On the subject of nonprofit fundraising, information is energy—particularly when that information tells you the place your donors work. That’s why many organizations put money into employer appends to fill within the blanks.
However what if the information you’re counting on isn’t telling the entire story? Whereas many employer appends can determine the place somebody works, they usually cease wanting revealing essentially the most crucial insights, leaving nonprofits with partial info and missed alternatives.
In a fundraising setting the place each greenback counts, understanding what’s not included in your employer appends might be simply as essential as what’s. That’s why we’re protecting what your employer appends is likely to be lacking—and why it issues—on this weblog. We’ll discover:
Right here’s a touch: When your employer information lacks perception into office giving eligibility—like matching presents or payroll giving applications—you can be overlooking highly effective alternatives to spice up income and deepen donor engagement.
The excellent news? With the suitable information technique, these hidden alternatives don’t have to remain hidden. Let’s take a more in-depth look.
What are employer appends?
Employer appends are the method of enhancing your nonprofit or college’s donor database by including lacking employment info. In different phrases, figuring out the businesses the place your donors work. That is usually accomplished by matching current donor information (reminiscent of names, emails, mailing addresses, or telephone numbers) in opposition to exterior information sources that include employment particulars.
The aim of an employer append is to fill within the blanks in your donor information. The method usually entails:
- Submitting donor information – You present a file with donor contact info.
- Matching information – The information is in contrast in opposition to massive databases of shopper or skilled info to search out potential employer matches.
- Appending employer particulars – The place a dependable match is discovered, the donor document is up to date to incorporate their present employer.
- Returning enriched information – The up to date file is delivered again to your crew to be used in segmentation, outreach, or evaluation.
Whereas the output could merely appear to be a brand new column in your spreadsheet, that added employer info can grow to be a foundational piece of your donor profile. Take into accout, although, that the accuracy, freshness, and supply of the appended information can fluctuate relying on the supplier, which is why understanding the append course of is essential to creating knowledgeable selections about your technique.
What your employer appends is likely to be lacking
Whereas employer appends can let you know the place a donor works, they usually fall wanting revealing what actually issues: the invaluable alternatives tied to that employment data. In case your present or potential information append service solely offers firm names with none perception into office giving or company philanthropy applications, you might be overlooking highly effective methods to deepen engagement and improve income.
Let’s break down the important thing gaps:
Office giving eligibility
Most traditional employer appends don’t embody particulars a few donor’s eligibility for office giving applications. These are crucial components that may remodel a single present right into a recurring or matched donation—however they’re usually lacking completely from fundamental information append companies.
Right here’s what that appears like in apply:
- Matching Reward Packages: 1000’s of employers supply company matching present applications the place they double and even triple donations their employees make to qualifying nonprofits. Nonetheless, these applications usually slip by means of the cracks on account of a scarcity of donor consciousness—and eligibility is not one thing usually lined by your normal append service.
- Volunteer Incentives (Volunteer Grants and Paid Volunteer Time Off): Some firms reward staff for his or her volunteer hours with financial grants or paid day without work work. Nonetheless, employer appends hardly ever flag whether or not a supporter’s firm provides such a program, or how the person can benefit from it.
- Payroll Giving Packages: Payroll giving is likely one of the easiest methods for donors to offer persistently, but it’s vastly underutilized. Conventional employer appends usually don’t determine whether or not a donor’s firm has a payroll giving platform or how they will choose in, leaving each the donor and nonprofit at the hours of darkness.
With out this added layer of data, you would possibly know the place a donor works, however not how they will assist your mission by means of their office. And information is step one to maximizing the applications’ affect!
Company sponsorship alternatives
One other main blind spot in lots of employer appends surrounds visibility into company sponsorship or grantmaking potential. 1000’s of firms have current applications in place to assist nonprofit causes—particularly those their staff champion—however this info is usually excluded from appended information.
A number of the alternatives that fundamental employer information usually misses embody:
- Company Grants (with Open Functions): Many firms use their company social accountability (CSR) budgets to facilitate nonprofit grantmaking—together with devoted applications with open purposes. Nonetheless, until your information highlights which employers supply them, your group may miss out completely.
- In-Form Giving Packages: Some firms supply services or products donations along with or as an alternative of money assist. These will be extremely invaluable, and will even supply a chance for workers to advocate on your trigger, however normal employer appends hardly ever embody any such perception.
Briefly, many employer appends solely scratch the floor. To actually unlock the potential behind donor employment information, nonprofits want extra than simply firm names—they want actionable insights into the giving applications, incentives, and grant alternatives that include every employer. With out it, you’re solely seeing a part of the image.
Why company giving issues in employer appends
At first look, employer appends could appear to be simply one other piece of demographic information—helpful for segmentation, however not far more. In actuality, when enriched with company giving insights, employment info turns into some of the highly effective belongings in your fundraising toolkit.
Right here’s why company giving issues within the context of employer appends:
It Transforms Static Knowledge into Actionable Insights
Realizing a donor works at “ABC Company” is beneficial. Realizing that ABC Company provides a 2:1 matching present program with an annual cap of $10,000—and that your donor is eligible to take part—is a game-changer. When employment information is linked to company giving particulars, it empowers your group to maneuver from passive info to an lively fundraising technique.
It Reveals Untapped Income Alternatives
Billions of {dollars} in company giving go unclaimed every year, largely as a result of donors and nonprofits merely don’t know these applications exist. When employer appends embody company philanthropy particulars—like matching presents, volunteer incentives, or payroll giving choices—you acquire a direct path to unlocking these funds.
It Permits Personalised, Impactful Donor Outreach
Think about reaching out to a donor not simply with a thank-you, however with tailor-made subsequent steps: “Thanks on your present—do you know your employer, XYZ, will double it?” or “As a volunteer and worker at [Company], you might be eligible for a grant to assist the time you give.”
Personalised outreach constructed on significant employer information will increase engagement, belief, and long-term worth. And it’s far more impactful than a generic, catch-all model of the identical message!
It Strengthens Relationships with Corporations, Too
Employer information with company giving context may help your group determine clusters of donors working on the identical firm, uncover advocates, and open the door to deeper relationships with company companions. Whether or not it’s by means of matching presents, employee-nominated grants, or broader sponsorships, these insights assist you construct partnerships primarily based on actual information—not guesswork.
How Double the Donation fills within the gaps
Most employer append companies cease at supplying an organization title—however Double the Donation goes the additional mile. Our method doesn’t simply let you know the place your donors work; it tells you what that employer can do to assist your mission.
On the coronary heart of this enhanced method is our industry-leading company giving database, which powers the employer appends we provide. If you work with Double the Donation, you acquire entry to a wealth of insights that almost all information suppliers merely don’t embody.
Right here’s how we fill within the crucial gaps:
1. Office Giving Eligibility, Proper in Your Appends
Not like conventional appends that cease at a reputation match, our companies present:
- Matching present program availability and tips, together with match ratios, minimal/most limits, and eligibility guidelines, together with submission hyperlinks
- Volunteer incentive program particulars, highlighting applications that reward worker volunteer hours with donations to nonprofits or paid day without work work
- Payroll giving choices, figuring out whether or not a donor’s employer provides direct paycheck contributions to nonprofits, and directions on the way to enroll
This info isn’t normal—it’s mapped on to the employer and backed by real-time updates from our proprietary database. Which means once you append donor information with Double the Donation, you get not simply the place somebody works however whether or not that employer provides applications that improve giving potential—and the way to take motion.
2. Visibility Into Open Company Giving Alternatives
Our database additionally consists of invaluable insights into company sponsorships, grants, and in-kind donation applications—particularly these with open purposes or employee-directed giving parts. By our append companies, you possibly can uncover:
- Which firms have lively grant applications or donation funds
- Whether or not these applications settle for nonprofit purposes (typically with hyperlinks!)
- How staff can advocate on your group from inside
By layering this intelligence onto employer information, you possibly can determine donors who aren’t simply supporters however potential gateways to company funding. This opens up new alternatives to pursue enterprise partnerships strategically and primarily based on details.
3. Actionable, Automated, and Built-in
All this information turns into much more highly effective when paired with Double the Donation’s full office giving automation platform. When appended employer information flows into your donor CRM or donation instruments, our automation helps you:
- Immediate donors with customized matching present directions
- Floor related payroll giving and volunteer alternatives to encourage deeper involvement
- Determine clusters of donors from the identical firm for focused outreach
- Monitor company giving income by means of a centralized dashboard
It’s a streamlined, end-to-end answer designed to maximise the affect of each employer connection in your database.
Briefly, Double the Donation transforms employer appends from fundamental information enhancement right into a strategic fundraising benefit. With office giving eligibility and company sponsorship insights built-in, you’ll not solely know who your donors work for—you’ll know the way to flip that info into motion.
Wrapping up & extra employer appends assets
At first look, your employer append information would possibly look full. Nonetheless, if it doesn’t reveal which donors are eligible for company giving applications, you’re solely seeing a part of the image.
With out visibility into office giving alternatives like matching presents or payroll giving, you might be lacking the very insights that flip one-time presents into multiplied affect.
The excellent news? There’s a greater method to make use of employment information—one which not solely tells you the place your donors work however what giving alternatives include it. When your information connects on to company philanthropy applications, you unlock smarter fundraising, stronger donor relationships, and extra {dollars} raised. It’s time to anticipate extra out of your employer appends and ensure nothing invaluable is ignored.
Able to be taught extra about employer appends and information enhancement practices? Take a look at these extra advisable assets:
