After the whirlwind of #GivingTuesday, many nonprofits discover themselves questioning preserve the momentum of generosity—and take advantage of company matching presents of their efforts. Whereas donations are inclined to surge on Giving Tuesday, organizations can amplify their impression by making the next day simply as highly effective. And that’s why we’re introducing the concept of Matching Wednesday.
By strategically specializing in matching presents the day after Giving Tuesday, nonprofits like yours can create an extra wave of assist that builds on yesterday’s success.
On this information, we’ll share all the pieces you should know to get began with this distinctive and impactful marketing campaign concept. This consists of:
Matching Wednesday might help nonprofits capitalize on donors’ enthusiasm, encourage extra staff to hunt company matches, and double (and even triple) the assist for his or her causes.
Able to learn how? Let’s get began with the fundamentals.
What’s Matching Wednesday?
Matching Wednesday is a strategic fundraising initiative through which nonprofits can take part instantly following #GivingTuesday.
Whereas Giving Tuesday sparks a lift in donations from people desperate to assist their favourite causes, Matching Wednesday goals to maintain this momentum going by encouraging donors to double (and even triple) the impression of their contributions by means of company matching reward applications.
Right here’s the way it works: on Matching Wednesday, nonprofits attain out to donors who gave on Giving Tuesday (and even earlier than) and remind them to submit their presents for matching by means of their employers. They will additionally spotlight matching reward alternatives to new donors, underscoring the added impression their assist can have.
The thought behind Matching Wednesday is straightforward but highly effective—leveraging the passion generated on Giving Tuesday to unlock much more funding for the trigger. By making matching presents straightforward and front-of-mind, nonprofits can flip a single day of generosity into an prolonged interval of amplified giving, serving to them attain their targets and maximize their mission impression.
Following Up With #GivingTuesday Donors
Giving Tuesday sees a few of the highest charges of charitable giving annually. In 2023, 34 million adults within the U.S. alone participated in Giving Tuesday festivities, contributing a complete of greater than $3.1 billion. And whereas plenty of these presents had been matched by donors’ employers, the reality is that plenty of matchable presents went unclaimed. And that’s the place Matching Wednesday steps in!
Following up with Giving Tuesday donors come Matching Wednesday is important to seize the complete potential of company matching presents. Many donors might not understand that their contributions may be matched by their employers, successfully doubling and even tripling their impression on the trigger. However once they do know, they’ll be desperate to get entangled.
Right here are some things your workforce can do to interact these donors and take advantage of Matching Wednesday:
1. Ship a Personalised Thank-You with a Matching Present Reminder.
Begin with a heartfelt thank-you electronic mail to all Giving Tuesday donors, expressing gratitude for his or her contribution and sharing the impression it should make. Then, introduce the idea of matching presents, highlighting that many employers will match their donations at no further value to them. This mild reminder can spark curiosity and inspire donors to test if their employer participates in an identical reward program.
2. Educate Donors Concerning the Ease and Advantages of Matching Presents.
Many donors could also be unfamiliar with how matching presents work. Use Matching Wednesday as a chance to teach them on the method. Present clear, easy-to-follow, and company-specific directions on how they’ll request an identical reward from their employer, and supply help for any questions or considerations donors may need about matching reward submissions.
3. Set up a Sense of Doubled Influence.
Use Matching Wednesday to create a way of amplified donation impression by highlighting how useful matched presents may be. Let donors understand how their contributions, when doubled, can handle particular wants, corresponding to offering further meals, funding essential applications, or increasing extremely demanded companies. This strategy makes the matching reward really feel like an extension of their Giving Tuesday contribution, deepening their connection to your trigger.
Partaking Supporters With Beforehand Made Presents
Whereas the concept is centered across the better-known world giving day, it’s essential to notice that Matching Wednesday doesn’t should be unique to Giving Tuesday donors, both. In actual fact, it’s additionally a perfect time to interact supporters who donated earlier within the 12 months however, so far as you already know, haven’t submitted their presents for matching.
By reaching out with a well timed reminder to submit their matches, nonprofits can flip earlier contributions into a brand new wave of assist on Matching Wednesday.
Right here’s maximize engagement with these previous donors:
1. Phase and Personalize Your Outreach.
Determine donors who gave earlier within the 12 months however might not have submitted their presents for matching. Ship a customized electronic mail acknowledging their earlier assist and sharing how impactful it could be in the event that they submitted their reward for a match—and the way Matching Wednesday is the right time to do it. In any case, a tailor-made message makes supporters really feel valued and motivates them to take the additional step, understanding that their contributions are nonetheless on the nonprofit’s radar.
2. Create a “Final Name for Matching Presents” Marketing campaign.
Use Matching Wednesday as a closing push for matching reward submissions, presenting it as a time-sensitive alternative. Clarify that it is a final likelihood to double or triple their assist this 12 months, particularly for individuals who may need forgotten or ignored the choice earlier. A way of urgency can encourage motion, as donors could also be extra prone to submit a match in the event that they comprehend it’s the ultimate alternative for the 12 months. Many firms set up year-end request deadlines, too, which means time is of the essence.
3. Present a Easy, Step-by-Step Information for Matching Presents.
Many supporters would possibly hesitate to submit their presents for matching resulting from uncertainty across the course of. Embrace a fast information in your Matching Wednesday electronic mail to assist simplify it. A “Verify Your Eligibility” button resulting in a matching reward search device may be notably efficient, permitting donors to shortly verify if their firm affords matching and entry any needed varieties.
Re-engaging previous supporters for Matching Wednesday permits nonprofits to revive donations from all year long and switch them into even larger impression. This last-call reminder serves as a simple and efficient strategy to join with donors, making certain their presents stretch additional and assist finish the 12 months on a excessive be aware for the trigger.
Finest Practices for Matching Wednesday Success
To maximise the impression of Matching Wednesday, nonprofits can implement a number of greatest practices to make sure their outreach is compelling and efficient. From focused follow-ups to clear messaging, listed below are methods that may assist nonprofits take advantage of this post-Giving Tuesday initiative:
Point out matching presents main as much as and on Giving Tuesday, too.
Matching Wednesday is all about matching presents. But it surely shouldn’t be the primary time your viewers hears concerning the alternative. In actual fact, it’s greatest to start highlighting matching presents alongside Giving Tuesday promotions main as much as and on the large day.
By selling matching reward alternatives early and sometimes, nonprofits can start constructing familiarity with the applications. This may considerably increase the day’s income, motivating extra donors to offer—and inspiring them to make their contributions go additional when the time comes.
To not point out, understanding that their donation may very well be matched may even encourage donors to contribute in bigger quantities. Matching presents permits donors to double or triple their contributions, which is a compelling purpose to extend their preliminary assist. Analysis reveals that fundraising appeals—corresponding to these for Giving Tuesday—see a 71% improve in response fee and a 51% improve in common reward dimension when matching presents are talked about.
Take a multi-channel strategy to partaking donors.
With regards to advertising and marketing matching presents, you wish to make sure that your message is getting throughout far and huge. Fortunately, a multi-channel strategy engages donors on a number of platforms, making it simpler for them to take motion and get entangled.
To not point out, every donor has most well-liked methods of receiving data. Some might reply greatest to electronic mail reminders, whereas others usually tend to have interaction on social media or by means of textual content. By reaching out throughout a number of channels, you may make sure you’re assembly donors the place they already are.
Leveraging a mixture of electronic mail, social media, SMS, and even telephone calls empowers nonprofits to create complete, partaking Matching Wednesday experiences that preserve matching presents on the prime of donors’ minds.
Spotlight matching reward success tales.
Social proof is a robust device. On a giant giving day like Giving Tuesday (or the following Matching Wednesday), incorporating success tales concerning company matching presents can go a great distance towards inspiring motion.
For one of the best outcomes, we suggest supplying particular examples as an example the ability of matching presents. Attempt sharing tales or metrics that showcase what matching funds have beforehand achieved on your group. For example, you would possibly say, “Final 12 months, matching presents helped us present meals for 500 further households.” Influence-driven messaging like this may encourage donors to behave, as they’ll immediately see how their matched presents contribute to the mission.
Alternatively, take into account sharing a quick story or instance of a previous donor whose reward was matched. You may even supply a quote from a earlier matching reward donor to behave as a testimonial! In any case, real-world examples can function highly effective motivation, serving to donors see the tangible outcomes of submitting an identical reward.
Spend money on matching reward software program earlier than Matching Wednesday.
Main as much as Matching Wednesday (or Giving Tuesday, for that matter), you’ll wish to conduct an evaluation of your present tech stack and determine when you have what you want for fulfillment. If you happen to’re at present lacking a matching reward software program, we extremely suggest getting up and working with such an answer previous to the beginning of the giving season.
In any case, this sort of device simplifies the matching course of by enabling donors to shortly discover their employer’s matching reward coverage, varieties, and submission directions. The better it’s for donors to substantiate eligibility and entry varieties, the extra possible they’ll be to observe by means of—so this isn’t one thing you wish to overlook. To not point out, an automation platform like Double the Donation’s 360MatchPro can streamline all the course of from begin to end, so your workforce doesn’t should elevate a finger!
Able to get began? Request a customized demo or uncover your anticipated ROI with matching presents!
Share Matching Wednesday outcomes and outcomes.
After Matching Wednesday concludes, preserve the matching reward momentum by sharing the marketing campaign outcomes along with your supporters. For instance, spotlight the full variety of submitted matches and the impression they’ll have in your applications. This sort of transparency fosters belief and reveals donors that their efforts to safe a match made a concrete distinction, setting the stage for continued engagement.
From there, you’ll wish to monitor key metrics, such because the variety of matching presents secured, complete matched income, and engagement charges, so you may alter and enhance your efforts for the following 12 months. In any case, a profitable Matching Wednesday can change into an ongoing a part of your end-of-year fundraising efforts, extending Giving Tuesday’s impression effectively past a single day within the years to return.
6 Pattern #MatchingWednesday Promotions
Able to get began selling Matching Wednesday however unsure the place to start? We’ve created just a few pattern promotions your workforce can use to interact its donors main as much as and on to the large day.
Matching Wednesday Textual content Message
Textual content message copy: Thanks for supporting us on #GivingTuesday! 
Do you know your donation may go twice as far? At the moment is #MatchingWednesday—click on right here to see in case your employer matches: [URL]
Matching Wednesday E-mail Template
Topic line: Have you ever given to [nonprofit] this 12 months? Double your impression at this time—on #MatchingWednesday!
Physique:
Expensive [donor’s first name],
Thanks for being a part of the [nonprofit] household! Your assist means the world to us, and at this time, on #MatchingWednesday, there’s an thrilling alternative to make your impression go even additional.
If you happen to’ve donated to [nonprofit] this 12 months, you would possibly be capable of double and even triple your reward by means of your employer’s matching reward program! Many firms supply to match their staff’ charitable donations, however these matches typically go unclaimed. Submitting an identical reward request is an easy strategy to amplify your impression and guarantee your generosity reaches much more folks in want.
Right here’s how one can take part in #MatchingWednesday:
- Verify in case your employer matches donations – Use our matching reward search device right here [URL] to see if your organization affords matching presents.
- Observe the offered steps – In case your employer participates, full an identical reward request by means of their system by following the directions our device gives.
- Watch your impression develop! Each matched greenback helps us convey hope and assets to much more people and households.
Why submit your reward for a match at this time? Matching Wednesday is a restricted alternative to assist us shut out the 12 months robust and make a distinction for the communities we serve. Your assist issues, and by taking only a few minutes to test your match eligibility, you may double the ability of your donation at no additional value!
Thanks on your continued generosity. Collectively, we are able to make a good larger impression.
Heat regards,
[Your Name]
[Nonprofit Name]
[Nonprofit Contact Information]
Matching Wednesday Fb Submit
Caption: Many employers match donations to [nonprofit], doubling (and even tripling!) your impression at no additional value to you. Take a second at this time to test in case your reward qualifies for a match by visiting the Matching Presents web page on our web site: [URL] #DoubleYourImpact #MatchingGifts
Matching Wednesday Instagram Submit
Caption: It’s #MatchingWednesday! Do you know that hundreds of firms match worker donations? Meaning your reward may go twice as far—simply by submitting an identical request!
Don’t miss this opportunity to maximise your assist and make a good larger impression. Go to our Matching Presents web page to study extra. #GiveMore #AmplifyYourImpact #MatchingGifts
Matching Wednesday LinkedIn Submit
Caption: #GivingTuesday was only the start! 
Do you know that your donation may go even additional? Many firms supply matching reward applications, which means your contribution may be doubled and even tripled at no additional value to you.
Now, Matching Wednesday is the right time to reap the benefits of this chance! If you happen to gave to [nonprofit] yesterday or at any level this 12 months, test to see in case your employer will match your donation. It’s a simple strategy to maximize your impression and assist the causes that matter most to you.
Undecided if your organization participates? Don’t fear—simply use our matching reward search device to search out out: [URL]
This #MatchingWednesday, let’s make each greenback rely for much more. Thanks once more for serving to us create lasting change. #DoubleYourImpact #EmployerMatching #CorporateGiving #SocialGood #GivingTuesday
Matching Wednesday Twitter Submit
Caption: #MatchingWednesday is right here! It’s the right likelihood to make your #GivingTuesday reward go even additional. Verify to see in case your employer will match your donation and double your impression at this time! [URL]
Subsequent Steps & Further Giving Season Assets
Establishing a Matching Wednesday marketing campaign following Giving Tuesday is a great manner for nonprofits to increase their outreach—and make each reward rely twice. By selling matching reward alternatives instantly after a significant giving day, organizations can reinforce their message, attain new donors, and deepen their impression general.
This strategic timing leverages the worldwide recognition and intensive goodwill of Giving Tuesday and engages donors additional, reminding them that their assist can do extra. Embracing the concept of Matching Wednesday can make sure the season of giving extends past a single day, unlocking new potentialities for funding and development within the year-end season and past. Simply don’t overlook to equip your workforce with the proper software program going into it!
Concerned about studying extra about matching presents heading right into a interval of vacation giving? Take a look at these further assets:
