Are you trying to improve matching reward income however don’t have a lot time to put money into the packages?
If you’ll find simply half-hour in your schedule, there are small changes which have the potential to considerably elevate your group’s matching reward technique. These enhancements could embrace:
- Publishing an identical reward publish on social media.
- Implementing an identical reward CTA in your affirmation display screen.
- Modifying your donation acknowledgments to advertise matching presents.
- Including a blurb about matching presents to your workers electronic mail signatures.
- Sharing details about matching reward corporations in your space.
- Sending an electronic mail to all “Eligible however Not Submitted” donors.
- Following up with unclaimed repeat matching presents.
- Wanting into probably miscategorized ineligible donations.
In any case, maximizing matching reward income doesn’t have to be a prolonged or complicated course of. Many nonprofits miss out on this chance just because they assume it would take too lengthy or require important assets to implement. However in actuality, there are various efficient and easy methods that may drive substantial ends in only a few minutes.
Let’s start!
Technique #1: Publish an identical reward publish on social media.
Do you keep Fb, Instagram, LinkedIn, or Twitter accounts on your group? Greater than possible, you may have some mixture of all 4. And in that case, odds are donors and members are scrolling via your messages frequently, making it a very impactful device relating to fundraising.
Take a couple of minutes to create a publish about matching presents. Not solely will it seem in your followers’ partitions at present, however your matching reward publish will linger in your group’s web page eternally.
For a headstart, Double the Donation’s 360MatchPro customers can entry customizable advertising and marketing samples inside the platform at no further value. Simply select a templated graphic, personalize it to your group, and publish it to your social accounts!
Not a 360MatchPro person but? Click on right here to request a customized demo and rise up and operating with our instruments and assets ASAP!
And don’t overlook, for those who use a service to schedule messages sooner or later, go forward and create just a few matching reward messages to publish robotically over the approaching months. Usually sharing matching reward info is essential to constructing familiarity with—and participation in—the packages.
Time Funding Required: Ten minutes
Technique #2: Implementing an identical reward CTA in your affirmation display screen.
Instantly after donors hit “submit” on their reward, they’re possible redirected to a affirmation display screen or thank-you web page on the web site. This web page usually thanks people for his or her help, and sometimes gives urged subsequent steps to get additional concerned with the group. One key means to take action is with matching presents.
Due to this fact, we suggest incorporating a distinguished CTA, or name to motion, in your affirmation web page that encourages donors to submit an identical reward.
Highlighting the chance so shut post-donation lets you choose up on the donors’ heightened momentum and engagement along with your trigger, translating that into extra matching reward submissions general.
Time Funding Required: Ten minutes
Technique #3: Modify your donation acknowledgments to advertise matching presents.
Greater than possible, your group sends an acknowledgment letter or electronic mail to every particular person after they offer. If that’s the case, it is a great spot to advertise matching presents. And since acknowledgments are usually automated, all it’s essential to do is plug a fast blurb about matching presents into your template or workflow. Then, it is going to be robotically triggered to all donors as soon as they submit their preliminary presents—driving consciousness and visibility of the chance throughout your devoted supporters.
Take into account that for those who subscribe to Double the Donation’s matching reward service, ensure you embrace a hyperlink to your group’s customized matching reward web page. This makes it simple on your donors to entry all the pieces they should submit their matching reward requests with ease.
Time Funding Required: 5 minutes
Technique #4: Add a blurb about matching presents to your workers electronic mail signatures.
E-mail is probably going one in every of your most important communication channels relating to participating with particular person donors. Consequently, your electronic mail signatures—and people of your total fundraising crew—supply helpful actual property for donor-facing promotions. And we suggest using the area as a simple approach to remind donors about matching presents.
For the very best outcomes, you’ll need to hyperlink on to your group’s devoted matching presents web page, full with an embedded matching reward search device. In any other case, you possibly can ask donors to “please test along with your firm to see in the event that they’ll match your donation.”
Time Funding Required: Ten minutes
Technique #5: Share details about matching reward corporations in your space.
Selling matching presents to your exterior viewers usually begins with getting your inner crew on board, too. Whereas there are a ton of coaching assets accessible, one factor you are able to do in half-hour or much less is ship an inventory of prime matching reward corporations to your fundraising workers. You could be stunned to seek out out that a few of your colleagues have by no means heard of worker matching reward packages—not to mention have familiarity with the businesses providing them.
Whilst you’ll solely be capable to embrace a handful of corporations representing a small proportion of corporations in your space that can match donations, it may be a great way to lift consciousness concerning the potential of matching presents.
To kick off your analysis, this information from Nonprofit Supply gives an insightful have a look at completely different matching reward corporations throughout the globe. Plus, it features a breakdown of well-liked matching reward hubs by geographic area.
Time Funding Required: Fifteen minutes
Technique #6: Ship an electronic mail to all “Eligible however Not Submitted” donors.
Be aware: Whereas the earlier concepts could possibly be accomplished with or with out Double the Donation’s matching reward software program, the following a number of strategies deal with instruments inside 360MatchPro. Excited about getting began? Request a demo now!
Should you subscribe to Double the Donation’s instruments, there are a selection of ready-built experiences accessible inside the 360MatchPro platform. Considered one of these, referred to as the “Eligible however Not Submitted” report, is designed to establish those that have been marked as matching reward eligible by employer however have not but submitted their matching reward requests. These are your greatest matching reward prospects, and so they’re presently letting their presents go unclaimed.
Fortunately, there’s even a simple approach to bulk ship emails proper from the dashboard, that means you possibly can choose this phase of recipients, set off a pre-written electronic mail, and drive submissions to completion.
Time Funding Required: Twenty minutes
Technique #7: Observe up with unclaimed repeat matching presents.
Donors who’ve secured an identical reward previously are going to be considerably extra possible to take action once more sooner or later. And in the event that they haven’t but submitted a match for his or her repeat reward, a bit nudge can go a great distance.
Luckily, Double the Donation has a device for this, too! All it’s a must to do is shortly navigate to the Repeat Donors report, choose the supposed recipients from the supplied listing, and ship a bulk electronic mail letting them know that they’ll amplify their impression similar to they’ve carried out earlier than.
Time Funding Required: Twenty minutes
Technique #8: Look into probably miscategorized ineligible donations.
Generally, donors are marked as ineligible for matching presents inside 360MatchPro on account of an organization identify misspelling or as a result of they didn’t truly choose an organization from the dropdown listing. Nevertheless, by updating these information to mirror the right place of employment, you possibly can recategorize these people appropriately as eligible for matching. And—you guessed it—there’s a report for that in 360MatchPro!
By navigating to the “Probably Miscategorized Ineligible” report, your crew can examine the knowledge a donor typed (i.e., “dwelling depot”) with Double the Donation’s greatest guess on the firm report they meant (“The Residence Depot”). From there, you’ll be capable to set off the “Match-Eligible” electronic mail stream so these recipients can entry company-specific tips, directions, and request varieties to finish their matches with ease.
Time Funding Required: Thirty minutes
Take your matching reward efforts even additional.
In simply half-hour or much less, your group could make important strides towards growing its matching reward income—and making a fair higher impression general. By implementing these fast, focused methods, you not solely maximize funds but in addition construct consciousness amongst donors about how simple it’s to amplify their contributions.
Matching presents symbolize a helpful but usually underutilized income. With these small, time-efficient efforts, you’ll be certain that extra donors are conscious, extra presents are matched, and your group advantages extra from each greenback.
Don’t let time constraints maintain you again. By setting apart a little bit of time to prioritize matching presents, you’ll be capable to unlock untapped funds, encourage donors to double their impression, and strengthen your group’s general giving technique—all with minimal effort.
Excited about studying extra about matching reward fundraising and past? Take a look at these further assets:
