British infrastructure and API supplier Cerve has raised €4.2 million in seed funding to advance its mission of digitising the worldwide meals provide chain.
The funding spherical was led by B2B SaaS-focused VC agency SuperSeed, with extra help from traders Zenith, Ponderosa, and The First Thirty.
Dan Mazig, CEO and founding father of Cerve, shared his imaginative and prescient: “Fixing the fragmented and disconnected issues inside the meals system requires new considering and a extra artistic and progressive method. Present progress is solely not quick or efficient sufficient. We imagine that the important thing to a sustainable and resilient meals system is rooted in information. Our method gives the inspiration for builders, rule-breakers and innovators to assist resolve probably the most impactful issues of meals waste and meals safety.
He added: “We are constructing a world-class crew to unravel probably the most fascinating and difficult issues within the meals business that have an effect on each individual on the planet.”
Cerve was based by serial entrepreneur Dan Mazig, who has a background in main information infrastructure tasks for Fortune 500 corporations and early-stage startups. Becoming a member of him is David Walker, Chief Industrial Officer, whose management expertise spans organisations corresponding to Barclays, Dyson, and Sky.
Cerve’s expertise delivers a standardised protocol for information alternate inside the meals business, permitting organisations to construct customized purposes and automations that deal with inefficiencies, cut back meals waste, and enhance meals safety. With over 2,000 companies throughout the UK and Europe already utilizing its infrastructure—together with producers, wholesalers, and retailers—Cerve is driving innovation within the reportedly €9.4 trillion world meals system.
In line with Cerve, the meals business stays largely reliant on guide data-sharing strategies, corresponding to emails, spreadsheets, and PDFs, resulting in inefficiencies, restricted visibility, and poor traceability. These practices contribute to billions of euros in misplaced alternatives and exacerbate challenges like meals waste—the place over one-third of all meals produced globally goes to waste—and meals insecurity.
Cerve’s platform differentiates itself by serving as a core expertise layer quite than a one-off resolution. It permits companies to collaborate and innovate at scale, addressing systemic inefficiencies and fostering extra sustainable operations.
“We have been instantly impressed by the crew’s understanding of the complicated internet that makes up the worldwide meals provide chain,” mentioned Ferdinand Reynolds, Principal at SuperSeed. “Dan and David had clearly spent a very long time working backwards from the issues to reach at a really refined, elegant resolution. Their method to information standardisation and connectivity is groundbreaking and has the potential to reshape how the worldwide meals system operates. We’re enormously excited to accomplice with Cerve as they proceed to rework this business.”
With this funding, Cerve plans to increase its operations throughout the UK, Europe, and North America, whereas strengthening its analysis and improvement capabilities. The corporate goals to rent extra engineering, product, and technical help groups to satisfy rising demand and proceed its mission of digitising the meals provide chain.
