NWA Offers is a 12-hour on-line giving marketing campaign hosted by the NWA Offers Board of Administrators, managed by the occasion’s Govt Director, Laura Dietrich. First launched within the Spring of 2018, the regional day of giving sees over 160+ nonprofit members annually from throughout Benton and Washington County.
NWA Offers made the transition to the Mightycause platform in 2021. Since internet hosting their first occasion in 2022, NWA Offers has seen its whole raised doubled, rising from $602,553 in its preliminary yr on the platform to surpassing the million greenback mark in 2024 elevating $1,222,332 this previous spring.
Pre-Occasion Trainings and Schooling
One of many signature emphases of NWA Offers is offering a wide range of fundraising coaching alternatives and sources to nonprofits in Northwest Arkansas.
In partnership with Mightycause, two custom-made webinar trainings are offered to NWA Offers nonprofits geared in direction of serving to the organizations learn to successfully use the fundraising instruments accessible to them on the platform. Key focus has been positioned on peer-to-peer fundraising instruments, communication technique and fundraiser help, in addition to how one can arrange and market matching grants. Via these coaching classes nonprofits have change into more and more assured at incorporating these instruments into their marketing campaign methods. As well as, Mightycause supplies a complete library of help articles, how-tos and weblog posts.
“Mightycause has been a useful companion in driving the success of NWA Offers. Their platform affords a seamless, user-friendly expertise for the nonprofits we help, permitting them to give attention to their missions whereas leveraging the highly effective instruments and sources offered by Mightycause.”
Laura Dietrich, Govt Director of NWA Offers
NWA Offers additionally hosts a in the future intensive coaching for his or her organizations annually. This in-person occasion supplies a morning session for brand new members and a day session geared in direction of returning members, creating helpful schooling and networking alternatives. Complementing this are a sequence of informal in-person espresso meetups, in addition to a structured 9-week intensive provided to a choose group of 9 nonprofits, offering a various vary of coaching alternatives.
Leveraging Know-how and Fostering Neighborhood
NWA Offers is devoted to fostering neighborhood and connection amongst their members. One key spotlight is their in-person Rally, which kicks off at 8am in the beginning of early giving, celebrating the launch of the week-long giving interval. Nonprofits and neighborhood members are invited to attend this free occasion to have fun the beginning of their campaigns with meals, prizes, and a dwell DJ.
In the course of the Rally’s kick-off, the platform begins accepting donations and a real-time giving exercise feed activates — showcasing incoming contributions and including an thrilling technological component as donations roll in. NWA Offers sees a majority of cell givers throughout their occasion, with 76% of their 2024 items made by way of cell system. Mightycause helps streamline the cell giving expertise by providing a wide range of cell pockets choices, together with PayPal, Venmo, Google Pay and Apple Pay. Roughly 37% of NWA Offers’ on-line donations got here via throughout their 2024 week of early giving.
As an additional perk of participation, NWA Offers supplies nonprofits entry to Mightycause’s superior text-to-give performance. This fundraising instrument permits organizations to arrange distinctive keycodes for donors to textual content, offering yet one more straightforward and handy avenue for help. Nonprofits can simply monitor donation information via the text-to-give instrument.
The NWA Offers Rally is an occasion nonprofits sit up for annually as they launch their fundraising campaigns. The seamless real-time donor expertise on the platform mixed with the colourful vitality of the in-person gathering creates a dynamic partnership within the lead-up to their dwell occasion.
1M Milestone Achievement
In the course of the dwell occasion the NWA Offers crew was busily on the transfer throughout their Generosity Tour, making in-person rounds to nonprofit websites serving to inspire the members. With livestream check-ins on Fb throughout the day there was an added private connection permitting supporters and organizations to cheer one another on. As donations steadily pushed the occasion whole towards the million-dollar mark, a livestream announcement celebrated NWA Offers reaching this unimaginable milestone. Feelings ran excessive, with joyful tears on show. The entire continued to climb, with the ultimate tally coming in at over 1M with $1,222,332 raised by 3,506 beneficiant donors.
12 months-Spherical Influence
As NWA Offers continues to develop, so has their platform position. What started as a single Giving Day has grown right into a yr spherical community of help for nonprofits. Put up-giving occasion, NWA Offers effortlessly transitions right into a year-round giving platform on Mightycause. NWAGives.org serves as a nonprofit listing for the Northwest Arkansas neighborhood year-round, enhancing donor engagement and growing consciousness for nonprofits all year long.
Nonprofits are inspired to stay lively on the positioning and leverage the platform’s fundraising instruments all year long to proceed sustaining the momentum they’ve labored laborious to construct throughout the dwell occasion. A strong search characteristic empowers donors to filter and proceed to find causes that resonate with them, whereas NWA Offers grows donor consciousness and model belief.
Collaborating organizations can take the instruments and fundraising coaching they’ve obtained with them via the remainder of the yr. With continued entry to their fundraising instruments, together with peer-to-peer campaigns and matching grants, they’ll proceed to put money into their missions and fundraise lengthy after the occasion, guaranteeing they’re well-equipped to maximise influence year-round.
As well as, Laura creates and sends out month-to-month generosity guides – a PDF crammed with neighborhood information and nonprofit tales that assist preserve connection after the occasion.
Conclusion
A mix of various instructional coaching alternatives, highly effective on-line fundraising instruments, a contemporary mobile-friendly giving expertise, and a year-round help community has helped allow NWA Offers to realize important progress over the previous three years. The success of NWA Offers is additional enhanced by its dedication to offering a year-round giving platform and significant in-person connections for its increasing community of nonprofits.
The NWA Offers crew continues to create an impactful occasion that not solely raises important funds for nonprofits but additionally strengthens the Northwest Arkansas neighborhood year-round and Mightycause is proud to have the ability to present a expertise platform that may assist NWA Offers develop with their evolving wants.
“Past simply expertise, the connection we’ve constructed with their [Mightycause] crew has been instrumental in our progress. They’ve gone above and past to assist us set up complete coaching and supply ongoing help, which has empowered our nonprofits to have interaction extra successfully with donors. This collaboration has instantly contributed to our Giving Day success, the place we exceeded $1.2 million in donations in 2024. We’re grateful for the innovation, steerage, and partnership which have helped us elevate our influence throughout the neighborhood.”
Laura Dietrich, Govt Director
