For Double the Donation, 2025 was the yr of automation acceleration, marking a transformative interval the place know-how demystified and streamlined company philanthropy for nonprofits and faculties. The ability of know-how shifted from merely figuring out alternatives to actively driving them to completion, essentially altering operational effectivity and heightening income ceilings for improvement groups. In reality, this yr’s progress was characterised by a relentless deal with minimizing donor friction and maximizing the worth of every supporter interplay, solidifying the concept the way forward for company giving is seamless and data-driven.
Consequently, Double the Donation’s Yr in Assessment 2025 isn’t just a set of metrics. As a substitute, it’s a testomony to the hundreds of nonprofits that partnered with us to show company giving potential into sustainable, mission-critical income. On this complete year-end overview, we’ll cowl:
The previous yr’s improvements outfitted nonprofits to combine matching present, volunteer grant, and payroll deduction info immediately into their present donor workflows. The top end result? A dramatic improve in each donor participation and general income, proving that when the giving course of is simplified, supporters are considerably extra seemingly to provide.
Now, be part of us as we discover the important thing product enhancements, strategic insights, and shopper successes that outlined a landmark yr in office giving and helped hundreds of causes amplify their affect with ease.
Shopper base development: increasing adoption throughout nonprofits and faculties
The fundraising panorama is quickly shifting towards automation, and the surge in adoption of company giving options like Double the Donation highlights the rising necessity for nonprofits to combine know-how into their office giving packages. In 2025, Double the Donation noticed outstanding development in its shopper base, signaling a widespread recognition amongst organizations of all sizes that maximizing company matching and volunteer incentives requires a streamlined, automated method.
Let’s take a more in-depth look:
- This yr’s development trajectory demonstrates the nonprofit sector’s important funding in company giving know-how. From January 1, 2025, onward, the platform welcomed 1,064 new Customary and Enterprise accounts.
- The enlargement additionally confirms that company giving is a precedence for organizations in any respect levels of improvement, not simply the biggest. In the identical interval, Double the Donation noticed the creation of 1,291 Necessities (Free) accounts.
- This mixed inflow of greater than 2,355 new nonprofit and faculty customers in a matter of months underscores a maturing market during which entry to employer program eligibility information is now seen as a basic requirement for efficient fundraising.
This various enlargement can be evident within the notable organizations which have adopted the know-how this yr, illustrating the broad geographical and mission-based utility of the options. The roster of recent purchasers consists of main worldwide humanitarian aid organizations reminiscent of UNICEF USA and Docs With out Borders, underscoring that international efforts depend on native donor-employer connections. The know-how can be being adopted by influential cause-based teams reminiscent of Broadway Cares, in addition to neighborhood organizations such because the South Dakota State College Basis and the Alameda County Neighborhood Meals Financial institution.
Total matching present success: the metrics that outlined the yr
The core mission of mastering office giving is straightforward: convert potential funds into realized income. Once we take a look at the annual information, the dimensions of this chance is nothing wanting colossal. This yr, our monitoring recognized a staggering $542,026,668 in match-eligible donations. This determine represents over half a billion {dollars} in particular person contributions that have been eligible to be doubled, and even tripled, by company giving packages. To show this huge monetary potential into actuality, organizations relied on subtle, automated outreach to information donors towards finishing their match requests.
The success of this outreach is greatest illustrated by the sheer quantity of engagement and the effectivity of the communication pipeline. Key engagement metrics for the yr embody:
- Complete Emails Despatched: 30,193,028 match alternative notifications despatched to eligible donors.
- Complete Emails Opened: 16,812,240 emails opened by recipients.
- Complete Clicks: 1,125,619 clicks on calls to motion directing donors to their matching present submission varieties.
- Common Open Price: 55.68% (considerably increased than the nonprofit common).
- Common Click on Price: 6.7% (greater than double the trade normal).
These engagement charges inform a strong story of effectivity that goes far past typical trade efficiency. An open price of 55.68% practically doubles the typical nonprofit open price (which usually hovers between 26% and 37%). Equally, the 6.7% click on price drastically outpaces the usual nonprofit vary of two.7% to three.3%. This disparity proves that when donors obtain a personalised message instantly after giving, reminding them of a company profit they’ve already earned, they’re extremely motivated to behave.
New critiques + testimonials: what actual customers have needed to say
Within the technology-driven panorama of nonprofit fundraising, true success is commonly measured not simply in {dollars} raised however within the satisfaction and confidence of the customers who depend on the instruments every day. Fortunately, the previous yr has solidified automated office giving options’ repute because the trade gold normal, backed by enthusiastic endorsements from the nonprofit neighborhood. Particularly, our platform has obtained an astonishing inflow of optimistic suggestions, gaining 133 new 5-star critiques this yr alone.
This flood of happy buyer testimonials has cemented a powerful observe file. With a complete of 244 critiques, the general common ranking is a good 5.0 stars. This ranking, maintained throughout a whole lot of critiques from various nonprofit professionals, is a rarity within the software program trade.
In the end, the yr’s glowing testimonials mirror a rising sentiment that automation is now probably the most environment friendly, user-friendly, and high-ROI technique for turning potential company funds into tangible help for important missions.
Check out a number of standout critiques beneath to see what actual Double the Donation customers needed to say about our product:
Current product updates: how we proceed to enhance our platform
At this time’s repeatedly growing panorama of company social duty calls for that know-how options evolve even sooner. This yr, the main focus has shifted from merely monitoring matching presents to offering a unified office fundraising platform that maximizes all types of company help.
Let’s check out the yr’s new and improved options:
Payroll Giving Module
The most recent addition to the Double the Donation platform is the extremely anticipated Payroll Giving Module, at the moment in beta testing. This highly effective module leverages the employment information already flowing in from the matching present and volunteering modules to mechanically cross-reference supporters towards the database of company giving packages.
It’s designed to floor eligible donors for payroll deduction, offering fundraising groups with a curated, actionable listing of supporters to focus on for workplace-facilitated recurring giving campaigns. Moreover, a devoted search widget plugin is on the market for donors to simply examine their very own payroll giving eligibility immediately in your web site.
Sponsorships Module
Recognizing that profitable company engagement extends past employee-led giving, Double the Donation’s new Sponsorships Module bridges the hole between conventional fundraising and company grants. This device integrates immediately with widespread public sale and occasion platforms, immediately offering customers with a searchable listing of firms that supply company grant and in-kind donation packages.
Every itemizing comes full with useful utility hyperlinks and submission tips, serving to improvement groups establish high-value company companions who can donate merchandise, companies, or monetary contributions for occasions and extra.
Volunteering Module Enhancements
This yr, Double the Donation’s Volunteering Module has obtained important enhancements designed to enhance visibility and improve the conversion price of volunteer grant and Paid Volunteer Time Off (VTO) alternatives.
This consists of:
- New standing updates that now permit nonprofit employees to trace a volunteer’s grant request from the second they establish an eligible employer by way of remaining cost or VTO utilization.
- Devoted volunteer grant and VTO e mail streams that ship company-specific subsequent steps and reminders to volunteers on the optimum second, which is usually after they’ve accomplished their required hours.
- The addition of CSV add performance, which permits organizations to bulk import historic volunteer registration information from offline occasions or non-integrated methods. This permits for quick cross-referencing of that information to uncover and pursue tons of retroactive volunteer grant alternatives.
Fast Tip: The true energy of those product updates lies of their shared information infrastructure. To be able to energy success, the Double the Donation system mechanically connects one piece of donor information (like an employer title) to all obtainable alternatives: matching presents, volunteer grants, payroll giving, and extra. This implies you solely want to gather the employment info as soon as to unlock a number of income streams from a single supporter, guaranteeing you maximize each touchpoint.
Partnerships + integrations: new community connections unlocked
The aim of recent company philanthropy is seamless connections, and that’s most successfully achieved by increasing the community of integrations with the software program platforms nonprofits use each day. This yr, Double the Donation’s focus has been on deep integration throughout all core fundraising capabilities, from donation varieties and CRMs to occasion administration and extra, dramatically broadening the attain of company giving automation.
Right here’s what we’ve achieved over the past twelve months:
Matching Reward Module Connections
The Matching Reward Module, the core engine of company matching automation, has considerably expanded its integration footprint, with new companions spanning varied giving and schooling platforms. New companions embody (however aren’t restricted to):
- UCI Join
- Veracross
- Frontstream
- PledgeIt
- Specific Donate
- Customary Springboard (Jackson River)
- Nuclavis
- Occasion.Offers
- Variety Kiosk
- DonorView
- FireSpring
These additions be sure that, whether or not a donation comes by way of an development workplace, a peer-to-peer marketing campaign, or a bodily giving kiosk, the donor’s employer info is captured and the matching present course of is initiated instantly.
Moreover, key enhancements have been launched for present partnerships with Blackbaud Optimized Giving Kinds, ClickBid, Affinaquest, iDonate, and extra, enhancing the circulate of donor information and the efficiency of matching present outreach inside these methods.
Volunteering Module Connections
The Volunteering Module, which connects volunteer time to company grants and VTO, additionally noticed important development with new integrations concentrating on volunteer administration software program. New companions this yr embody:
- Vome
- Timecounts
- MissionTracker
- Summa
These integrations automate the gathering of volunteer hours and employment information, making it straightforward to immediate eligible supporters for company incentives, thereby boosting the monetary return on volunteer engagement packages.
CSR Platforms
Double the Donation’s community of connections expanded to key Company Social Accountability (CSR) and giving platforms with new partnerships this yr, together with:
- Unusual Giving
- Area Day
These integrations are important as they guarantee seamless information alternate immediately with the company portals the place workers submit their office giving requests, providing a extra full image of the donor journey and simplifying the ultimate step of the company funding declare course of.
Sponsorships Module Connections
With the introduction of Double the Donation’s breakthrough Sponsorships Module, a brand new integration class emerged, designed to help in-kind presents and company grant solicitation. New companions on this area embody occasion and public sale platforms reminiscent of:
- Bidding Owl
- MyEvent
- CharityAuctions
- SchoolAuction
- AlumnIQ.
These connections permit nonprofits to simply entry company funding and in-kind donation directories when planning an occasion or different initiative, streamlining the method of securing company help even past employee-directed contributions.
For a more in-depth take a look at our full listing of Double the Donation’s partnerships, try the combination search device right here.
Database improvement: extra firms, extra alternatives
In relation to maximizing company funding, the true basis of an efficient technique lies within the depth and accuracy of a company’s company giving database. The excellent news? 2025 noticed an unprecedented enlargement, solidifying Double the Donation’s database as the only supply of fact for all issues office giving.
By rising firm protection and diversifying the sorts of packages tracked, the platform has unlocked hundreds of thousands of {dollars} in beforehand inaccessible grant, in-kind, and payroll income. With roughly 25,850 firms now cataloged, together with 5,817 mother or father firms and over 20,000 subsidiaries, the database device gives unparalleled perception into the advanced company panorama.
One other main database milestone achieved this yr is the inclusion of 100% of Fortune 500 firms, guaranteeing each main company giving program is totally documented and simply searchable.
In the meantime, the launch of the brand new Sponsorships and Payroll Giving modules drove intensive analysis to map and doc new program sorts, reworking the useful resource from a matching-gift listing right into a complete company philanthropy intelligence device.
Over the course of the yr, the Double the Donation workforce added 1,374 new mother or father firms, with 1,001 documented for payroll giving packages in addition to practically 200 company grant alternatives. Past employee-led giving, the database now gives actionable intelligence on different high-value company packages. Documentation confirms that greater than 405 firms supply in-kind donation alternatives and 427 firms contribute company grants.
When translated to the worker base, this implies over 29.5 million workers are eligible for matching presents, practically 29.1 million for corporate-sponsored volunteering, and 21.5 million for payroll giving, creating an enormous, quantifiable universe of potential income in your mission.
Helpful instructional assets: data that delivered
In relation to maximizing company philanthropy, entry to well timed, complete instructional assets is non-negotiable for nonprofit success. For that reason, our complete useful resource library grew exponentially in 2025, offering a big selection of studying alternatives for organizations at each stage of their giving journey.
These included:
- Webinars: The yr featured 98+ digital displays, providing deep dives into particular methods, platform updates, and greatest practices for matching presents, volunteer grants, payroll giving, and extra. These reside and on-demand classes offered high-value, actionable coaching for improvement employees.
- Weblog Posts: A powerful complete of 240+ articles have been printed on the Double the Donation weblog, guaranteeing steady protection of trade tendencies, new company packages, and tactical guides for implementing automation.
- Downloadable Guides: Moreover, 5+ new downloadable assets, reminiscent of complete guides and checklists, have been launched, providing in-depth, structured materials for strategic planning.
- Video Content material: Recognizing the necessity for concise, participating studying, over 180 video shorts have been produced for fast ideas and social sharing, alongside 75+ full-length movies providing detailed tutorials and case research.
- Podcasts: Whereas a more moderen enterprise, three podcast episodes have been launched, marking the start of a recent avenue for exploring thought management and strategic conversations within the office giving packages area.
- Summit Occasions: With two semi-annual Office Fundraising & Volunteering Summits, our workforce introduced collectively hundreds of pros for collaborative studying this yr. The spring occasion attracted greater than 3,000 registrants and 20+ audio system, whereas the autumn Summit introduced in over 5,000 registrants and featured 28 professional audio system.
This expansive library represents greater than only a assortment of content material; it serves as a significant ecosystem of empowerment for the nonprofit neighborhood. By offering various, accessible avenues for studying, we be sure that all organizations have the actionable insights they should flip company philanthropy right into a sustainable income engine.
Wrapping up & seeking to the longer term
Wanting again on the Double the Donation Yr in Assessment 2025, a transparent narrative emerges. Nonprofits leveraged automation to simplify giving, develop their company income base, and liberate their groups to deal with their core missions. As we flip our consideration to the quick future, the momentum inbuilt 2025 units the stage for much more important breakthroughs in 2026.
For one factor, Double the Donation is planning further instructional occasions for the brand new yr, together with the return of the favored Office Fundraising Summits and model new Person Convention experiences. ? Keep tuned for upcoming alternatives to study, community, and acquire unique insights into the newest tendencies and product capabilities that can outline your fundraising success within the yr forward.
Glad Holidays!
