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Friday, August 22, 2025

The Cash Lure: Chase Tens of millions, Discover Vacancy


A fast announcement earlier than I start at present’s put up – My new e-book, Boundless, is now obtainable for ordering!

After an exquisite response in the course of the pre-order section, I lastly have the e-book in my palms and am delivery it out shortly. For those who’d wish to get your copy, click on right here to order now. You may also get pleasure from decrease costs on multiple-copy orders.

Plus, I’m providing a particular combo low cost in the event you order Boundless together with my first e-book, The Sketchbook of Knowledge. Click on right here to order your set.


There’s a merciless joke about cash that nobody tells you till it’s too late:

For those who don’t have sufficient, it controls your life. In case you have an excessive amount of, it will probably do the identical.

We’re offered this concept from childhood—examine onerous, work sensible, climb the ladder, and in the future, you’ll manage to pay for to be free. 

Free from stress, free from obligations, free from something that seems like work.

However what occurs if you attain that time and nonetheless really feel empty?

You see, the issue with cash is that “sufficient” is an phantasm. Ask somebody making ₹50,000 a 12 months what quantity would make them really glad, they usually may say ₹100,000. Ask somebody making ₹100,000, they usually’ll say ₹500,000. Push that additional, and also you’ll hear ₹1 crore, ₹5 crore, ₹10 crore.

Worse, in at present’s world, persons are brazenly flaunting their earnings and internet price on social media, which I’m positive, results in lots of people watching them feeling insufficient and never having sufficient, generally even after they do.

It by no means ends.

There’s a cause why among the richest folks on this planet preserve working—as a result of the sport is rarely over. The end line retains transferring.

If cash alone might purchase happiness, billionaires can be essentially the most joyful folks on earth. As an alternative, they’re usually among the most stressed. They expand homes (there’s one in my metropolis that value $2 billion to make), take grander holidays, prepare lavish weddings, and chase the subsequent excessive—solely to grasp that each new milestone feels identical to the final one.

It’s the hedonic treadmill at its most interesting.

Don’t get me fallacious right here. Cash is freedom. It will probably allow you to purchase safety, relieve stress, and open doorways. 

However past a sure level, cash can begin to isolate.

It creates a distance between you and the true world. I’ve seen it personally in my prolonged household—how wealth, as an alternative of bringing folks collectively, builds invisible partitions. Some final for generations.

Additionally, when you possibly can afford something, little has actual worth. Meals doesn’t style pretty much as good when each meal is a luxurious. Journey feels boring when each vacation spot is accessible.

One other method cash turns into a entice is when it removes the wrestle that makes achievements significant. If you should buy your method out of each inconvenience, you lose the satisfaction of overcoming. Life turns into simpler, however not essentially richer.

That is my greatest fear with this whole thought of constructing “generational wealth.” An excessive amount of of it will probably go away the subsequent era with monetary richness, but additionally with the poverty of creativeness, braveness, and enterprise.

One other entice that cash creates is that it makes you query what to do subsequent. Think about if work was solely about earning money, then what occurs if you don’t have to work anymore? What drives you? What makes you get up within the morning?

At a sure stage of wealth, folks cease taking part in for cash and begin taking part in for that means. Those who don’t? They preserve chasing zeros, hoping that someplace alongside the way in which, happiness will catch as much as them. Sadly, it doesn’t occur.

Like, learn this letter from Jake Kassan, the founding father of watch, eyewear, and equipment firm MVMT, who offered it for $100 million in August 2018 to watchmaker Movado after which vented his feelings on Reddit—

Some eye-opening classes, proper?

Now, you don’t must have a excessive internet price or be ultra-rich to expertise this paradox of luxurious identical to Jake. Even small upgrades in life-style can reveal the entice.

Like, after I purchased Honda Metropolis in 2015, immediately, my Maruti Alto (my authentic dream automobile) felt insufficient.

After I moved into an even bigger home in 2018, immediately, I wanted extra issues to fill it.

After I began travelling 2AC on the prepare, immediately, 3AC felt insufferable (although I nonetheless want prepare journey to flight journey any day!).

Each stage of monetary success brings new expectations, new comparisons, and new dissatisfactions. The extra you will have, the extra it takes to really feel excited once more.


The Sketchbook of Knowledge: A Hand-Crafted Guide on the Pursuit of Wealth and Good Life.

This can be a masterpiece.

Morgan Housel, Writer, The Psychology of Cash


So, what’s the answer?

To every his personal, however I feel one possible resolution is to redefine wealth past cash. 

True wealth is well being, relationships, freedom, and function. Use cash only a instrument; don’t make it the purpose.

One other resolution is to search out that means exterior of accumulation. If the one cause you’re working is to make more cash (and so to discuss it), you’ll by no means know when to cease. So, discover work that issues past the cash it will probably earn you.

A 3rd resolution is to embrace your monetary limitations and constraints. Generally, the happiest moments come from not having every thing at your fingertips. In case you are in your mid-forties like me, look again to your rising up years within the nineties, and also you’ll perceive what I’m making an attempt to say right here.

Keep in mind when having a single bicycle within the neighbourhood meant each child took turns using it? Or when Sunday’s episode of Mahabharat or Shaktimaan was essentially the most thrilling occasion of the week? Birthdays meant home made cake, and a brand new comedian e-book—Tinkle, Champak, or Chacha Chaudhary—felt like a treasure. Ice cream was a particular outing, not a every day indulgence. Household holidays weren’t worldwide getaways however highway journeys to a relative’s home, packed in an Ambassador or a Maruti 800, the place the journey was half the enjoyable.

We didn’t have every thing, however we had sufficient. And in some way, that made every thing extra particular.

Shortage creates appreciation. Battle makes achievements significant.

If there’s one huge lesson I’ve discovered about cash in my life, it’s that it’s highly effective however a horrible grasp. 

For those who don’t resolve how a lot is sufficient, the world will resolve for you—and the reply will at all times be extra.

The actual win? Understanding when to cease chasing and begin residing.


P.S. Wish to go away you with a passage from my e-book Boundless, from the chapter on Joseph Heller’s lesson on what it means to have “sufficient”—

Click on right here to take a look at Boundless. It incorporates 52 classes throughout themes like self-discovery, coping with adversity, aware residing, private development, and societal virtues—every designed to information you towards a lifetime of that means, development, and fulfilment.

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