Welcome everybody! Welcome to the 452nd episode of the Monetary Advisor Success Podcast!
My visitor on right this moment’s podcast is Gabriel Shahin. Gabriel is the CEO of Falcon Wealth Planning, an RIA primarily based in Ontario, California, that oversees $1.4 billion in belongings below administration for 1,500 shopper households.
What’s distinctive about Gabriel, although, is how his agency has grown from $200 million to $1.4 billion of AUM in simply 5 years by producing 2,500 leads a month (that result in 450 to 500 new purchasers onboarded yearly), partially by spending roughly 15% of agency income on advertising and marketing every year.
On this episode, we discuss in-depth about how Gabriel’s agency invests essentially the most advertising and marketing {dollars} in promoting on Google (which is the highest supply of its leads and purchasers) and will increase the effectiveness of this spend by creating devoted touchdown pages and lead magnets focused at totally different search key phrases, how Gabriel’s agency has created academic content material for its web site (in written, audio, and video codecs) that not solely helps with SEO, but in addition with reply engine optimization (amidst the rising recognition of AI search), and the way Gabriel additionally has discovered success investing advertising and marketing {dollars} on a variety of advisor lead-generation instruments (and improves the success price of this tactic by using workers members who’re liable for rapidly responding to new leads from these sources).
We additionally discuss how Gabriel’s agency makes use of a personality-typing system to match prospects with an applicable member of its enterprise growth crew and with the advisors who will finally serve them once they turn out to be purchasers, how Gabriel employs a revenue-based compensation construction for advisors (permitting them to develop their compensation as they work with extra, and wealthier, purchasers, with a wage flooring for these beginning to construct their shopper bases), and the way Gabriel finally views the advisors on his crew as his greatest “purchasers” (on condition that they’re one of many keys for the agency to have the ability to serve much more purchasers sooner or later).
And make sure to hearken to the tip, the place Gabriel shares why he is prepared to put money into hiring and expertise spending not simply primarily based on his agency’s present wants however reasonably the place he desires the agency to be sooner or later, why Gabriel’s agency prices an above-average charge to its purchasers (beginning at 2% of AUM and solely reaching 1% at roughly $3 million of AUM) primarily based on the excessive degree of service he believes his agency gives (notably in serving to purchasers discover tax financial savings alternatives), and the way Gabriel’s development over the previous a number of years has come after constructing a crew that may successfully entice and serve purchasers (with out him personally being on the heart of those initiatives), permitting him to deal with his position main the agency into the longer term.
So, whether or not you are excited about studying in regards to the potential return of constructing important hard-dollar investments in advertising and marketing, leveraging Google and devoted touchdown pages to draw prospects, or the challenges of rising AUM by a billion {dollars} organically in simply 5 years, then we hope you get pleasure from this episode of the Monetary Advisor Success podcast, with Gabriel Shahin.
