Particulars matter for the perfect insurance coverage firms to work for in America. Within the present period, staff have choices to maneuver and are empowered to voice dissatisfaction as they cope with a tough market, rising costs, and relentless gross sales quotas.
“It’s necessary to grasp we’re nonetheless in a aggressive labor market and it’s important to prioritize offering a wonderful worker expertise,” says Corey Pinkham, president of insurance coverage recruitment specialist The Jacobson Group. “This could start at a person’s first interplay together with your firm and lengthen all through their tenure.”
The significance of being a high employer is much more evident as proven by information from Liberty Mutual and Safeco Insurance coverage:
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51 p.c of frontline employees at impartial insurance coverage businesses are feeling burned out and pressured
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87 p.c of brokers say their workload elevated within the final yr
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Burned-out staff have been greater than two occasions extra prone to search a brand new function
Pinkham provides, “Taking a people-first strategy that balances the wants of each staff and the group is crucial to be a high employer right this moment. The businesses that target constructing a way of connection, whereas offering clear and ongoing two-way communication, are positioned to domesticate an setting the place people really feel valued and engaged.”
Mike Skiados, CEO of the Nationwide Affiliation of Skilled Insurance coverage Brokers (PIA), stresses the necessity for insurance coverage businesses to stay vigilant round the kind of work tradition they foster.
A world survey run by Tradition Amp, with roughly 1.4 million respondents throughout 80 insurance coverage organizations, indicated that correct function descriptions, clear firm imaginative and prescient, and a supportive firm tradition are key to the worker expertise.
Trade information additionally exhibits that extra staff are a part of the American insurance coverage sector than ever, which means employers have an excellent larger accountability to assist and develop their groups.
To deal with the difficulty of burnout and excessive turnover, employers are anticipated to undertake technological instruments, which considerably cut back the workload of frontline employees. Liberty Mutual and Safeco Insurance coverage’s survey concluded that employees with satisfactory tech instruments are much less prone to really feel the affect of burnout.
Probably the most necessary components for Gen Z insurance coverage staff is a versatile office that gives a wholesome work-life stability, in accordance with Skiados, who provides that rising staff are additionally trying to really feel supported with skilled growth alternatives.
“I positively assume that work-life stability is necessary, and Gen Z cares very a lot about that. They wish to put in an sincere day’s work and have a life exterior of the workplace,” he says.
Yearly, Insurance coverage Enterprise America surveys tons of of insurance coverage staff within the US to seek out out what they need in an employer. The infographic under exhibits a comparability of the info between 2021 and 2025 for the High Employer winners.
Traits (2021–2025)
Persistently excessive significance
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Retirement plan, trip depart, versatile work choices, medical protection, sick depart, dental protection
These advantages constantly rating above 4.4, indicating they’re seen as essential. Retirement plans and trip depart are the very best rated, with solely slight fluctuations yr to yr.
Average significance
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Private/carer’s depart, imaginative and prescient protection, growth/academic packages, incapacity advantages, life insurance coverage, worker recognition packages, worker efficiency evaluation, worker fairness program
These advantages typically rating between 4.0 and 4.3, exhibiting regular significance however not as important as the highest tier.
Decrease significance (however nonetheless valued)
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Firm assist for group/charitable organizations, long-term care, day without work for volunteering, wellness packages, maternity/paternity depart, loyalty packages, inexperienced/sustainable packages, sabbaticals
These advantages rating between 2.8 and three.9, indicating a decrease – however nonetheless notable – degree of significance. Notably, “inexperienced” packages and sabbaticals are the bottom, however nonetheless above the midpoint.
Normal sample
The second a part of IBA’s annual survey entails staff revealing how glad they’re. Under is a yearly evaluation of their rankings on being an worker of the High Employers.
1. General tendencies (2021–2025)
Normal observations
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Excessive satisfaction: Most classes constantly rating above 4.0, indicating a typically excessive degree of satisfaction amongst insurance coverage employees.
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Slight downward drift: Many satisfaction rankings peaked in 2021 or 2022 and have proven a slight decline or plateau since then.
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Stability in key areas: Some classes (e.g., job safety, protected work setting, office tradition) stay very secure and excessive, suggesting sturdy employer efficiency in these foundational areas.
2. Key conclusions
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Satisfaction stays excessive: Staff are typically glad with their employers, particularly relating to security, job safety, tradition, and adaptability.
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Slight downward tendencies: There are small however constant declines in compensation, bonuses, loyalty depart, wellness packages, and family-friendly advantages. This might be because of:
○ Financial pressures: Inflation, value of dwelling, and presumably slower wage progress have been noticed.
○ Altering expectations: Staff could anticipate extra from employers post-pandemic, particularly round flexibility and holistic well-being.
○ Profit changes: Some packages could have been scaled again or not saved tempo with worker wants.
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Work-life stability and feeling valued: These areas have improved or remained sturdy, seemingly reflecting employer efforts to assist distant/hybrid work and worker well-being.
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Skilled growth and development: Stay constantly excessive, suggesting employers are sustaining concentrate on progress alternatives.
3. Causes behind tendencies
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Financial local weather: Inflation and financial uncertainty can dampen satisfaction with pay and bonuses, even when nominal quantities haven’t modified.
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Pandemic aftereffects: The shift to distant/hybrid work has elevated expectations for flexibility and work-life stability, which employers have largely met.
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Evolving workforce wants: Household-friendly and wellness advantages could must adapt to new worker priorities.
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Recognition and social engagement: Digital work could have made recognition and team-building more difficult, resulting in slight declines in these areas.
Headquarters: Dallas, TX
Staff: 101–500
Key initiatives:
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Pairing new expertise with skilled mentors and specialists early within the onboarding course of
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Providing a wide range of profession paths, together with management and manufacturing roles, to staff
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Clearly speaking profession development and possession alternatives to all new hires
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Often checking in with groups no less than twice a yr to debate progress, stress ranges, and staffing wants
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Conducting business benchmarking for compensation and titles to make sure competitiveness
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Supporting staff in pursuing academic alternatives throughout the business
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Rotating members of the advantages workforce each couple of years to make sure contemporary views and sturdy advantages packages
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Requiring new hires to make 10 cellphone calls to workforce members inside six weeks as a part of onboarding
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Having versatile begin and end occasions
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401(okay) with firm match at 50 p.c of worker contributions, as much as 6 p.c of compensation
Brown & Driving has been completely employee-owned since its inception in 1980, with 58 of the workforce members making up the present shareholder group.
“Individuals really feel very invested throughout the success of the corporate. Even when they’re not a shareholder, they know that they’ve the chance to get there and the pathway is evident for them to take action,” explains Cristi Carrington, chief distribution officer.
Each worker is taken into account for a bonus primarily based on general efficiency and turns into eligible after their first month. The work schedule is 7.5 hours throughout a five-day week.
Brown & Driving chooses to not place staff underneath pointless strain and appears at success on a three-year foundation, reasonably than quarterly or month-to-month.
“We journey the tide out with individuals and we’re very affected person with {the marketplace},” says Carrington. “The autonomy and the pliability permit them to craft their e book the best way they wish to, and work with individuals inside or exterior their apply teams.”


“We don’t micromanage, and we don’t wish to be able to micromanage”
Cristi CarringtonBrown & Driving Insurance coverage Providers
The corporate additionally has a Tradition Deck, introduced to all staff, which describes the tradition intimately to align everybody and encourage and assist inclusion.
Carrington says, “The expertise dialog is entrance and middle for everybody in our business proper now. Retention isn’t nearly compensation. It’s actually about constructing a spot the place individuals wish to keep as a result of they’re studying, rising, and revered.”
Brown & Driving maintains an in depth eye on rivals’ salaries and, over the previous three years, has assessed if the corporate must carry its wage ranges up.
“We now have conversations with staff, and so long as they’re performing their job to a passable degree, we mechanically enhance their compensation to be consistent with the market,” provides Carrington.
The agency additionally has a deliberate flat administration type that permits staff to achieve out to whoever they really feel most comfy with.
She explains, “We’re at all times right here to assist and need individuals to handle up versus us top-down managing, and folks actually admire that.”
Carrington emphasizes the pliability of Brown & Driving’s workspaces, suggesting {that a} sturdy work-life stability will get the perfect out of staff. She says that whereas many firms have been implementing back-to-the-office orders, Brown & Driving maintains full belief of their staff, whether or not they’re within the workplace two days every week or 5.
“We’ve at all times felt that flexibility is essential with our staff; they will handle their very own schedules. Persons are adults. Get your work finished and we’ll be simply high-quality,” she provides. “On the subject of staff, it’s paramount for them to have flexibility and autonomy in what they do.”
Headquarters: Novato, CA
Staff: 26–100
Key initiatives:
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New staff are given structured onboarding and expertise in every program to make sure understanding of the division.
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Know-how instruments are used to trace productiveness whereas sustaining flexibility for workers.
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Month-to-month all-hands conferences are organized for workers.
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Managers conduct common check-ins (weekly, bi-weekly, or month-to-month) with their groups.
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Quarterly 360-degree opinions are carried out to gauge worker satisfaction and tackle issues under an 8 out of 10.
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Particular person worker satisfaction scores are tracked over time to handle any declines.
It stands to cause that being a female-owned firm, with a girl of coloration as CEO, marks out Tangram as doing issues otherwise. It approaches DEI by means of a relentless lens, reasonably than viewing it as a coverage.
Senior vp Tracy Bernard explains, “Our general mission assertion is to revolutionize the face of insurance coverage whereas remaining various and impartial. We attempt to reside it.”
Headed by influential CEO Rekha Skantharaja, Tangram’s possession and office tradition stands out.
“Within the final 5 years, we’ve got virtually tripled in high line income and we’ve gone from 4 core packages to 13 packages,” says Bernard. “We’re a really collaborative group. In any group, range of perspective is necessary. I don’t know the way you get that with a workforce of individuals the place all people appears the identical and has the identical lived expertise.”
Because the insurance coverage business continues to wrestle with excessive retirement charges, Bernard says that shifting the perennial view of insurance coverage as a “boring” discipline is crucial. She says, “We’re demonstrating that it may be enjoyable.”


“DEI is inherent in our enterprise”
Tracy BernardTangram Insurance coverage Providers
To draw and retain staff, the agency has a “household tradition” that engages with the lives of staff exterior of the workplace, permitting them time to take care of household commitments and urgent points.
She explains, “We like to grasp what our staff’ lives are like exterior of insurance coverage and provides them the area to reside these lives.”
On the agency’s HQ in California, the place 40 p.c of the workforce is predicated, there’s a hybrid system with two days within the workplace, emphasizing collaboration throughout that point. The remainder of the workforce, primarily based across the US, are totally distant.
“We wish to make sure that individuals are being productive, however not essentially mandating they be tied to their desk from 9 to 5,” says Bernard.
To gauge worker satisfaction, Tangram conducts quarterly check-ins, asking staff to fee their present work contentment out of 10. A rating under 8 prompts motion to find out the best methods to enhance satisfaction. The numerical strategy is a cautious technique to grasp the explanations.
Bernard explains, “Even when individuals are hesitant to put in writing down what it’s, a whole lot of occasions they are going to be sincere in regards to the quantity.”
Know-how improves workflows and has been important to making sure staff are empowered to carry out of their roles. Tangram has developed its Enterprise Workbench to streamline processes and provides the workforce the power to leverage a free circulate of information. The system pulls all the knowledge and summarizes it, and pushes no matter is required into the ranking software program, which costs the account. The ultimate model then returns to the Enterprise Workbench.
“When an underwriter opens it, they will instantly get right down to the nitty-gritty,” explains Bernard.
Work is diversified to make sure there are fixed challenges for the workforce as Tangram works throughout a large consumer base together with contractors, power sector corporations, social providers, and healthcare.
Mentoring and main by instance are additionally inside touchpoints. Tangram trains its individuals earlier than entrusting them with authority and decision-making. Progress is made by what the agency refers to as “pure evolution”.
Ollis/Akers/Arney Insurance coverage & Enterprise Advisors
Headquarters: Springfield, MO
Staff: 26–100
Key initiatives:
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Creating high-performing groups (HPTs) foster collaboration throughout roles, break down silos, and empower people, leading to higher consumer outcomes and elevated worker delight and camaraderie
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Involvement in native communities with staff serving on councils and boards, reinforcing their dedication to group growth and differentiating them in hiring and firm tradition
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Continued growth of core values and competencies for every function
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Alignment of annual efficiency objectives and metrics with core competencies
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Particular person growth plans primarily based on core competencies and firm values
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Sustaining and bettering onboarding, advantages, PTO, and versatile work packages in alignment with firm values
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Holding common HPT conferences to collaborate on consumer service
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Persevering with benchmarking profit plans and compensation in opposition to business and state requirements
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Conducting compensation research for every function to make sure aggressive pay
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Performing a tech stack evaluation to establish redundancy and the effectiveness of present know-how packages
Everybody on the agency advantages from collective success through the Worker Inventory Possession Plan. Eligibility is open following one yr of steady employment and 1,000 hours of service. Staff are additionally given the liberty to pre-arrange their work schedules primarily based on their function and the wants of the group.
CEO Richard Ollis explains, “After we speak to potential candidates about becoming a member of our firm, we speak to them about changing into a companion, changing into an proprietor. We regularly use the phrase that we’re not on the lookout for an worker; we’re on the lookout for a enterprise companion.”
The mindset is one in all setting an ordinary for what a totally engaged workforce can accomplish. Being employee-owned is a key differentiator that shapes communication, evokes collaboration, and drives success.
Transparency and belief are on the core of enterprise operations with common opinions to debate each short- and long-term objectives, making certain each workforce member understands the “why” behind goals. Annually, high strategic priorities with clear plans for execution are established, and quarterly all-employee conferences present a platform for brazenly sharing and discussing company-wide initiatives.


“We constantly remind our employee-owners that they’re our biggest asset. By reinforcing that their voices matter and that they’re the guts of our firm, we proceed to domesticate a office that isn’t simply profitable, however probably the greatest locations to work”
Richard OllisOllis/Akers/Arney Insurance coverage & Enterprise Advisors
With regard to compensation, the corporate makes use of insurance coverage business benchmarks to stay aggressive but additionally appears at statewide compensation tendencies to make sure they’re assembly market calls for on wage and advantages.
“We do a compensation examine. For every function in our firm, we all know the vary that’s paid in our area for a selected function. We’re by no means going to be absolutely the highest-paying group, however we definitely are going to be within the high third of pay,” Ollis says. “We actually attempt to create this complete bundle that features possession, advantages, versatile work, a really beneficiant PTO coverage, together with a high quartile pay bundle.”
The agency companions with advisor DRYVE to supply group training round matters like Having Exhausting Conversations and Rising Leaders, and likewise facilitates particular person periods with youthful leaders to assist take their expertise to the following degree. Ollis/Akers/Arney additionally sponsors Management College packages for any of the workforce, with one hundred pc of those prices met by the corporate.
Among the fundamental challenges for insurance coverage businesses revolves across the lack of cooperation, in accordance with Ollis. To fight this challenge, Ollis/Akers/Arney has developed “high-performing groups” to make sure every side of consumer satisfaction is addressed by means of frequent workforce conferences and shut contact all through the service course of.
The agency applies this cooperative nature to spice up worker morale, as everyone seems to be given clear course on what they’re including to their workforce, whereas they will additionally see the visceral outcomes of working collectively.
He explains, “One individual can’t do it and, frankly, doesn’t have the ability set to do it. It actually takes a workforce with completely different ability units. It does empower that individual to have self-worth after they know they’re an necessary a part of the workforce. The authenticity, ardour, and function of our workforce are what actually make us a high insurance coverage employer.”
1,000+ staff
- CRC Group
- HUB Worldwide
- Utica Nationwide Insurance coverage
501–1,000 staff
- DUAL North America
- Shepherd Insurance coverage
- The Liberty Firm Insurance coverage Brokers
101–500 staff
- Industrial Insurance coverage Associates
- HawkSoft
- HomeServices Insurance coverage
- Insureon
- Jimcor Company
- Orion180 Insurance coverage Providers
- Savoy Associates
26–100 staff
- Allied Belief Insurance coverage Firm
- ARU
- Deland, Gibson Insurance coverage Associates
- Euclid Transactional
- Normal Indemnity Group
- Nice Lakes Normal Company
- Hochheim Prairie Farm Mutual Insurance coverage Affiliation
- MountainOne Insurance coverage Company
- Ollis/Akers/Arney Insurance coverage & Enterprise Advisors
- Worthy Insurance coverage
10–25 emsployees
- Harbour Insurance coverage
- Niagara Nationwide
- RPR Insurance coverage
- Shomo-Madsen Insurance coverage