ask: What are the non-negotiables for my success? Let me focus there. For many buyers, these embody:
- A wholesome financial savings fee
- An emergency fund
- Broad diversification
- Cheap expectations
- Time out there, not timing the market
- Staying the course
In the event you get these proper, even roughly proper, you possibly can afford to be incorrect within the particulars. However when you neglect them, no quantity of element will prevent.
That’s the knowledge of hierarchy. It’s like constructing a private filter in a world that throws 100 opinions at you day-after-day. And it’s about accepting that the “fundamentals” are what finally create essentially the most significant outcomes.
So, decelerate, tune out the noise, and return to the fundamentals, the low hanging fruits. And belief that in each investing and life, the straightforward and quiet issues, when accomplished persistently, are those that matter most.
A Easy Train for You
Draw a pyramid. On the backside, write the issues which have the largest, most lasting influence in your investing life. For most individuals, these will probably be behaviours like saving, staying invested, managing danger, and avoiding panic.
Above that, write the nice-to-haves, like your asset allocation, funding choice, and rebalancing frequency.
On the prime, write the small stuff, like debating two near-identical shares or funds and studying market forecasts.
Now ask: The place does most of my consideration go?
And the place ought to it go?
That distinction alone can change the way you present up as an investor and in addition an individual making an attempt to construct one thing significant and lasting.
Two Books. One Function. A Higher Life.
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