Modash, a Tallinn-based influencer advertising and marketing platform, immediately introduced the acquisition of Promoty, a fellow Estonian influencer platform recognized for its CRM instruments and concentrate on significant brand-creator relationships.
The acquisition follows Modash’s profitable €11 million Collection A funding spherical and continued progress, significantly amongst Shopify-based ecommerce shops.
Modash CEO Avery Schrader stated, “In 2025 Modash is obsessive about supporting Shopify companies to scale partnerships with creators. As we speak we already resolve creator gifting, funds, affiliate administration, content material monitoring and discovery. Promoty has nailed the CRM-like options in between all of those actions and has constructed a fantastic model within the Nordics and Baltics. This acquisition solidifies our European footprint and accelerates our progress towards being the central place that manufacturers around the globe can accomplice with creators.”
Modash was based in 2020, and is backed by traders like henQ and Change Ventures, the corporate has raised a complete of €13.6 million to this point. The platform goals to be a number one creator partnerships platform that empowers shopper manufacturers to find, handle, and scale their influencer advertising and marketing efforts globally.
Its search engine covers over 250 million creators, mapping the complete creator economic system. With its end-to-end marketing campaign administration suite, and an in-platform cost answer, Modash facilitates manufacturers to construct and keep profitable partnerships. Utilized by manufacturers like Birkenstock, Victoria’s SecretIkea and Notino, Modash helps manufacturers join with creators and faucet into the potential of the €241 billion creator economic system.
Modash argues that partnerships at the moment are important for ecommerce progress, with 80% of entrepreneurs viewing it as key, however scaling stays a significant problem. Manufacturers juggle a number of instruments and handbook processes to search out creators, handle relationships, and measure outcomes. This fragmentation significantly impacts fast-growing Shopify manufacturers who want environment friendly options to scale their creator partnerships.
Based in 2017 by Aleks Koha and Leonardo Romanello, Promoty’s platform is designed to streamline creator partnership administration for manufacturers and businesses. It gives a Trello-like CRM system that fosters significant, long-term connections between manufacturers and creators.
The corporate has achieved traction within the Nordics, the Baltics, and Benelux, and has been utilized by the likes of Lyko, Freeletics, and Alibaba. With net and cellular apps for iOS and Android, in addition to enterprise-grade options like white-label options and API integrations, Promoty encourages manufacturers to handle their creator partnerships seamlessly.
Aleks Koha, former CEO and co-founder of Promoty, stated, “After 7 years of supporting the area’s finest manufacturers, we’re joyful to see the onerous work of the Promoty crew begin to go world. Modash is the proper accomplice, having recognized one another for the whole thing of the street to this point and having a shared imaginative and prescient of constructing higher relationships between manufacturers and creators. Collectively I feel it’s secure to say Europe has a brand new #1 within the influencer partnerships house.”
Lately, Modash has accelerated within the areas on the different finish of the influencer advertising and marketing workflow, overlaying measurement, funds, product gifting and content material administration. With the addition of Promoty’s tech and expertise, Modash prospects are set to profit from even higher effectivity and connectivity in managing long-term creator relationships and marketing campaign particulars.
Trying ahead in 2025, Modash is bolstering their core search product, leveraging synthetic intelligence developments, and additional integrating into the Shopify ecosystem. This focus is already bearing fruit with a profitable US launch, serving to to develop Modash’s North American presence.
