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Tuesday, July 1, 2025

“You possibly can name me Madame” – From Avenue Porter to Enterprise Proprietor


“I’m now by myself. I’m unbiased. You possibly can name me Madame.”

In a church in central Accra, over 30 girls sat and listened to Amama Ibrahim converse at their commencement ceremony. Alternative’s Kayayei Commencement Venture has come to its remaining convening—however for months, these girls have come collectively to share their experiences, be taught new crafts and enterprise expertise, and discover their very own pathways to success.

Amama, a former graduate of this system, was glowing as she shared with the group what their futures might appear like.

Amama, a former graduate of the program, Accra, Ghana, 2024
Amama, a former graduate of this system, Accra, Ghana, 2024

“I’m pleased with myself. I’m distinctive, and now you can name me Madame.”

Kayayei are head porters who carry heavy masses for retailers, usually hauling issues like meals, toiletries, and different gadgets. You possibly can see many of those girls supporting enterprise house owners within the open-air markets throughout city. The career will be exhausting, and the small incomes they earn don’t usually pay for the necessities for his or her households. To assist make ends meet, they usually buy among the gadgets themselves to promote on busy streets and highways in the course of the rush hour.

Many are moms who carry their kids with them whereas they work. They usually wrestle to seek out steady housing, resorting to makeshift shelters within the markets the place they work. Regardless of the numerous challenges, the lifetime of a kayayei is commonly their solely choice.

However for ladies like Amama, the coaching and assist she’s obtained from Alternative have given her the talents and sources essential to take management of her personal future.

Amama (center), with Opportunity International UK staff, Lydia Baffour Awuah on the right, and Nana Francois on the left, Accra, Ghana, 2024
Amama (middle), with Alternative Worldwide UK workers, Lydia Baffour Awuah on the correct, and Nana Francois on the left, Accra, Ghana, 2024

“My life as a porter was very worrying. It’s a must to struggle to outlive day-after-day,” mentioned Amama, “This program was not simple, nevertheless it was well worth the wrestle to be the place I’m right now.”

In this system, Amama and different girls take lessons that construct new expertise, like bookkeeping and gross sales—and obtain coaching for brand spanking new experience like making cleaning soap and baking. Alternative then offers them with startup kits and capital to assist them construct their very own companies.

The mixed trainings set up a sound footing for the subsequent steps of their lives. Amama’s new expertise enabled her to develop her personal bathe gels and soaps—permitting her to chop by way of any industrial middlemen and develop her personal model.

“I used to hold for different individuals, and lots of attempt to purchase at costs that you simply can not afford. We undergo many indignities as avenue porters,” Amama mentioned. “However now I could make cleaning soap and take management of my work.”

Amama’s youngster now attends college day-after-day whereas she works her personal store. Amama and her youngster are safe in figuring out the place they relaxation her head at evening, an residence she might name her personal. And, with nice satisfaction, Amama shared that she has been capable of finding a house for her personal mom, whose hire she helps pay each month.

Right now, Amama rests simple figuring out that her onerous work and willpower was supporting different girls searching for to remodel their lives. She has stepped into a job as chief and mentor in her group, coaching different girls in this system to equip them with the identical expertise she obtained—paying it ahead for dozens of different girls.

“Now, I’ve a roof over my head,” she mentioned. “I’ve my very own enterprise. I’ve management. You possibly can name me Madame.”



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