By specializing in only a few key methods, your group can begin unlocking new income streams with minimal effort. Whether or not you’re model new to matching items or trying to stage up an present program, this information is designed to satisfy you the place you’re.
Able to discover how your small nonprofit can flip company matching items right into a sustainable, scalable a part of your fundraising toolkit? Let’s start.
1) Designate a devoted matching present level individual.
For small nonprofits, managing matching items doesn’t require a full division—it simply wants one individual to take possession. By designating a devoted matching present level individual, you create accountability and guarantee this income alternative doesn’t slip by way of the cracks.
This function doesn’t must be somebody’s total job. It may be part of a growth staffer’s present duties, a dedicated volunteer, or perhaps a board member with some fundraising expertise. What issues most is that somebody is constantly monitoring matching present exercise, speaking with donors about their match eligibility, and serving to the group comply with up on excellent match requests.
Having a go-to individual additionally means it’s simpler to remain organized, establish areas for enchancment, and begin constructing a system that works—even with restricted sources. A bit of consideration can go a great distance, and by making matching items a part of somebody’s common workflow, your nonprofit can start unlocking extra worth from each donation with minimal further effort.
2) Prepare your group with ready-made instructional sources.
Even with a small group, ensuring everybody understands how matching items work is crucial. When your workers is conversant in the fundamentals, they may also help unfold the phrase, reply donor questions confidently, and establish matching present alternatives in actual time.
The excellent news? You don’t must construct a coaching program from scratch. There are quite a few ready-made sources obtainable, notably from trusted suppliers like Double the Donation. They provide free and low-cost instructional sources, together with webinars, weblog posts, downloadable guides, and their Matching Present Academy, to assist fundraisers at any stage rapidly rise up to hurry.
By carving out just a bit time in your group to study the ropes utilizing these pre-built supplies, you possibly can strengthen your total group’s capacity to advertise matching items successfully. It’s a small funding that may yield important returns in matching present income.
3) Create an identical present touchdown web page in your web site.
One of many best and simplest methods to spice up matching present income is by making a devoted touchdown web page in your nonprofit’s web site. This web page serves as a central hub the place donors can study matching items, examine their eligibility, and discover step-by-step directions for submitting a match request to their employer.
For small nonprofits with restricted time and technical sources, this doesn’t should be a fancy undertaking. A easy web page that features a brief rationalization of what matching items are, why they matter, and the way donors can take part is all it is advisable to get began. When you use an identical present instrument like Double the Donation, you can even embed their firm search widget instantly on the web page, making it straightforward for donors to search for their employer’s program with out leaving your web site.
As soon as your matching present web page is reside, be sure you hyperlink to it from key donor touchpoints: your donation types, affirmation emails, newsletters, and even social media posts. The better you make it for supporters to entry the knowledge they want, the extra seemingly they’re to comply with by way of and submit a match request, serving to your group increase extra funds with out growing your outreach efforts.
4) Acquire employment data from supporters.
To make the most of matching items, you first have to know the place your donors work. One low-effort and easy approach to collect this data is by tweaking your present donation types to incorporate an non-obligatory discipline that asks for the donor’s employer.
This one small adjustment could make an enormous distinction. As soon as you recognize a supporter’s employer, you possibly can decide if their firm presents an identical present program—and comply with up with tailor-made directions on the best way to submit a match request. Higher but, in case you’re utilizing a matching present instrument like Double the Donation, the shape can robotically establish match-eligible donors and immediate them to finish the following steps.
Since many donors don’t know their items could be matched, this proactive motion helps uncover hidden alternatives and makes it straightforward in your group to comply with up. And since the employment discipline is non-obligatory, it doesn’t add friction to the donation course of.
For small nonprofits, this is among the quickest, simplest methods to construct a stronger pipeline for matching present outreach with out including a significant administrative burden.
5) Automate your efforts with the appropriate software program.
When you’re a small nonprofit making an attempt to do extra with much less, automating your matching present efforts could be a game-changer. The correct software program can streamline your outreach, establish match-eligible donors in actual time, and information supporters by way of the submission course of. And all of it happens with out including further work in your group.
For nonprofits with underneath $500,000 in annual income, Double the Donation’s Necessities plan is a good place to begin. The free or “pay per utilization” pricing tier supplies entry to the world’s most complete matching present database and permits you to embed an organization search instrument instantly in your web site. This manner, donors can rapidly see if their employer presents an identical present program and get directions on the best way to submit a request—and your group by no means has to carry a finger.
In case your group brings in additional than $500,000 yearly, it’s value wanting into Double the Donation’s Customary plan. This superior answer presents extra options like integrations with common CRMs and donation platforms, revenue-focused reporting capabilities, and extra.
Whether or not you’re simply getting began otherwise you’re able to stage up your efforts, utilizing software program to automate your matching present outreach may also help your small group unlock extra income and maximize affect, whereas conserving your workload manageable.
6) Prioritize your highest-impact alternatives.
If you’re working with a small group, it’s merely not possible to personally attain out to each matching present donor. That’s why prioritizing your highest-impact alternatives is vital to benefiting from your restricted time and sources.
Begin by figuring out main donations which might be eligible for matching items. These have the potential to usher in the most important extra funds. Moreover, deal with donors whose employers provide excessive match ratios or beneficiant most match limits. These donors symbolize the most important return in your outreach efforts.
By strategically concentrating on these high-value prospects, you possibly can focus your power the place it issues most. This empowers you to spice up your general matching present income with out overextending your group.
You’ll be able to even use your matching present software program to assist flag these alternatives so your outreach is sensible and environment friendly. This strategy ensures that even with a small workers, your nonprofit maximizes its fundraising affect.
Wrapping up & extra matching present sources
Matching items are a hidden gem on the planet of nonprofit fundraising—particularly for small organizations. With only a few good methods and low-cost instruments, your group can start unlocking extra worth from each donation. This helps construct stronger donor relationships and generates income that may in any other case go unclaimed.
Keep in mind, you don’t have to do the whole lot without delay. Begin small: educate your donors, make just a few straightforward updates to your types and follow-ups, and monitor what works. Over time, even probably the most modest of efforts can add as much as significant affect in your mission.
Continue learning! Try these extra really useful sources to develop your information of all issues matching items:
