Valentine’s Day is all about exhibiting appreciation and fostering significant connections, making it the proper time to have interaction together with your donors. Whether or not you’re strengthening ties with longtime supporters or reaching out to new ones, the day affords the chance to indicate donors how a lot they imply to your group. A Valentine’s Day-themed stewardship marketing campaign is a enjoyable and interesting approach to strengthen donor relationships.
Phase Your Donors for Personalization
Not all donors are the identical, so segmenting your donor base into significant teams means that you can tailor your Valentine’s Day outreach for max influence.
For instance, it’s possible you’ll need to create the next segments to obtain completely different messages:
- Donors who’ve beforehand given to your group (LYBUNTs and SYBUNTs)
- Loyal supporters/Main donors
- New donors
Tip: Should you use Blackbaud Raiser’s Edge NXT®, you need to use dynamic lists and filtering capabilities to create these segments effortlessly and make sure that every message resonates with the recipient.
Ship Heartfelt Messages to Supporters
Valentine’s Day is the proper event to indicate gratitude by way of heartfelt messages that stand out. When crafting your message, take into account the next suggestions:
- Use inventive themes: Design emails with a Valentine’s theme, utilizing heat colours, coronary heart motifs, or playful topic strains like “We ❤️ Our Donors!” or “You’re the Coronary heart of Our Mission.”
- Spotlight influence tales: Share a success story that illustrates how donor help has made a tangible distinction, connecting their contributions to real-world outcomes.
- Create a name to motion. Embrace a hyperlink to your web site so donors can see what you’ve been as much as, join an occasion or perhaps make a donation. As a result of that is an appreciation message don’t hyperlink on to your donation web page.
Pattern Emails for Valentine’s Day Campaigns
We’ve created some pattern emails that you may leverage and personalize to simply create a Valentine’s Day marketing campaign to your group’s supporters.
For LYBUNTs and SYBUNTs:
Be our Valentine! 💖 We deeply respect your generosity and dedication to [organization name]. Your previous help has enabled us to realize our mission of [mission], and your donation has made an incredible influence! Thanks for being a vital a part of what makes [organization name] robust.
As we proceed our journey, we invite you to resume your help and assist us attain even larger heights. Please take into account making a donation right now to additional our mission and make an excellent larger distinction.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For brand spanking new donors:
This yr, you’re our Valentine! 💖 We deeply respect your generosity and dedication to [organization name]. Your help permits us to realize our mission of [mission] and your donation has already made an incredible influence! Thanks for being a vital a part of what makes [organization name] robust.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For loyal supporters/main donors:
This Valentine’s Day, we need to specific our deepest gratitude to your unwavering help and generosity. Your dedication to [organization name] has been instrumental in serving to us obtain our mission of [mission].
Thanks for being an important a part of our neighborhood and for making a major distinction within the lives we contact. You might be really our Valentine! 💖
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
