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Friday, August 22, 2025

The Psychology of Investing #7: The Hidden Price of Possession


A fast announcement earlier than I start at this time’s put up – 

My new ebook, Boundless, is now obtainable for ordering!

After an exquisite response throughout the pre-order part, I lastly have the ebook in my fingers and am delivery it out shortly. Should you’d prefer to get your copy, click on right here to order now. You may also get pleasure from decrease costs on multiple-copy orders.

Plus, I’m providing a particular combo low cost if you happen to order Boundless together with my first ebook, The Sketchbook of Knowledge. Click on right here to order your set.


The Web is brimming with sources that proclaim, “almost every little thing you believed about investing is wrong.” Nonetheless, there are far fewer that purpose that will help you change into a greater investor by revealing that “a lot of what you suppose you understand about your self is inaccurate.” On this sequence of posts on the psychology of investing, I’ll take you thru the journey of the most important psychological flaws we endure from that causes us to make dumb errors in investing. This sequence is a part of a joint investor training initiative between Safal Niveshak and DSP Mutual Fund.


There’s an previous, tattered shirt in my wardrobe. It has 5 holes in it. The material is thinning, and its white color has become cream. My spouse has threatened to throw it away a number of instances. However I refuse to let it go. To me, it isn’t simply a shirt—it’s the shirt that I wore the primary time I picked up my daughter in 2004, on the primary day of my first worldwide journey in 2008, and likewise on my final day at job and the primary after I felt actually free, in 2011. The shirt has one way or the other survived years of damage and tear. Rationally, it needs to be in a dustbin. Emotionally, it’s priceless.

Should you empathise with me since you additionally personal one such shirt, or a pen, a bag, or one thing that you simply don’t need to half methods with regardless of it now being in tatters, however simply because it was there in your huge days, then you aren’t alone! However know that, like I do, you endure from Endowment Bias or Endowment Impact.

What’s the Endowment Impact?

The ‘Endowment Impact’ was first coined by economist Richard Thaler in 1980. It describes the phenomenon the place folks ascribe extra worth to issues merely as a result of they personal them.

In a single basic experiment by Thaler and Daniel Kahneman, they gave individuals mugs after which provided to commerce them for an equally priced various. Surprisingly, most individuals refused to commerce, although the objects had been objectively of equal worth. And when a few of them agreed to commerce, their required compensation was roughly twice as excessive as the quantity they had been keen to pay to amass the mug.

Why? As a result of as soon as they owned the mug, they valued it extra extremely than they might have in the event that they didn’t personal it.

In life, this impact usually manifests as an irrational attachment to possessions. Take into consideration that previous guitar gathering mud within the nook or the stack of books you’ll “sometime” learn, or the dilapidated bicycle mendacity in your parking to be ridden at some point. We maintain onto these items not as a result of they’re helpful, however as a result of we’ve imbued them with sentimental worth. Should you’ve ever completed your “Diwali safaai” (cleansing up the house earlier than Diwali), you understand what I’m speaking about.

In any case, sentimentality isn’t essentially a nasty factor, as a result of it’s a part of what makes us human. However in terms of decision-making, it could possibly result in muddle, inefficiency, and missed alternatives. And with respect to investing, it could possibly even be disastrous. Let’s see how.

How Endowment Impact Hurts Traders

If I had been to look again at my funding profession, I can declare to have a PhD in Endowment Impact. There have been instances after I purchased a inventory at, say, ₹1,000, after which it dropped to ₹700—not as a result of the market dropped, however as a result of the enterprise’s fundamentals weakened.

Typically, the corporate I owned noticed intensifying aggressive pressures, or the administration misallocated capital. Typically, my authentic evaluation of the enterprise was too optimistic, however the actuality had began to rear its head, main the inventory to say no from my authentic buy value.

Nonetheless, in lots of such cases, as a substitute of accepting my mistake and actuality, and promoting and chopping my losses, I held on, satisfied that the inventory will return to its former glory. I instructed myself, “It was value ₹1,000 as soon as. It should definitely be value that once more.”

However, you see, the market doesn’t care what you suppose. Worse, the market doesn’t even know you personal the inventory.

Paradoxically, whereas we discuss considering of proudly owning a inventory as possession in an underlying enterprise, the exact same ‘possession’ does one thing unusual to the human thoughts. We see losses on issues we personal as private failures. Promoting a inventory at a loss seems like admitting we had been unsuitable. However then, investing is just not about being proper—it’s about making good choices, even within the face of losses or errors.


The Sketchbook of Knowledge: A Hand-Crafted Handbook on the Pursuit of Wealth and Good Life.

It is a masterpiece.

Morgan Housel, Writer, The Psychology of Cash


Find out how to Overcome the Endowment Impact

So, how can we struggle the Endowment Impact? As with all cognitive biases that evolution has hard-wired into us, it’s difficult to take care of this bias too, however listed here are a number of motion steps you possibly can take to minimise its destructive impact in your decision-making:

  1. Ask: If I didn’t personal this, would I purchase it at this time? That is such an vital thought experiment to conduct in your portfolio. And if the reply is not any—that, if I didn’t personal this inventory, I’d not purchase it at this time—it may be time to let go.
  2. Detach from the acquisition value. The inventory doesn’t know what value you purchased it at. The one query is: would you put money into it at at this time’s worth?
  3. Assume like an outsider. What recommendation would you give a buddy in your place? Typically, we’re wiser after we take away ourselves from the equation.
  4. Set clear exit guidelines. Have a plan for when to exit an funding earlier than you even enter. Don’t depend on feelings within the warmth of the second.
  5. Search a satan’s advocate. I will not be keen to hearken to my spouse, who retains asking me to throw away my torn shirt. Nonetheless, I’d nonetheless advise you to have somebody play a satan’s advocate and persuade you out of your choice the place you suppose chances are you’ll be affected by the Endowment Impact in investing. It really works.

The Endowment Impact is sneaky. It whispers, “Maintain on. That is yours. It’s particular.” However the reality is, nothing is particular simply because you personal it.

A nasty inventory doesn’t change into good as a result of it’s in your portfolio. A home isn’t value extra as a result of you might have recollections in it. And that previous, tattered shirt hanging in your wardrobe? Possibly it truly is time to let it go.

Investing—and life—rewards those that can see issues clearly, with out the haze of attachment. The power to stroll away, to let go, to maneuver on when the state of affairs calls for, is what separates the clever from the cussed.

Now, if you happen to’ll excuse me, I’ve a shirt to throw away. (Or possibly simply put on one final time.)


Disclaimer: This text is printed as a part of a joint investor training initiative between Safal Niveshak and DSP Mutual Fund. All Mutual fund buyers need to undergo a one-time KYC (Know Your Buyer) course of. Traders ought to deal solely with Registered Mutual Funds (‘RMF’). For more information on KYC, RMF & process to lodge/ redress any complaints, go to dspim.com/IEID. Mutual Fund investments are topic to market dangers, learn all scheme associated paperwork

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