Perplexity’s Tremendous Bowl contest managed to maneuver the needle on its app’s downloads. Not like OpenAI and Google, the AI search engine selected to forgo an costly Tremendous Bowl advert in favor of a tweet — sorry, an X submit — encouraging customers to obtain its app and enter a contest that would lead to a $1 million win. Whereas Perplexity’s app didn’t soar to the highest of the U.S. App Retailer with this technique, it did improve its cell app installs by roughly 50%, in line with knowledge from app intelligence supplier Appfigures.
Shared on Friday by Perplexity CEO Aravind Srinivas, the X submit defined that customers might enter the brand new contest by downloading the Perplexity cell app, in the event that they didn’t have already got it put in, then ask a minimum of 5 questions on the app through the large sport. The corporate mentioned it will decide one winner to obtain $1 million.
The competition was a intelligent solution to not solely increase the app’s installs but in addition assist familiarize customers with how Perplexity’s AI search works.
By requiring customers to ask 5 inquiries to enter the competition, Perplexity helped customers recover from the preliminary studying curve of attempting a brand new product. Plus, by requiring that the questions had been requested through the Tremendous Bowl sport itself, the competition helped customers work out what to speak about. In any case, there was a serious sporting occasion on TV and they’d doubtless decide up their telephones sooner or later to lookup a stat, truth, or information merchandise.
Early App Retailer estimates point out that Perplexity grew its downloads to 45,000 on Sunday, up from final week’s every day common of round 30,000, Appfigures says.
This additionally helped Perplexity’s app climb within the U.S. App Retailer’s Prime Charts, the place it reached as excessive as No. 6 within the Productiveness chart after the X submit earlier than dropping to No. 19 as of Sunday morning, then rising once more barely to No. 16.
Perplexity additionally grew its Prime Apps Total rating up from No. 257 to No. 66, after peaking at No. 49.
Tough estimates counsel that, by the tip of Monday, the app might double yesterday’s obtain numbers if all goes nicely.
Although Perplexity’s submit lacked the chance to achieve a bigger viewers, as Google and OpenAI did with their Tremendous Bowl advertisements for Gemini and ChatGPT, respectively, it might have achieved a greater job at serving to showcase how you can use its AI app.
With its advert, Google tried to color a broad image about how AI might match into shoppers’ lives (after an edit to take away an incorrect truth.) However the AI use case it confirmed off — serving to a job seeker flesh out their resume with intelligent references to their prior work as a stay-at-home dad — was not essentially one that might resonate with numerous shoppers.
OpenAI, in the meantime, additionally noticed combined reactions to its advert which some mentioned didn’t showcase what ChatGPT’s app can truly be used for, focusing as an alternative on artwork and visuals over practicality.
Appfigures noticed no vital motion tied on to OpenAI and Google’s advertisements, nonetheless, the agency famous these apps are receiving numerous downloads anyway.
