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Thursday, November 13, 2025

Waitrose launches ‘Little Treats’ scheme with free rewards for loyal customers


For those who’re an everyday Waitrose shopper, there’s now another excuse to swipe your loyalty card.

The grocery store has rolled out a brand new rewards system known as ‘Little Treats’, giving MyWaitrose members free merchandise and reductions each month.

My Waitrose Little TreatsWaitrose launches ‘Little Treats’ scheme with free rewards for loyal customers

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It’s being described as Waitrose’s greatest giveaway because it introduced again free espresso earlier this 12 months — and it’s utterly free to participate.

How ‘Little Treats’ works

When you’ve signed as much as MyWaitrose, you’ll discover a ‘Little Treats tracker’ in your on-line account or app. This retains observe of how a lot you spend in a month and unlocks rewards alongside the best way.

Right here’s the way it breaks down:

  • Spend £50 in a month and get your first deal with
  • Spend £100 and unlock one other
  • Spend £250 and seize a 3rd

Every month, the tracker resets, so loyal customers can earn new treats all year long.

The perks can fluctuate, however they embrace free Waitrose merchandise, low cost vouchers, or cash off your complete store. Waitrose says it’s their manner of claiming thanks to clients who hold coming again.

Additional perks for MyWaitrose members

‘Little Treats’ joins a line-up of current MyWaitrose advantages, together with:

  • Free sizzling drinks while you store
  • 20% off chosen gadgets on the service counter
  • The month-to-month Waitrose Meals journal, filled with recipes and concepts
  • Common personalised gives tailor-made to your spending habits

Altogether, there at the moment are 10 completely different perks for members, all free to entry when you’ve signed up.

Why Waitrose is doing this

Supermarkets are all combating for loyalty proper now, and Waitrose is clearly making an attempt to reward common customers who may in any other case head elsewhere.

Even when Waitrose isn’t your foremost grocery store, there’s no hurt in signing as much as MyWaitrose when you pop in for the odd top-up store or espresso. It’s one of many few loyalty schemes that doesn’t require you to lay our a fortune to get one thing again.

Skint Dad says: “You don’t should be a Waitrose common to learn. For those who store sensible — shopping for what’s on supply or utilizing a voucher right here and there — you’ll be able to nonetheless pocket a number of freebies every month. Free is free, regardless of the place you store.”

How to enroll

It’s free to hitch MyWaitrose. Simply register on-line or via the Waitrose app, add your digital card, and also you’ll begin amassing perks robotically.

If you have already got an account, verify the app — your ‘Little Treats tracker’ ought to already be reside.

Last thought

Free rewards aren’t life-changing, however small financial savings do add up, particularly when the weekly meals store retains getting pricier.

Little Treats is a small gesture that provides customers a bit again, whether or not that’s a free bunch of flowers, a pizza for tea, or a number of quid off your subsequent trolley.

Ricky WillisRicky Willis
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