OLD SCHOOL
Get a report deal.
NEW SCHOOL
Get a fan base.
OLD SCHOOL
Learn to play your instrument.
NEW SCHOOL
Learn to use your pc.
OLD SCHOOL
The artist is king.
NEW SCHOOL
If the label doesn’t hear successful, they gained’t launch your album. And the CEO makes extra money than any of the artists.
OLD SCHOOL
Rent a publicity particular person to get observed in print media.
NEW SCHOOL
Do your personal publicity on-line.
OLD SCHOOL
Radio is all the things.
NEW SCHOOL
TikTok is all the things, that’s the place acts break.
OLD SCHOOL
Mother and father hate the music.
NEW SCHOOL
Mother and father hate the platform, i.e. TikTok (and a few nonetheless can’t recover from bodily media and hate Spotify, et al, too).
OLD SCHOOL
Good the music and solely launch what’s as much as snuff.
NEW SCHOOL
Put completely all the things up on YouTube so followers can discover it in the event that they’re in search of it. Reside exhibits, acoustic within the studio, all the things. Neglect high quality, in any other case why would folks be watching audience-based movies? They need a style of what it was like on the present. Followers need to get nearer, don’t put up a brick wall, however a conduit.
OLD SCHOOL
Lay our a fortune recording in an expert studio.
NEW SCHOOL
Report at house, perhaps in your laptop computer.
OLD SCHOOL
Acts are technologically ignorant. They don’t understand how the studio works.
NEW SCHOOL
Each act have to be an engineer and producer. They have to understand how the music is created.
OLD SCHOOL
Put out an album, shorter than forty minutes within the vinyl period, now not than eighty minutes within the CD period.
NEW SCHOOL
Both put out an EP with solely a handful of songs, or put out an opus, a double album with perhaps even thirty tracks. As a result of if somebody is actually into your music, they’ll stream EVERYTHING!
OLD SCHOOL
Getting ripped-off by the label.
NEW SCHOOL
Believing streaming companies are ripping you off regardless that they’re not.
OLD SCHOOL
Arguing about Spotify funds.
NEW SCHOOL
A deal with software program, i.e. the music itself. Positive, enterprise is essential, however too many acts spend an excessive amount of time enthusiastic about it. Create music that attracts folks to it, then you definitely’ll earn a living, consider me.
OLD SCHOOL
Main labels shuffled the decks each three to 5 years or so. A brand new president got here in and worn out all of the previous staff and introduced in his personal workforce. It was a relentless recreation of musical chairs.
NEW SCHOOL
The identical folks run the most important labels advert infinitum.
OLD SCHOOL
An exec is just nearly as good as his or her final hit, cash is all the things.
NEW SCHOOL
An exec is just nearly as good as his or her final hit, cash is all the things.
OLD SCHOOL
Print music magazines meant all the things.
NEW SCHOOL
Not solely is print useless, however the web sites of the early twenty first century are irrelevant too, all the things is phrase of mouth lately.
OLD SCHOOL
Lead along with your music.
NEW SCHOOL
Lead along with your id/persona. Your picture is simply as essential as your music. To be featured within the gossip columns means you’ve made it.
OLD SCHOOL
No endorsements, no sponsorships…
NEW SCHOOL
The place do I promote out? I’m dying to promote out, isn’t anyone going to provide me cash?
OLD SCHOOL
Credibility.
NEW SCHOOL
A bifurcation… There are acts enjoying the sport the previous manner, constructing their viewers stay, over years, they’re lifers. They really deal with the bond with their viewers, they simply don’t pay lip service. Credibility is vital. And all people else is in it for the celebrity and cash, and can signal something put in entrance of them.
OLD SCHOOL
Stadium exhibits had been uncommon.
NEW SCHOOL
Stadium exhibits are de rigueur. There are extra folks and extra acts with large fan bases. However that doesn’t imply those that don’t go to the present care.
OLD SCHOOL
Nation sucks. Sufficient with the rednecks and twang.
NEW SCHOOL
Nation is the rock of the twenty first century. However there are nonetheless plenty of rednecks.
OLD SCHOOL
Hip-hop is leading edge.
NEW SCHOOL
Hip-hop is lengthy within the tooth, virtually a caricature of itself.
OLD SCHOOL
Rappers acquired shot.
NEW SCHOOL
Rappers get shot.
OLD SCHOOL
Acts not often had successful previous their prime.
NEW SCHOOL
Acts not often have successful previous their prime.
OLD SCHOOL
In the event you needed to know what was happening you listened to a report.
NEW SCHOOL
All people will get their data from a special supply, however one factor is for certain, they don’t get it from musicians.
OLD SCHOOL
Musicians stood for one thing.
NEW SCHOOL
Musicians stand for nothing, they’re afraid of alienating a possible viewers member, hurting their profession.
OLD SCHOOL
There have been few acts who had been actually superstars.
NEW SCHOOL
There are a ton of acts that they preserve telling us are superstars however we are able to ignore them and sacrifice nothing.
OLD SCHOOL
You had to purchase it to listen to it. And whenever you purchased it you listened to it again and again.
NEW SCHOOL
All the pieces is accessible at your fingertips, and it’s arduous to get folks to take heed to something, by no means thoughts all over or greater than as soon as.
OLD SCHOOL
Only a few could possibly be profitable musicians, giving up their day job.
NEW SCHOOL
All people thinks they’re entitled to be a profitable musician and quit their day job.
OLD SCHOOL
You confirmed off your report assortment.
NEW SCHOOL
It’s all about experiences, and also you put up footage of them on-line.
OLD SCHOOL
Labels stored the membership scene alive.
NEW SCHOOL
The labels don’t need to spend and neither does the general public. If there’s no warmth on the act, they’re not .
OLD SCHOOL
You knew all of the hit acts, even in the event you didn’t like their music.
NEW SCHOOL
Acts can promote out arenas, and also you’ve by no means heard of them, by no means thoughts heard their music.
OLD SCHOOL
The charts had been manipulated and to not be trusted.
NEW SCHOOL
The charts are manipulated and to not be trusted.
OLD SCHOOL
The tour was an commercial for the album.
NEW SCHOOL
The album is the commercial for the tour.
OLD SCHOOL
Recordings had been all the things.
NEW SCHOOL
Enjoying stay is all the things. You could not even want a report. Or one each 5 years. Assuming your present will not be an identical each evening. Folks will know songs that had been by no means laid down on tape/arduous drive/SSD. From going to the gig and watching on YouTube.
OLD SCHOOL
Music was all the things.
NEW SCHOOL
Music is a sideshow.
OLD SCHOOL
Music saved lives.
NEW SCHOOL
Cash is all the things, don’t let anyone let you know in any other case.
~~~
Go to the archive: http://lefsetz.com/wordpress/
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~~~
Initially printed by Bob Lefsetz on the Leftsetz Letter
