Symphony Commerce, beforehand often known as Shopblocks, a Stockport-based startup targeted on digital commerce, has raised €2.4 million to increase within the world B2B enterprise market.
The funding spherical noticed funding from from NPIF II – Mercia Fairness Finance, which is managed by Mercia Ventures as a part of the Northern Powerhouse Funding Fund II (NPIF II), Mercia’s EIS funds, the Better Manchester Mixed Authority (GMCA) and personal buyers.
The most recent funding comes as Shopblocks rebrands to Symphony Commerce and launches a spread of recent options and performance because it hones in on the worldwide enterprise to enterprise (B2B) enterprise market.
Kevin Jones, Founder and Chief Expertise Officer of Symphony Commerce, stated: “With Symphony Commerce, we’re empowering our purchasers to outpace their competitors with agility and precision, guaranteeing they continue to be leaders of their industries. This funding permits us to scale quicker, increase our staff, and ship a superior buyer expertise.”
Based in 2015 by Kevin Jones and Stewart Reynolds, the platform is now utilized by over 2,000 clients together with Toshiba, Giacom, Daisy Telecom and Tower Housewares. The enterprise employs 26 employees and has nearly doubled ARR to €1.6 million over the previous 18 months, aiming to triple that throughout the subsequent three years.
The most recent funding spherical, which brings the full it has raised to €7.2 million, will allow it to increase its presence within the world B2B enterprise market and additional improve its platform with new options and integrations.
Symphony’s platform permits wholesalers, distributors, and producers to create tailor-made e-commerce websites, buyer portals and product catalogues. In keeping with Symphony, they fill a niche available in the market for a platform that may deal with the size and intricacies of B2B operations – reminiscent of managing advanced buyer pricing methods, tailor-made reductions and personalised experiences throughout intensive buyer bases. It integrates with main ERP, finance and advertising software program to make sure companies can unify their operations.
Mercia Ventures and the primary Northern Powerhouse Funding Fund initially invested within the firm in 2023.
The aim of the Northern Powerhouse Funding Fund II is to drive sustainable financial development by supporting innovation and creating native alternative for brand new and rising companies throughout the North of England. The Northern Powerhouse Funding Fund II will enhance the availability and variety of early-stage finance for the North’s smaller companies, offering funds to corporations which may in any other case not obtain funding and assist to interrupt down obstacles in entry to finance.
Robert Hornby of Mercia Ventures added: “Symphony Commerce solves numerous advanced challenges for B2B firms that different platforms are unable to take care of. Consequently it’s quickly constructing its buyer base within the B2B sector and has the potential to turn into a pacesetter in its subject. With a brand new model and contemporary funding, we consider the proper foundations are in place to assist the enterprise pursue this purpose.”
