ninth Oct 2025
Studying Time: 3 minutes
Our MoneyMagpie staff is a bunch a animal lovers, with quite a few cats and canines between us. So, we take pet care very significantly – together with ensuring different pet house owners are conscious of the newest scams that focus on our pets (and wallets).
The Rip-off E-mail
Certainly one of our staff just lately acquired a convincing-looking rip-off e-mail about their pet’s microchip.
All cats and canines should be microchipped by regulation. Most are actually performed when they’re born, however older pets might have to make sure they’ve one performed to keep away from fines.
You register your microchip particulars with a service – there are a couple of dozen primary ones – in case your animal will get misplaced. Your vet can advocate a service for those who don’t have one already. It prices round £20-£40 to register your pet.
The rip-off e-mail says this:
Your Pet’s Microchip is About to Expire
Hi there [Your Full Name]!
It is a pleasant reminder despatched to you byTrack A Pet®.
Our information point out that your microchip enrollment for [Pet name], hasexpired.
[Your pet’s] microchip quantity [xxxxx the actual microchip number of your pet] will quickly show “unregistered animal” on our searchable community.
Now we have these particulars: [MM note: These are listed and will be correct or your old details]
- Microchip quantity
- Pet species
- Pet gender
- Pet title
- Your title
- Registered e-mail tackle
- Your cellphone
- Your tackle
With a view to nonetheless be contacted at [your number] or to replace your emergency pet keeper contact data for [your pet], please go to the hyperlink beneath.
One final thing.
You will want [your pet’s] microchip quantity: [their accurate number] to resume your pet’s microchip enrollment. You’ll be able to copy and paste your pet’s microchip quantity for accuracy.
This e-mail will come from a service that calls itself one thing like PetTracing, TrackAPet, PetFinder or related. The identical firm makes use of all kinds of similar-sounding e-mail addresses and false firm names.
This seems like a really convincing e-mail. Don’t get caught out!


The way to Spot the Rip-off
There are a couple of telltale indicators that it is a rip-off – but it surely’s one, so look carefully.
- It comes from a service that’s not the one your pet is registered with
- It contains previous information akin to a earlier tackle
- Your e-mail service has flagged it as spam
- The e-mail tackle ends in .ai
- The corporate has unfavourable opinions on TrustPilot
- You can’t Google the corporate to search out its web site independently
This e-mail is so convincing as a result of it contains a lot respectable details about you and your pet.
Nevertheless, this isn’t due to a knowledge breach. The corporate behind these emails has registered itself as a non-public pet tracing service, which entitles it to entry to the shared database of pet tracing providers.
This implies they’ll then ship emails to folks within the hope they fall for the truth that the chip is expiring (they don’t expire), and that they’ll get them to enroll to a one-off or annual cost. Folks care about their pets and need to make sure that they’re protected, so it’s simple to focus on susceptible individuals who don’t need their pet to be unreturned whether it is misplaced – and that’s what these scammers are banking on.
What to Do
When you get an e-mail about your pet’s microchip expiring, ignore it. Pet microchip registrations don’t expire.
If you need peace of thoughts, or you’ve signed as much as a pet tracing service that has further annual charges for extras past misplaced pet tracing, go to the web site of the corporate your pet is registered with. Name them on the cellphone to test that they haven’t despatched you any emails, and ensure they’ve your up-to-date data.
Report the e-mail to your e-mail supplier as phishing.
Go away a evaluate on TrustPilot to make sure different folks don’t get caught out, too.
