Companies usually overlook model safety as a consequence of its complexity and price, leaving their manufacturers susceptible to misuse. Trama is altering that by providing a easy, quick, and inexpensive resolution to model safety. Their easy-to-use platform streamlines all the things from registration to ongoing monitoring, making model safety accessible to companies of all sizes.
Due to this progressive strategy, Trama has rapidly earned recognition as a Deloitte “Firm to Watch.” On this article, Igor Demčák, Andrej Skok, and Juraj Cvik co-founders of Trama, share the story behind their fast progress, the challenges they overcame, and their plans for the longer term as they proceed to revolutionize model safety.
What was the inspiration behind founding Trama, and the way did the idea evolve in the course of the early phases of the corporate?
Igor Demčák (Co-Founder & Head of Innovation) mentioned: Throughout my years as a trademark lawyer, I observed how complicated the trademark registration course of was for thus many entrepreneurs. I noticed that small companies, particularly, had been both avoiding it altogether or getting caught with costly, advanced processes. That was one thing I needed to alter—to make trademark safety one thing that would empower companies moderately than maintain them again.
Trama’s mission has all the time been to simplify model safety by way of automation, streamlining the method and retaining prices at a fraction of present market costs. We centered on offering a service that’s intuitive, quick, and clear.
Over time, we continued to refine the thought based mostly on actual suggestions from companies, and that’s how Trama grew into what it’s right this moment—an organization that helps companies of any dimension defend their manufacturers with out authorized complexities.
What has been probably the most important problem Trama confronted in its early days, and the way did you navigate by way of it?
Andrej Skok (Co-founder & Head of Product): One of many predominant challenges was establishing belief in a market dominated by established authorized companies. Folks hesitated to undertake a brand new tech resolution for one thing that had lengthy been supplied solely by conventional attorneys with pricey charges.
To beat this, we centered on demonstrating experience by providing a free lawyer’s examine to our purchasers, permitting them to know the method earlier than paying something upfront. Transparency is essential right here, as we wish companies that select to work with us to maneuver ahead with ease and confidence, having the required data each step of the way in which.
What methods have been simplest in positioning Trama as a number one selection within the aggressive discipline of IP safety? What’s the secret sauce?
Juraj Cvik (Co-founder & CEO): It’s the mixture of technological innovation, robust authorized experience, and a customer-centric focus that fosters Trama’s success. These three elements are deeply embedded in our mission to guard the guts and soul of your enterprise, in addition to within the composition of each the founders’ workforce and the general workforce at Trama.
Every ingredient is important but inadequate to realize success by itself. It’s this uncommon mixture that permits us to simplify authorized issues that will appear troublesome to understand, streamline advanced authorized processes, and in the end obtain buyer delight, which drives us ahead.
How does it really feel to be acknowledged as a Deloitte Firm to Watch, and what does this recognition imply for the workforce?
Juraj Cvik: We’re all extraordinarily pleased with the success that Trama has achieved thus far, and we’re thrilled about each the alternatives and challenges the longer term will deliver. Being recognised by Deloitte as one of many fastest-growing know-how firms is actually the cherry on high. It’s an unimaginable feeling when such a good and well-established firm like Deloitte recognises our exhausting work.
The award itself is an amazing enhance to our confidence that we’re progressing properly with our mission. Personally, I place extra emphasis on the affirmation we proceed to obtain from our delighted purchasers, who preserve coming again to us and recommending Trama inside their circles.
What are your key plans and objectives for Trama’s future as you proceed to scale and innovate?
Ján Búza (Co-founder & Head of Enterprise Growth): As we glance to the longer term, one in all our key objectives is to broaden the providers we provide to make model safety much more accessible and efficient.
We’re launching a brand new software program platform that can allow enterprise homeowners to observe their model throughout all key platforms: on-line marketplaces, social media, enterprise registers, and domains. This platform is not going to solely assist companies monitor their logos but additionally present the instruments to handle their complete model portfolio in a single place.
Not like different platforms that primarily goal large firms, we purpose to supply a less complicated, more practical resolution, permitting smaller manufacturers to concentrate on what actually issues—rising their enterprise.
