Hypefy, a Zagreb-based supplier of AI-driven influencer advertising and marketing software program, has secured €1.75 million in seed funding to innovate how manufacturers join with audiences via influencers.
The spherical was led by Interactive Enterprise Companions, with participation from the household workplace of Thomas Peterffy, Oktogon Ventures, Euroventures, and InterCapital. Hypefy plans to make use of the funds to broaden into US and European markets, scale its group of 18, and speed up improvement of its platform.
“Demand for genuine content material and environment friendly marketing campaign administration is rising quick, fueled by the rise of micro and nano influencers. Hypefy is reworking the influencer advertising and marketing trade with cutting-edge AI options that simplify and automate the method for our shoppers,” stated Stjepan Zelić, CEO and Co-founder. “We empower manufacturers to rapidly enter new markets, keep away from worth haggling with influencers and optimize outcomes of their influencer advertising and marketing campaigns.”
Based in 2021 by Stjepan Zelić, Filip Špiranec, and Davor Šibenik, the startup goals to simplify and automate the advanced strategy of influencer advertising and marketing with cutting-edge expertise.
The corporate develops “influencer advertising and marketing automation” software program, leveraging giant language fashions (LLMs) to bridge the hole between manufacturers and audiences via AI-driven influencer campaigns.
Hypefy addresses a persistent downside in influencer advertising and marketing: the issue manufacturers face find the appropriate influencers and making certain campaigns ship measurable ROI.
Its platform allows manufacturers to enter a easy product description, and from there, the AI handles all the course of—from influencer choice to price range administration, contracts, funds, and efficiency reporting.
This method optimises campaigns by analysing viewers metrics, historic efficiency, and market-specific knowledge, delivering outcomes which might be reportedly 3–5 occasions increased than trade averages.
The corporate has already labored with over 80 shoppers, together with Nivea, Henkel Schwarzkopf, and Cedevita, operating campaigns throughout 13+ markets.
Hypefy’s newest funding builds on €415k raised in earlier rounds from Fil Rouge Capital and angel investor Dražen Pehar.
“After efficiently finishing over 20 campaigns for Eucerin, we will confidently state: The Hypefy platform is a recreation changer! We make use of it for each consumer that makes use of influencer advertising and marketing. It’s a no brainer resolution for us, as we spend much less effort and time managing campaigns and nonetheless outperform all competitors out there with extraordinary outcomes,” stated Iva Zunic, Artistic Account at Direct Media
The influencer advertising and marketing trade, estimated to have exceed €20.3 billion in 2023, is seeing growing demand for automation, genuine content material, and streamlined marketing campaign administration. Hypefy is poised to seize this momentum by catering to advertising and marketing businesses, direct-to-consumer manufacturers, and industries corresponding to cosmetics, trend, client electronics, and meals.
With plans to broaden internationally and refine its AI platform, Hypefy is setting its sights on turning into a frontrunner in influencer advertising and marketing expertise.
The corporate’s long-term objective is to remove inefficiencies in influencer advertising and marketing spending and supply manufacturers with exact viewers focusing on, measurable ROI, and genuine content material that resonates with customers.
With this funding spherical, Hypefy is able to ship its imaginative and prescient of remodeling the influencer advertising and marketing house from Croatia to the worldwide stage.
